3. Michael Lang:
The Amazing Concert-Promoting, Hippie-Boy Wonder
•Lang had existing experience as a producer from
his work with the 1968 Miami Pop Festival, which
at the time was the largest music festival to date.
It’s attendance drew over 100,000 people in only
two days.
He was 24 years old then, and only 25 when he
took on his role as the promoter of Woodstock.

4. John Roberts and Joel Rosenman
Roberts was the heir to the fortune
of The Block Drug Company. He
and his friend, Joel Rosenman were
looking for something lucrative to
invest the money into.
Together they placed an ad in the
New York Times stating:
“Young Men with Unlimited Capital
Looking for Interesting, Legitimate
Investment Opportunities and
Business Propositions.”
They met Lang shortly
thereafter, and began discussing
some ideas.

6. Artie Kornfield and
Max Yagsur
When word got around that the Wallkill locals were
against the idea of holding the festval there, Kornfield met
with Yagsur, who agreed to lease out the use of his 600-
acre dairy farm in Bethel, New York as the new home to
the festival grounds.

8. 1. Food
Shortage

9. 2. Torrential
Downpour

10. 3. Bad Trips

11. 4. Fatality

12. “Helping a brother out.”
“We shall overcome.”
“Pay it forward.” “Be a good Samaritan.”

14. THE
AFTERMATH
OF WOODSTOCK

15. Woodstock Museum in Bethel Woods, NY
Woodstock
Monument on
original Fairgrounds