PR fuer Rails

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Roland M

Wie können wir die Popularität von Ruby on Rails in Deutschland steigern?

Tecnología

Ruby on Rails
PR
in Deutschland.

http://www.munich-on-rails.com/
Saturday, February 28, 2009

PR ?!
„Public Relations (PR) ist zuständig für die
Generierung eines vertrauenswürdigen Images
einer Unternehmung in der Öffentlichkeit.“
Quelle: http://de.wikipedia.org/wiki/Öffentlichkeitsarbeit

Unsere Unternehmung:

http://www.munich-on-rails.com/
Saturday, February 28, 2009

Worüber?
• Media Coverage im Printbereich
• Computerbild viele

• Computerwoche
• cʻt
• iX
• RailsWay wenige

• ... http://www.munich-on-rails.com/
Saturday, February 28, 2009

http://www.munich-on-rails.com/
Saturday, February 28, 2009

2005!

http://www.munich-on-rails.com/
Saturday, February 28, 2009

Worüber noch?

• Communities & Websites
• lokale User Groups ✔
• aktive deutschsprachige Mailinglisten ?

• aktive deutschsprachige Blogs ?

• Rails-Erfolge (Success Stories) ?

http://www.munich-on-rails.com/
Saturday, February 28, 2009

Lokalisierte Ressourcen.

• warum?
• Einsteiger
• Anwender
• Entscheider

http://www.munich-on-rails.com/
Saturday, February 28, 2009

Copycats!
• Gregg Pollack (RailsEnvy.com)

• „macht eine Deutsche Version des Podcasts!“
http://www.munich-on-rails.com/
Saturday, February 28, 2009

E-Zines
• RubyInside.com / RailsInside.com
• Peter Cooper (@peterc) + Autoren

http://www.munich-on-rails.com/
Saturday, February 28, 2009

E-Zines
http://www.RubyInside.com/

http://www.munich-on-rails.com/
Saturday, February 28, 2009

E-Zines
http://www.RubyInside.com.br/

http://www.munich-on-rails.com/
Saturday, February 28, 2009

Deutschland?

☹
http://www.munich-on-rails.com/
Saturday, February 28, 2009

Vorschlag:
1. „RubyInside“ für Deutschland

http://www.munich-on-rails.com/
Saturday, February 28, 2009

Wie?

• pragmatisch
• community-driven
• kombinieren!

http://www.munich-on-rails.com/
Saturday, February 28, 2009

Vorschlag:
http://www.RailsMagazin.de/

http://www.munich-on-rails.com/
Saturday, February 28, 2009

„ich hab so wenig Zeit“

http://www.munich-on-rails.com/
Saturday, February 28, 2009

„ich habe so wenig Zeit“

• 10 Leute
• jeweils 2 Artikel pro Monat
• = 20 Artikel
• ...
• = jeden Tag einen Artikel
http://www.munich-on-rails.com/
Saturday, February 28, 2009

Vorschlag:
1. „RubyInside“ für Deutschland
2. „RailsEnvy“ Podcast für Deutschland

http://www.munich-on-rails.com/
Saturday, February 28, 2009

Podcast

• Inhalte kommen von
• dt. e-Zine
• RailsEnvy.com
• Blogs

http://www.munich-on-rails.com/
Saturday, February 28, 2009

Script RailsEnvy Podcast #67

http://www.munich-on-rails.com/
Saturday, February 28, 2009

Podcast

• Inhalte kommen vom e-Zine!
• Script via Backpack (backpackit.com)
• 2 Moderatoren
• z.B. Remote
• Unterhalten sich bspw. über Skype
• nehmen jeweils lokal auf
• zusammen mixen = WIN
http://www.munich-on-rails.com/
Saturday, February 28, 2009

„Warum machst Du es nicht?“

http://www.munich-on-rails.com/
Saturday, February 28, 2009

Mitmachen!
• Warum?
• man lernt selbst soviel dazu!
• „Street Credibility“ / Reputation
• neue Jobs / Projekte / Kontakte
• Trainings / Coaching
• = Geld?
http://www.munich-on-rails.com/
Saturday, February 28, 2009

Sponsoring.
• Als Unternehmen helfen
• Warum?
• siehe vorherige Folie
• gute Entwickler mögen Community-
engagierte Unternehmen! => HR.

