Few industrial firms take advantage of LinkedIn's Company pages, but they should. Here's a brief explanation of the opportunity.

1. May 2013
l i n k e d i n p a g e s
f o r I n d u s t r i a l
C o m p a n i e s

2. Most Companies Look Like This

4. Some have added info & updates

6. Others are taking full advantage

7. Others are taking full advantage
home page header image

8. Others are taking full advantage
company updates
home page header image

9. slideshow header

10. slideshow header

11. slideshow header

12. images & product descriptions

13. You can add more
• your blog feed
• news feed: linkedin
pulls news items that
mention your name
• Link your product tab
to up to 30 different
landing pages aimed
at different target
audiences. segment
visitors company
size, job function,
industry, seniority
and geography.
• almost any type of
file (100 MB max) may
be added to an update
by clicking the paper
clip
• youtube videos
• Offers: webinars,
ebooks, white papers,
free trials --
anything you do to
generate leads.
• recruitment ads (paid
advertising)

14. b r o u g h t t o y o u b y
Robbin Block
Blockbeta Marketing
info@blockbeta.com
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