AllFamous Digital is a Digital Marketing Agency based in the Philippines. We provide project management, content marketing, community management, social media lead generation, search engine optimization (SEO), and conversion rate optimization (CRO).

1. Company Profile
Author: ROBIN LEONARD
Date: 26 July 2014
Smarter customer
journeys.

2. 1. About Us
2. A Proven Formula
3. Nuts and Bolts
4. Pricing
5. Contact
Our Agenda

3. What do we do?
We do Digital Marketing for medium
sized businesses in Australia and NZ.
Founded in 2011 by a Kiwi and a Filipina, and backed by an
Australian angel. Our company is based in Manila, Philippines,
so that we can provide a high quality service and more value for
money.

4. h2p://vimeo.com/55837627
Robin Leonard, CEO & Co-Founder
Kiwi, Ex-IBM. Expert in Social Media,
CRM, Analytics and SEO.
Pauline Pangan, Founder
Filipina, online marketer and serial
entrepreneur.
Whilfred De Guzman, Partner and
Head of Consulting
Specializes in social media customer
service,and playbook design.
Why outsource to the Philippines? A look behind the logo. Our clients.
Here are 8 great reasons!
1. You get more bang for your buck
2. English is taught in schools
3. Filipinos are culturally very
westernized
4. 95.9% literacy rate
5. Massive skills pool to pick from
6. The government is stable and GDP
growth is rocketing at 7.5%
7. The government gives us tax
incentives for outsourcing
8. Legal and financial system is
American
We
are
authorized
service
partner
and
reseller
in
Asia
for
Salesforce
ExactTarget
MarkeMng
Cloud
About Us

5. 1. About Us
2. A Proven Formula
3. Nuts and Bolts
4. Pricing
5. Contact
Our Agenda

6. A Proven Formula
There are many ways to drive traffic and convert leads. We have a solid approach that is proven
successful in a post Panda, Penguin and Hummingbird world.
3. Social
Lead Generation
2. Content
Marketing
1. Website
Optimization
We
will
build
a
list
of
potenMal
customers
for
you.
We
will
regularly
create
and
share
high
quality
content.
We
will
help
you
make
your
website
awesome.
+
+

7. Strategy
Our strategy is proven successful in generating leads and increasing organic search traffic.
Social
Website
Optimization
For Conversions
Referral
Content
Marketing
Social, Blog and Email.
Social Lead
Generation
LinkedIn and Twitter
Strategy 1
Traffic SourceLanding Page
Organic
Strategy 2
Strategy 3
Email
Strategy 1
Website
Optimization
For Search
Leads
$$$
Sales
}

8. Strategy 1: Website Optimization
We will work closely with your current website agency to make your website awesome.
Our Approach:
• Complete SEO and CRO Audit of your website, with
clear recommendations
• We will project manage the web agency to complete
all the required fixes
• Setup Google Analytics with a custom dashboard
and weekly reports that go straight to you
• Setup Google Webmaster Tools
• Setup keyword rank tracking and reporting
• Every two weeks we will check the health of your
website
Don’t have a web agency? Here are your options:
1. Recruit a full-time website developer in the Philippines for
AUD $2,500/month, OR
2. We can refer you to several awesome web agencies in the
Philippines.

9. Strategy 2: Content Marketing
To become the authority on a topic, you need to create unique content around it then tell the world.
We want to be the Authority in:
• What is your product?
• How does it compare with other products?
• Where can you buy your product?
• How can I use your product?
• How much does your product cost?
We should create these Content Types:
• Video
• Blog
• Infographics/Images
• Social Media
• Site content
And Seed it across these channels:
• Blog
• Email
• YouTube
• LinkedIn
• Facebook
• Twitter
• Google+

10. Strategy 3: Social Lead Generation
We will use social media to find and reach out to potential customers, then say “hello”
Objectives
1. Create a list of potential customers
2. Create awareness of your business
3. Drive traffic to Landing Pages
Reporting Dashboard
We will setup a Google Document to track all your leads
and our progress. We can also work with your CRM
system if you give us access.
Personal LinkedIn page
We will act on your behalf based on agreed scripts to
reach out to people in your voice.
Twitter page
We will be active in Twitter on your behalf, listen for
sales opportunities, and reach out to potential
customers proactively.