• Technologie sichern
• PR für das Unternehmen...
http://www.munich-on-rails.com/
Saturday, February 28, 2009

Sponsoring.
• Zeit!
• Ressourcen
• z.B Location für Meetings
• Hardware für Meetings (Mikros etc.)
• Kontakte
• Catering ;-)
http://www.munich-on-rails.com/
Saturday, February 28, 2009

Success Stories!

http://www.munich-on-rails.com/
Saturday, February 28, 2009

mailt...mich...an!

orga@munich-on-rails.com
Jabber/IM: rmoriz@gmail.com

http://www.munich-on-rails.com/
Saturday, February 28, 2009

Danke!

orga@munich-on-rails.com
Jabber/IM: rmoriz@gmail.com

http://www.munich-on-rails.com/
Saturday, February 28, 2009

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PR fuer Rails

1. Ruby on Rails PR in Deutschland. http://www.munich-on-rails.com/ Saturday, February 28, 2009

2. PR ?! „Public Relations (PR) ist zuständig für die Generierung eines vertrauenswürdigen Images einer Unternehmung in der Öffentlichkeit.“ Quelle: http://de.wikipedia.org/wiki/Öffentlichkeitsarbeit Unsere Unternehmung: http://www.munich-on-rails.com/ Saturday, February 28, 2009

3. Worüber? • Media Coverage im Printbereich • Computerbild viele • Computerwoche • cʻt • iX • RailsWay wenige • ... http://www.munich-on-rails.com/ Saturday, February 28, 2009

4. http://www.munich-on-rails.com/ Saturday, February 28, 2009

5. 2005! http://www.munich-on-rails.com/ Saturday, February 28, 2009

6. Worüber noch? • Communities & Websites • lokale User Groups ✔ • aktive deutschsprachige Mailinglisten ? • aktive deutschsprachige Blogs ? • Rails-Erfolge (Success Stories) ? http://www.munich-on-rails.com/ Saturday, February 28, 2009

7. Lokalisierte Ressourcen. • warum? • Einsteiger • Anwender • Entscheider http://www.munich-on-rails.com/ Saturday, February 28, 2009

8. Copycats! • Gregg Pollack (RailsEnvy.com) • „macht eine Deutsche Version des Podcasts!“ http://www.munich-on-rails.com/ Saturday, February 28, 2009

9. E-Zines • RubyInside.com / RailsInside.com • Peter Cooper (@peterc) + Autoren http://www.munich-on-rails.com/ Saturday, February 28, 2009

10. E-Zines http://www.RubyInside.com/ http://www.munich-on-rails.com/ Saturday, February 28, 2009

11. E-Zines http://www.RubyInside.com.br/ http://www.munich-on-rails.com/ Saturday, February 28, 2009

12. Deutschland? ☹ http://www.munich-on-rails.com/ Saturday, February 28, 2009

13. Vorschlag: 1. „RubyInside“ für Deutschland http://www.munich-on-rails.com/ Saturday, February 28, 2009

14. Wie? • pragmatisch • community-driven • kombinieren! http://www.munich-on-rails.com/ Saturday, February 28, 2009

15. Vorschlag: http://www.RailsMagazin.de/ http://www.munich-on-rails.com/ Saturday, February 28, 2009

16. „ich hab so wenig Zeit“ http://www.munich-on-rails.com/ Saturday, February 28, 2009

17. „ich habe so wenig Zeit“ • 10 Leute • jeweils 2 Artikel pro Monat • = 20 Artikel • ... • = jeden Tag einen Artikel http://www.munich-on-rails.com/ Saturday, February 28, 2009

18. Vorschlag: 1. „RubyInside“ für Deutschland 2. „RailsEnvy“ Podcast für Deutschland http://www.munich-on-rails.com/ Saturday, February 28, 2009

19. Podcast • Inhalte kommen von • dt. e-Zine • RailsEnvy.com • Blogs http://www.munich-on-rails.com/ Saturday, February 28, 2009

20. Script RailsEnvy Podcast #67 http://www.munich-on-rails.com/ Saturday, February 28, 2009

21. Podcast • Inhalte kommen vom e-Zine! • Script via Backpack (backpackit.com) • 2 Moderatoren • z.B. Remote • Unterhalten sich bspw. über Skype • nehmen jeweils lokal auf • zusammen mixen = WIN http://www.munich-on-rails.com/ Saturday, February 28, 2009

22. „Warum machst Du es nicht?“ http://www.munich-on-rails.com/ Saturday, February 28, 2009

23. Mitmachen! • Warum? • man lernt selbst soviel dazu! • „Street Credibility“ / Reputation • neue Jobs / Projekte / Kontakte • Trainings / Coaching • = Geld? http://www.munich-on-rails.com/ Saturday, February 28, 2009

24. Sponsoring. • Als Unternehmen helfen • Warum? • siehe vorherige Folie • gute Entwickler mögen Community- engagierte Unternehmen! => HR. • Technologie sichern • PR für das Unternehmen... http://www.munich-on-rails.com/ Saturday, February 28, 2009

25. Sponsoring. • Zeit! • Ressourcen • z.B Location für Meetings • Hardware für Meetings (Mikros etc.) • Kontakte • Catering ;-) http://www.munich-on-rails.com/ Saturday, February 28, 2009

26. Success Stories! http://www.munich-on-rails.com/ Saturday, February 28, 2009

27. mailt...mich...an! orga@munich-on-rails.com Jabber/IM: rmoriz@gmail.com http://www.munich-on-rails.com/ Saturday, February 28, 2009

28. Danke! orga@munich-on-rails.com Jabber/IM: rmoriz@gmail.com http://www.munich-on-rails.com/ Saturday, February 28, 2009

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