Received this from the generous people from Twitter. It's a baseline document to understanding what Twitter is and how to use it.

1. TWITTER BLUEPRINT
FOR MARKETERS

2. A basic understanding of Twitter is important when
your business is ready to join the conversation.
Learn simple terminology and explore easy-to-use
product features and functions to discover how Twitter
brings people closer to their interests - and you closer
to your customers.

3. TABLE OF CONTENTS
TWITTER TWITTER TWITTER TAKE YOUR
BASICS TERMINOLOGY BLUEPRINT FIRST STEPS

4. LEARN TWITTER TERMINOLOGY
A unique style of communication has grown organically on Twitter
- created by users, then adapted and applied universally over time
-131 characters
Learn basic Twitter terms
Get to know the Tweet

5. BASIC TERMINOLOGY
TWEET
Short form updates of 140
characters or less used to
communicate with followers
TIMELINE
A chronological
@USERNAME presentation of Tweets
An account’s profile name from all followed accounts
or handle, preceded by
the “@” symbol
#HASHTAG
A word or phrase preceded by a “#”
symbol, used to organize Tweets
FOLLOW
The process of subscribing to
Tweets from another account
FOLLOWER
A registered account that
follows another account
MENTION
To recognize an account
in a Tweet via the
account’s @username

6. TWEET TERMINOLOGY
TWEET
Short form updates of 140 characters or
less used to communicate with followers
PROFILE PHOTO @USERNAME
Reflects your brand identity and An account’s profile name or handle,
personality preceded by the “@” symbol
Barista Bar @baristabar
ENGAGEMENT REPLY RETWEET FAVORITE
Clicks, follows, retweets, To respond publicly to a To repost a Tweet from To mark a Tweet as
favorites and replies that specific account through a another account to share special or preferred
occur within a given Tweet Tweet with your followers

7. UNDERSTAND THE
TWITTER BLUEPRINT
Twitter is configured for people to easily and instantly find what’s
most interesting in the moment
-99 characters
Explore the Twitter homepage
Understand your options with expanded Tweets
Discover Twitter search

8. TWITTER HOMEPAGE Mobile
COMPOSE
Create a new Tweet
Barista Bar @baristabar
TIMELINE Barista Bar @baristabar
A chronological
presentation of
Tweets from all
followed accounts Barista Bar @baristabar
Barista Bar @baristabar
NAVIGATE
Use the Home, Connect,
@ # Discover and Me tabs to
Home Connect Discover Me
explore every area of Twitter

9. TWITTER HOMEPAGE Web
SEARCH
Search for what’s
happening on Twitter
Home
@ Connect # Discover Me
COMPOSE
Create a new Tweet
Ryan Brown Tweets
YOU
A snapshot of your 2,812 542 2,425
Twitter vitals TWEETS FOLLOWING FOLLOWERS Barista Bar @baristabar
Compose new Tweet...
Who to follow
WHO TO Jean Chow @jeanchow
Dick Costolo @dickc
TIMELINE
Follow
The real-time stream
FOLLOW of Tweets from
Jordan Robinson @mighty55
Suggested users to Follow accounts you follow
follow based on your
interests Barista Bar @baristabar Wall Street Journal @WSJ
Follow
San Francisco Trends
TechCrunch @TechCrunch
TRENDS
See what’s being
talked about most on
the platform globally,
Julio Capote @capotej
locally, or tailored by
your interests

10. EXPAND THE TWEET
Enable easy, free
distribution of your
branded content Barista Bar @baristabar
online and mobile
SHOW/HIDE Hide Summary
Expand or hide article
summaries, photos,
videos, conversations
RICH MEDIA
Add sight, sound and
motion to your Tweets to
drive engagement
SUMMARY CARDS
Display web content such
as blog posts news articles
and product reviews
PHOTO CARDS
ARTICLE Article title Highlight your brand’s
photo-based content
SUMMARY Summary text from article
See content previews AUDIO AND VIDEO
of articles CARDS
Showcase interactive
media experiences like
videos, music players and
live streaming events

11. TWITTER SEARCH REAL-TIME SEARCH
See a real-time stream of Tweets
containing your search terms
Home
@ Connect
# Discover Me san francisco coffee
Top Tweets
Top People
Results for san francisco coffee
TOP RESULTS
Searching on Twitter
surfaces the Top Tweets, Barista Bar @baristabar
People, Images, and Top Images
Videos on the platform.
Top Videos Peet’s Coffee @Peets_Tweets
San Francisco Trends Philz Coffee @PhilzCoffee
Sightglass Coffee @Sightglass

12. TAKE YOUR FIRST STEPS ON TWITTER
Get started on Twitter by opening an account and building your
company profile
-78 characters
Sign up for a Twitter account
Choose an @username
Create a Twitter profile
Getting around

13. GETTING STARTED
GO TO TWITTER.COM
Sign up for a new account if you haven’t done so already.
NEXT...
NEW TO TWITTER? SIGN UP
UPLOAD A PROFILE PHOTO
that reflects your brand identity and personality
Full name
CREATE A BIO
about your business and include links to your website and
Email brand content. Keep it clear and concise, but be creative
PERSONALIZE BACKGROUND AND HEADER IMAGE
to bring your profile to life. The right background will make a
Password statement about your brand
CONVEY INSIGHTS
SIGN UP and information through the Tweets in your timeline. Keep
them fresh by tweeting 2 - 3 times a day

14. YOUR USERNAME
SELECT A USERNAME
Your @username is a representation Barista Bar
of your brand on Twitter. Make it @baristabar
easily recognizable. It appears as Love coffee? We do! Our espresso, tea, and Tweets are freshly
part of the URL to your Twitter profile brewed by the Barista Bar team in San Francisco!
San Francisco · http://baristabarSF.com
page (e.g. twitter.com/username)
742 4,423 3,834
TWEETS FOLLOWING FOLLOWERS

15. YOUR TWITTER PROFILE
PROFILE PHOTO
Choose a profile image that visually
represents your brand
Home
@ Connect
# Discover Me
BIO
Tweets Keep it clear and concise, but be
Following creative. Include links to your website
Followers Barista Bar
and brand content.
@baristabar
Favorites Love coffee? We do! Our espresso, tea and Tweets are freshly
brewed by the Barista Bar team in San Francisco!
Lists San Francisco · http://baristabarSF.com SITE LINK
144 149 1,069 Help drive traffic to your main website or
TWEETS FOLLOWING FOLLOWERS
specific landing page
Tweets
HEADER IMAGE
Barista Bar @baristabar
Showcase your brand prominently to
grab the attention of your visitors
Similar to you
Barista Bar @baristabar PINNED TWEET
Jean Chow @jeanchow
Follow Your most engaging, time-sensitive
Jordan Robinson @mighty55 content affixed to the top of your timeline
Follow
Barista Bar @baristabar
on your profile page
Ryan Brown @brownday
Follow
BACKGROUND IMAGE
Create a rich experience with an
engaging background image that tells
your brand story

16. Ryan Brown @brownday
GETTING AROUND
Jean Chow @jchow
HOME TAB
Your Home Timeline contains your
stream of Tweets of accounts that you
follow Jordan Robinson @mighty55
@ CONNECT TAB
All interactivity and mentions
Wall Street Journal @WSJ
# DISCOVER TAB
What’s happening right now, tailored for
you
ME TAB
Your profile page
Home
@
Connect
#
Discover Me

17. For more information visit business.twitter.com
@TwitterAds