2. a lil’bit
Aboutus
443
Web and mobile
32
Full-time, on-
9
Countries we’ve
2
Offices in Boston,
design projects site designers got clients in and
since 2005 and developers San Francisco
freshtilledsoil.com @freshtilledsoil
5. We need more of
astrategythantactics
“Where do I start?”
class of summer 2012
freshtilledsoil.com @freshtilledsoil
6. ...and
astrategyisn’tplanning
“The things I’m going to be working
on haven’t been invented yet”
rhys banfield, summer 2012
freshtilledsoil.com @freshtilledsoil
12. Let’s start with
astoryofvision
“As the duo poured their sorrows into
their drinks, they realized that the
one part of the site that was actually
doing well — the deals — could be
combined with their love of design.”
freshtilledsoil.com @freshtilledsoil
16. Let’s start with
astoryofvision
“I’m doing my dream job, and I’m building the
company I’m meant to run.”
Jason Goldberg
freshtilledsoil.com @freshtilledsoil
17. canitreallybethissimple?
Passion?
Best in
Market
the
opp?
world?
freshtilledsoil.com @freshtilledsoil
20. Jim Collins’
goodtogreat
Can a good company
become a great company,
and if so, how?
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21. Jim Collins’
goodtogreat
Greatness is not primarily a
function of circumstance, but
largely a matter of conscious
choice, and discipline.
freshtilledsoil.com @freshtilledsoil
22. Jim Collins’
goodtogreat
Collins was talking about
businesses not individuals
but it turns out it still works
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23. Can you really
designacareer?
Where would you start?
&
What does the process look like?
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26. Jim Collins’
goodtogreat
Get the right Get the wrong
people on the bus. people off the bus.
Get the right people
Put who before what.
in the right seats
freshtilledsoil.com @freshtilledsoil
27. Can you really
designacareer?
How do you know who gets on the
bus and who gets off?
freshtilledsoil.com @freshtilledsoil
33. Jim Collins’
thehedgehogconcept
What are you
deeply passionate
about?
What can you What drives
be the best at your economic
the world at? engine?
freshtilledsoil.com @freshtilledsoil
34. Jim Collins’
thehedgehogconcept
What are you
deeply passionate
BHAG about?
What can you What drives
be the best at your economic
the world at? engine?
freshtilledsoil.com @freshtilledsoil
35. Jim Collins’
thehedgehogconcept
What are you
deeply passionate
about? Passion?
Best in
Market
the
opp?
What can you What drives world?
be the best at your economic
the world at? engine?
freshtilledsoil.com @freshtilledsoil
37. Let’s get started
designyourcareer
Step 1: Create a list of core values
Guidelines:
create as many as you want
be prepared to share
core = emotional & motivational
freshtilledsoil.com @freshtilledsoil
38. fresh tilled soil’s
corevalues
Keep things simple
Own the work
Make the team look good
Grow with quiet confidence
freshtilledsoil.com @freshtilledsoil
39. Teaching Company
corevalues
Excellence
Cultivate every resource
Results-oriented work ethic
Fair and generous relationships
Integrity. Period.
freshtilledsoil.com @freshtilledsoil
40. designyourcareer
Step 2: make a short list
determine the three to
five values that you feel best
represent you
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41. designyourcareer
Step 3: test your values
spend a few minutes answering yes or
no for each of the values you’ve chosen
Here are your questions...
freshtilledsoil.com @freshtilledsoil
42. designyourcareer
Question One
if you were starting your career
today would this value be valid
regardless of the industry or trends?
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43. designyourcareer
Question Two
Is this value timeless, no matter
what changes in the outside world?
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44. designyourcareer
Question Three
would you hold onto this value
no matter what others say?
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45. designyourcareer
Question Four
would you change jobs before
compromising this value?
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46. designyourcareer
Question Five
if you had enough money to retire
comfortably would you still
continue to believe in this value?
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47. designyourcareer
Step 4: select the best values
eliminate the values that didn’t
pass the yes/no test
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48. designyourcareer
Step 5: write a single core purpose
describe in one sentence the core
purpose of your career
...and can you be the best at this?
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52. designyourcareer
Step 6: write a vivid vision
describe in a paragraph how you
visualize your purpose happening
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53. designyourcareer
“We will be as people-oriented as HP. ...
We will attain customer satisfaction unsurpassed even
by Nordstrom. ... We will continually gain market share
despite a price premium on commodity products. ...
We will be studied by business schools for our
sophisticated use of technology.”
freshtilledsoil.com @freshtilledsoil
54. Jim Collins’
thehedgehogconcept
Step 7: create your hedgehog
What are you
deeply
passionate
about?
What can you What drives
be the best at your
the world at? economic
engine?
freshtilledsoil.com @freshtilledsoil
55. designyourcareer
Step 8: write a bhag
create a timeless and audacious
goal that will excite you and
motivate others to be part of
freshtilledsoil.com @freshtilledsoil
56. Jim Collins’
thehedgehogconcept
What are you
deeply passionate
BHAG about?
What can you What drives
be the best at your economic
the world at? engine?
freshtilledsoil.com @freshtilledsoil