4. Rather than the reality
1.3 percent of Facebook users who Like a Page also engage with it. If you subtract new
Likes, only 0.45 percent engage with the Pages they Like
Source:
http://www.zdnet.com/blog/facebook/only-1-of-facebook-page-users-engage-with-
brands/8142
8. This means you need to know your customer
better than they know themselves
What do they really want from you ?
What do they expect from you ?
How do they want to connect ?
9. Do people really want to engage with all the
brands they purchase ?
23. The key is to understand..
Do people want to talk about our brand ?
Can we make the conversation interesting enough for
people to talk about/with us?
30. Putting more money into social media
marketing could be big mistake while ignoring
your own brands website
Brand’s web sites still trumps its Facebook page and Twitter stream as a mom-trusted
resource.
•Moms ranked social media sites behind other online sources in terms of
trustworthiness when it comes to brands.
•While 32% ranked a brand’s web site as a trustworthy source of information, just
10% said the same of its Facebook page, and just 4.4% said they considered
Twitter streams to be trustworthy
34. The key questions that need to be asked when
it comes to social media marketing
1. Do consumers want to talk with
us?
2. Do we have magnetic content ?
3. Can we make the conversations
personally relevant ?
4. How important is our brand in
their life ?