The e-brochure for the upcoming Airline Engineering & Maintenance Middle East Conference (24-25 May 2011, Abu Dhabi).

1. AIRLINE ENGINEERING
AND MAINTENANCE
MIDDLE EAST
CONFERENCE Book by
4 March
24-25 May 2011, Crowne Plaza Hotel, Yas Island, Abu Dhabi, UAE 2011 and
SAVE
Improving your maintenance operations, profiting from $150
technology and investing in human capital to secure new
business opportunities
Conference highlights: Speakers include:
• Operator-led discussions on the most Abdul Wahab Teffaha
Secretary General
cost-effective maintenance models and practices
Arab Air Carriers Organization
• Leading industry experts offering practical solutions Werner F. Rothenbaecher
to regional skilled labour shortage Senior Vice President Technical
Etihad Airways
• Interactive debates on the pricing and services of
Mahmood Al Balooshi
total maintenance support packages offered to Chief Technical Training Officer
airlines Gulf Aviation Academy
• Strategies for improving component procurement Abdulla Shadid
within the region Senior Manager Business Development
Mubadala Aerospace
• Extensive networking opportunities with regional Fuat Oktay
airline representatives and international suppliers Executive Vice President
Turkish Technic
Sponsored by: Supported by: In association with:
Free places
Register now for airline
www.airlineengineering-middleeast.com operators

2. AIRLINE ENGINEERING AND MAINTENANCE
MIDDLE EAST CONFERENCE
Improving your maintenance operations, profiting from technology and investing
in human capital to secure new business opportunities
24-25 May 2011, Crowne Plaza Hotel, Yas Island, Abu Dhabi, UAE
As the most established MRO event in the region, MONDAY 23 MAY 2011
the Airline Engineering & Maintenance Middle
19:30 Welcome reception
East Conference is the only conference which
combines extensive networking opportunities DAY ONE: TUESDAY 24 MAY 2011
with practical solutions and strategic advice 09:00 Chairman’s opening remarks
relating specifically to maintenance and Paul Chen, Director of Business Development, OAG
engineering operations.
09:10 Keynote address
Abdulla Shadid, Senior Manager Business Development
Now in its 17th year, the conference will gather MUBADALA AEROSPACE
senior representatives from regional airline 09:25 Business card exchange
operators and international OEMs, MROs
09:45 Building links, driving expansion and outperforming targets:
and suppliers to examine the effectiveness of the best strategies and business models
processes and technologies and their impact on a • Exploring the strategic partnerships, alliances and joint ventures taking
rapidly growing market. place in the industry
• Analysing the benefits and comparing the potential risks arising from
these arrangements
WHY YOU MUST ATTEND: • Discussing the steps to follow that will ensure sustained profitability
Fuat Oktay, Executive Vice President, TURKISH TECHNIC
• Enhance your understanding of the future of one of 10:15 An overview of global aviation market trends and their impact
the fastest growing aviation markets in the world on the Middle East
• Analysing the impact of the economic downturn and recovery of the
• Gain knowledge on the best methods and tactics global and regional aviation market
for maintaining growing fleets • Forecasting the medium to long term development of the sector
• Understanding the challenges ahead and identifying prospects for growth
• Discover new technologies developed to Richard Brown, Senior Associate, AEROSTRATEGY
protect aircraft and engines operating in harsh
environmental conditions 10:45 Morning refreshments and networking
• Learn about the region’s MROs capabilities and 11:15 Changing fleets bring challenging maintenance needs:
strategies for meeting increasing demand who can respond to the changing demand?
• Discussing the maintenance implications for rapidly changing fleets
• Develop your professional network and assert your • Assessing the adequacy of line maintenance outsourcing for inconstant
presence in the market fleets and operations
• Preparing for changing airline needs and meeting customer requirements
Altfried Nessel, Chief Commercial Officer
LUFTHANSA TECHNIK MAINTENANCE INTERNATIONAL
WHY SPONSORSHIP IS THE SMART
DECISION FOR YOUR BUSINESS… 11:45 Aircraft boom in the Middle East: an insight into new aircraft
maintenance requirements
• STAND OUT FROM THE CROWD: Utilise UBM
• Understanding the differences between older and new fleet maintenance
Aviation’s specialist marketing channels to ensure the
requirements
industry is talking about you, and not the competition. • Considering the economic impact of new aircraft on your maintenance
• INFLUENCE THE INDUSTRY ELITE: Our events budget
are the most intimate forums at which to build and • Reducing your costs and increasing your aircraft performance
strengthen relationships with airlines and market Werner F. Rothenbaecher, Senior Vice President Technical, ETIHAD AIRWAYS
leaders, and your brand will benefit by taking centre 12:30 Lunch and networking
stage!
