For many marketers, tapping into Social Media to build their brands seems a no-brainer. Yet there are some who've yet to take the plunge. This is for them.

1. a social media primer
50 ways your brand could be using social media right now

2. to listen to chatter

3. to build awareness

4. to connect with audiences

5. to tell a story

6. to generate buzz

7. to humanize your brand

8. to answer questions

9. to ignite conversations

10. to establish a voice

11. to build trust

12. to test ideas

13. to spot trends

14. to face the competition

15. to stand out

16. to grant access

17. to offer a solution

18. to unveil something new

19. to demystify “the science”

20. to support base business

21. to maintain relevance

22. to publish content

23. to encourage co-creation

24. to curate from others

25. to share information

26. to get coverage

27. to support a movement

28. to protect your reputation

29. to defuse crises

30. to create operational efficiencies

31. to attract customers

32. to keep customers

33. to drive in-store

34. to influence purchase

35. to surprise fans

36. to reward devotees

37. to plan for the future

38. to innovate

39. to gain global perspectives

40. to promote events

41. to amplify marketing efforts

42. to educate

43. to entertain

44. to inspire

45. to foster loyalty

46. to enable crowdsourcing

47. to network

48. to drive traffic

49. to improve search rankings

50. to demonstrate thought-leadership

51. to build your brand

52. a social media primer
50 ways your brand could be using social media right now