This webinar was sponsored by the System Design and Management Speaker Series and given by Rafael Maranon, currently a Product Manager at Cisco. We ran short on time, but Rafael says he is more than happy to answer questions via twitter (@rafaelmaranon). A video recording of the presentation can be found here: https://mit.webex.com/mit/lsr.php?AT=pb&SP=MC&rID=19097617&rKey=c489dd045e0928e6

1. Product Manager:
Role from Startups to Large Corporations
MIT sdm speaker series
Nov 22, 2013
Rafael Maranon
Sr. Product Manager, Cisco Systems
@rafaelmaranon

2. Content
the role
the products
the management
@rafaelmaranon

3. Need for Domain Ontology
project
enterprise
program
product
value AND effort
system
technology
component
software
business
development
support
financing
management
combination of value AND effort with the intention to
maximizing (benefit=value–effort)
design
architecture
engineering
marketing
testing
@rafaelmaranon

4. Product H
1992
@rafaelmaranon

5. Product K
2006
@rafaelmaranon

6. Product M
2008
@rafaelmaranon

7. Product B
2012
@rafaelmaranon

8. Product T
CLOUD
OPEN
3rd Party App
IPv6
BYOD
PnP
BGP
mVPN
QoS
VIDEO
AVC
OSPF
Medianet
VoIP
FEX
LISP
CAMPUS
onePK
AVB
PLANT
The Internet of Things (IoT)
The Internet of Things (IoT)
2013
Identity
AN
MPLS
FIELD
FOG

9. What is consistent?
•
•
•
•
•
•
•
•
Right problem to solve
Funding process
Team orchestration
Technology expertise
Innovation process
Execution determination
Go To Market strategy
Adoption metrics
… and a lot of passion
@rafaelmaranon

10. Thank you!
@rafaelmaranon