• MAXIMISE THE ROI FOR YOUR MARKETING 13:45 Airbus A380: the low introduction costs of this large aircraft
SPEND: UBM Aviation guarantee to provide bespoke • Finding alternative low cost solutions to capital investment – spares and
STUDY
GSE
CASE
marketing solutions designed with your company, • Discussing efficient means of mechanic training: how to reduce the burden?
products and business objectives in mind. • Assessing the ways in which operators organise the maintenance of this
aircraft
Whether your corporate goals are to influence potential Berthold Stegerer, Head of Maintenance Marketing, AIRBUS
clients, strengthen existing relationships or boost your
brand profile, we will create valuable sponsorship
solutions to suit your individual business requirements. This program was published in January 2011.
Visit www.airlineengineering-middleeast.com for the most up-to-date agenda.
Contact Rebecca Mantle at rebecca.mantle@ubm.
com or +44 (0)20 7560 4135. © 2011 UBM Aviation Ltd. This program may change due to unforeseen circumstances.
UBM Aviation Ltd reserves the right to alter the venue and/or speakers.

3. 14:15 Investing in local people and building a talented workforce • Comparing the key benefits and limitations of this service
• Discussing the top programmes and practices for training local talent • Assessing the practicality and applicability of pooling for regional
airline models
STUDY
• Examining the areas in most need of highly qualified people
CASE
• Comparing the initial investment in human capital with the medium to David Brown, Marketing Director, AJ WALTER AVIATION
long term benefits
10:15 Optimising the supply chain management: ensuring a
Mahmood Al Balooshi, Chief Technical Training Officer
steady and low-cost inventory
GULF AVIATION ACADEMY
• Exploring new technologies and systems enhancing inventory
14:55 Afternoon refreshments and networking management
• Finding the best procurement options: avoiding surplus but ensuring
15:25 Heavy airframe maintenance and checks: the latest availability
solutions and services • Discussing the pricing and stocking of new aircraft materials
• Learning about the most effective corrosion prevention and Abdullah Osman, Vice President Material Management
protection coatings for ageing aircraft EMIRATES AIRLINE
• Examining the heavy maintenance and modification services 10:45 Morning refreshments and networking
available for new aircraft
• Evaluating the costs behind the checks and finding the best 11:15 Exploring the low-cost carrier success formula
cost-cutting strategies • Understanding the business model adopted by low-cost carriers in
the Middle East
STUDY
CASE
Paul Horstink, Vice President Airframe Services
ABU DHABI AIRCRAFT TECHNOLOGIES • Evaluating their maintenance requirements and strategies
implemented to keep costs down
15:55 Operating engines in harsh environments: flying through • Assessing their future development and the challenges to face
heat and sand Kassem Mossolly, Maintenance Manager, JAZEERA AIRWAYS
• Understanding the impact of hot temperatures, high-altitudes and 11:45 Choosing the path to efficiency and minimal costs:
sand on engines in sourcing vs. outsourcing maintenance models
• Exploring the latest tools and processes for protecting and repairing
DISCUSSION
• Comparing the in sourcing and outsourcing maintenance models
damaged engines
PANEL
• Understanding which maintenance operations are most adequate to
• Learning about the advantages of the next generation engines
Zamil J. Sabbahi, Vice President Powerplant Maintenance outsource and who can best deliver
SAUDI ARABIAN AIRLINES • Calculating the costs and implications for your business model
Michael Downey, Engine and Systems Manager, ETIHAD AIRWAYS Faris Fakhoury, Director of Engineering and Maintenance, PETRA AIRLINES
Ashwani Sharma, Quality Manager, AIR INDIA
16:25 Total maintenance support packages: understanding the
services and finding the best-fit contracts 12:30 Lunch and networking
DISCUSSION
• Comparing the packages and contracts available to customers 13:45 Maintenance and technology: focus on the latest
PANEL
• Breaking down the services included and finding ways to minimise costs innovations in borescopy measurement
• Exploring the alternatives and tailoring contracts to individual • Reporting on the latest technologies enabling accurate
operator needs
measurements
Sami Ben-Kraiem, Senior Director Middle East/North Africa,
• Benefiting from this technology to inspect critical parts and
