Social Media Influence may be tracked by a series of metrics which determine the likelihood of triggering action from another user. Someone who has been identified with high influence will typically have an increased amplification and engagement of their social messages.

1. Increasing your
Social Influence
@Rob Bertholf
http://robbertholf.com

2. What is Social Influence?
Social Media Influence may be tracked by a series of metrics which
determine the likelihood of triggering action from another user.
Someone who has been identified with high influence will typically have
an increased amplification and engagement of their social messages.

3. What are Social Influence tools?

4. What is Klout?
Klout is a website and mobile app that uses social media analytics to
rank its users according to online social influence via the “Klout Score”,
which is a numerical value between 1 and 100. In determining the user
score, Klout measures the size of a user’s social media network and
correlates the content created to measure how other users interact with
that content.
via Wikipedia

5. Why Klout saved us
No longer judging social influence by # of Twitter followers. Now
measuring reach & engagement:
● How many are real? It is easy to buy fake followers.
● How many are active? How many have logged into Twitter
recently? Obviously your content will never be seen if nobody is
logged in to see it.
● How many engage with your content? Assuming that all 1M of your
followers are real, how have they interacted with you?

6. How Klout created monsters
● Social Puppetry

7. Rebranding of Klout
During the acquisition to Lithium Technologies, Klout rebranded itself to
be less about the score and more about authority building. Now in the
application the most prominent feature is the ability to share from a list
of curated content. While this will position you as a resource for good
information you still must look to generate your own content if you wish
to be an authority in your space.

8. Rebranding of Klout
I have been a huge supporter of Klout since the early days. Here is a
timeline of my clout with Klout:
● My first Klout API key was registered in early 2010.
● I built one of the first mashups, an influence leaderboard, kLokal.
● My PHP wrapper is found in Klout’s Code Library.
● Founding member of the Klout squad.

9. The Experiment

10. Increasing to score of 40
If you want to increase your score from 20 to 40 it can be done in 3
days. Your main focus to achieve this is based on follower size and
basic engagement.

11. How I did it:
How I did it:
1. Establish a Foundation.
2. Optimize your Profiles.
3. Grow your Followers.
4. Share compelling content.
5. Get others to share your content.
6. Ask questions, answer questions.

12. Increasing to score of 60
To increase a Klout score from a 40 to 60 is substantially harder than
from 20 to 40 as each point higher takes more effort than the point
before.

13. How I did it:
● Create compelling content.
● Share your content.
● Be Social.
● Go offline.
● Upgrade your social class.
● Brand your name.
● Harness Advocates.

14. Secret Weapons

15. SurroundsMe - Social Advocacy
My absolute secret weapon is an application I
have been developing over the last year. You
can learn more about Surrounds.Me on its
website but in short it is a social action engine
which unites your advocates in one dashboard.
Here they can complete a series of tasks.

17. L8TR - Scheduling Posts
Staying consistent with your social posts can be difficult, I use L8TR
which is similar to a Buffer or HootSuite but is my own tool developed
by the amazing SaaS Ventures team. L8TR allows you to easily
schedule out your social content to be released in a consistent manner.

19. Recap

20. Found this useful? Tell me!
Please tweet:
“.@Rob, just saw the #SocialInfluence #Klout
tutorial and though it was _________”.

21. Aloha!
@Rob
http://robbertholf.com
rob@bertholf.com