Does for most developers consuming a public API in reality mean to consume a SDK? What are the implications for API providers? Does the API program target just the API, the API and a SDK or a SDK only? Looking at the IoT space, the availability of a SDK covering a wide range of platforms appears to become a crucial market differentiator. A wide range of different models for SDK support exists. This talk will look at the benefits as well as the drawbacks of providing a SDK with your API.