Marketing & Sales EMEA, MTU MAINTENANCE
Sakher Haddadin, Purchasing Director, WATANIYA AIRWAYS components and obtain baseline data
Rafiq Shammout, General Manager Technical Assistance & Head of • Calculating the time saving benefits
Aircraft Inspection and Acceptance Section, JORDAN AVIATION Sachin Suramwar, Regional Aerospace Specialist, Middle East and
Michael Downey, Engine and Systems Manager, ETIHAD AIRWAYS Africa, GE AVIATION
17:15 Close of day one 14:15 Overhauling services in the Middle East:
availability, limitations and prospects
Drinks reception and networking
• Reviewing the region’s facilities and capabilities for engine overhaul
• Discussing the logistics and cost implications of long distance
DAY TWO: WEDNESDAY 25 MAY 2011 maintenance
• Exploring the prospects for developing regional overhauling services
Jürgen Kuhn, Vice President Business Development MRO
09:20 Chairman’s opening remarks MTU AERO ENGINES
Rashad Karaky, Specialist – Economics & Technology Management
ARAB AIR CARRIERS ORGANIZATION 14:45 Taking your fleets further: complying with international
environmental and safety regulations
09:30 Keynote address • Examining the latest environmental rules for airlines flying to and from
Abdul Wahab Teffaha, Secretary General Europe and North America
ARAB AIR CARRIERS ORGANIZATION • Considering the options for reducing fleets’ carbon footprint
• Understanding the upcoming safety policy changes that
09:45 Managing component availability and controlling your maintenance providers need to comply with
budget: the pooling option
15:15 Chairman’s closing remarks
• Understanding the range of services and support currently available
in the marketplace 15:30 End of conference
Register now
Visit: www.airlineengineering-middleeast.com

4. AIRLINE ENGINEERING AND MAINTENANCE WAYS TO REGISTER
MIDDLE EAST CONFERENCE Online: www.airlineengineering-middleeast.com
Fax: +44 (0)20 7955 3949
24-25 May 2011, Crowne Plaza Hotel, Yas Island, Abu Dhabi, UAE Email: conferences@ubm.com
Post: UBM Aviation Conferences
245 Blackfriars Road
BOOKING RATES London, SE1 9UY, UK
Airline operators* Telephone enquiries: +44 (0)20 7921 8039
Please register delegate(s) for a FREE PLACE
For bookings on or before 4 March 2011
GROUP BOOKING DISCOUNTS AVAILABLE
Please register delegate(s) for $1449
For information on discounts on bookings of 2 or more
For bookings after 4 March 2011 call the conference team on the number above.
and on or before before 1 April 2011 Please register delegate(s) for $1549
For bookings after 1 April 2011 Please register delegate(s) for $1599 CUSTOMER CODE
*Non sales representatives from airline operators will qualify for a free place provided that they do not offer 3rd party services. Please send your business card to CS
conferences@ubm.com to find out if you qualify.
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Terms and Conditions: technical or administrative details in respect of the Conference. The 8. The Organiser’s liability for any losses you may suffer as a result of us 11. These terms and conditions and any dispute or claim arising out of or in
Organiser will endeavour to provide you with notice of any such alterations. breaching these terms and conditions or for any breach of any statutory connection with them or their subject matter, shall be subject to English law
1. The Conference is organised by UBM Information Limited (the duty or negligence or otherwise is strictly limited to the total purchase price and the exclusive jurisdiction of the English courts.
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“Organiser”), whose office is at Ludgate House, 245 Blackfriars Road, of the Conference ticket or (if liability occurs in respect of more than one
company or group of companies PROVIDED that the recipient of the 12. All bookings made within 30 days of the conference must be paid by
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provides you with its written acceptance of your application. losses were foreseeable or not): loss of profi t; loss of revenue; loss of
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the health and safety provisions and other rules put in place by the LON 15637, TONBRIDGE, TN9 1BR, phone +44 (0)20 7921 8039 or email
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liability for (i) death or personal injury as a result of its negligence; (ii) fraud
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