4. “The concept is interesting and well-formed, but
in order to earn better than a ‘C’, the idea must be
feasible.”
- Yale University management professor in response to Fred Smith’s
paper proposing reliable overnight delivery service.
5. “This telephone has too many shortcomings to
be seriously considered as a means of
communication. The device is inherently of no
value to us.”
- Western Union internal memo, 1876
6. “I think there is a world market for maybe five
computers.”
- Thomas Watson, Chairman of IBM, 1943
11. What is Design Thinking ?
Design Thinking is an
interesting and
revolutionary approach to
Innovation. This approach
helps create new User
Experience (including
Usability / User
Interaction)
for any products, services,
processes, events, software
applications and even
policies.
Business
( Viability )
People
(Desirability)
Technology
(Feasibility)
Experience
InnovationEmotional
Innovation
Functional
Innovation
Process
Innovation
13. Slide 13
What is the Design Thinking Process?
Goal
Phase
Divergence
& Convergence
Mindset
Creating
Choices
Making
Choices
Creating
Choices
Making
Choices
Exploring the Problem Space Exploring the Solution Space
Imagine the “ideal”
Output
15. Slide 15
What is the Value of Design Thinking?
Goal
Phase
Divergence
& Convergence
Mindset
Creating
Choices
Making
Choices
Creating
Choices
Making
Choices
Exploring the Problem Space Exploring the Solution Space
Imagine the “ideal”
Output
16. IUC Design Challenges
Slide 16
• 1. How do we effectively manage grid stability with the growth of alternative energy sources?
• 2. How might we achieve a higher level of billing excellence?
• 3. How might we drastically reduce accounts receivables.
• 4. How might we improve customer satisfaction?
• 5. How can we increase the use of smart grid technology to meet or exceed regulations?
• 6. What would be the best way to educate customers (Residential, C/I) on reducing daily utilities?
• 7. What do we need to do to prepare for electric vehicles?
18. Sample Workshop Agenda
Slide 18
Day One Day Two
Synthesis (Continued)
Clustering, Journey Map, Point-of-
View and Persona
Ideation
Introduction to Ideation &
techniques
Generate ideas, build up and blend
ideas
Cluster and prioritize ideas
Prototyping
Introduction to Prototyping
Start prototyping
Kick-Off
Introduction, Team Forming
Overview and Introduction to
Design Thinking
Scoping
Intro to the Design Challenge
Completion of the Scoping
360° Research
Introduction to 360° Research
Sample techniques
Research
Synthesis I/II
Introduction to Synthesis
Storytelling & wall of data
Day Three
Prototyping (Continued)
Validation
Introduction to Validation
Iterate prototype
Presentation & feedback
Wrap Up
Review / Feedback