11. B2B Case Study: Evac Services
Evac Services is an Australian Safety and
Evacuation consulting and services company.
Challenge: They wanted more Sales.
What we did:
• LinkedIn Selling
• 2x blogs per week
• Website optimization
Results (after 6 months):
• 126 qualified sales leads generated
• 1,281 prospects generated
• 449 personalized InMail messages sent
• 116 replies to InMail messages (26% conversion!)
• 1,865 LinkedIn profile views
• 1,016 new LinkedIn connections

12. 1. About Us
2. A Proven Formula
3. Nuts and Bolts
4. Pricing
5. Contact
Our Agenda

13. Like any partnership we will take time to learn your business and test what will work for you.
Kick-Off Schedule
Phase
1:
TesMng
/
OpMmizaMon
Phase
2:
Content
&
Community
Building
and
Playbook
DocumentaMon
Phase
3:
Live
Service
/
Ongoing
Retainer
Playbook
4-6 weeks
Phase
0:
MobilizaMon
1 month
2 months
9 months
0. We need 4-6 weeks to ensure we have the team
in place and all your assets setup.
1. During this time we will play around with various
strategies to see what works
2. Focus on building a large community
ready to activate
3. After we have normalized we formalize the
playbook and continue our delivery as BAU.

14. Our relationship doesn’t need to be complicated.
Customer
Success Manager
SEO Specialist
Community
Specialist
Content
Manager
Artist
Freelance
Creators
Reporting
Specialist
You.
Us.
Let’s meet weekly
Via Skype or GoToMeeting
Your Team

15. Quality is usually the first concern when companies consider outsourcing. We take it very seriously!
Our Quality Process
7 Reasons We Can Be Trusted:
1. We allocate a “Customer Success Manager” to all our
clients
2. We setup a “Client Dashboard” in Google Docs that
tracks all work done, website results/KPIs, campaign
schedules and approvals, and the editorial calendar
3. We do Blog QA Scoring (e.g. grammar, internal/
external links, wordcount, title etc)
4. We run Weekly Meetings with our clients and ask for
feedback
5. We build a Social Media Playbook hosted online and
editable by both parties
6. We provide Weekly Reporting on website and social
media performance, emailed directly to clients
7. We are the Authorized Reseller and Services Partner
for Salesforce Marketing Cloud across ASEAN

16. Ensure a consistent approach to social media across your organization.
The Playbook
Please read our blog “What is a Social Media Playbook?”
What is in a Playbook?
• Objectives, Metrics and Reporting
• SLAs
• Roles & Responsibilities
• Customer Personas
• Content Strategy
• Channel Strategy
• Listening Keywords
• Crisis Management Process
If you ask Google about Social Media Playbooks,
they will refer you to us.

17. Social Media Report
Includes:
• Impressions, Interactions
and Followers
• Follower demographics and
locations
• Performance of social
advertising campaigns
• Advertising spend report
Social Listening
Report
Includes:
• Brand mentions
• Competitor mentions
• Crisis and brand
sentiment monitoring
• Industry insights
Website Report
Includes:
• Traffic and Conversions per
Channel
• SEO and CRO Issues and
Actions
• Heatmap Report to identify
usability opportunities
There is a lot to keep track of in online marketing.
Client Dashboard
Includes:
• Work tracking
• Editorial Calendar
• Website metrics & KPIs
• Social metrics & KPIs
• Contacts & Leads
• Campaign Approvals
Reporting
Most important

18. We are committed to meeting the following SLAs:
Service Commitment
Social Page Response Hours 10am-6pm Mon-Fri
Responses required outside this window will completed on
the next working day
Social Page Response SLA Within 3 hours
Social Post Scheduling 7 days per week
Social Media Report Sent weekly
Website Report Sent monthly
Client Dashboard Updated weekly
Social Listening Report Optional
Service Level Agreement

19. Before we will start, we need to agree and document the rules around what to do in a crisis.
Green:
Example: “I can’t login, how do I reset my password?”
Action: AllFamous are empowered to respond
Amber:
Example: “nobody answered the phone when I rang, please call back!!!?”
Action: Seek internal approval from Customer Success Manager
Red:
Example: “You ripped me off! I want a refund scumbags!!!”
Action: Alert client (following an escalation tree) immediately before taking action.
Crisis Management

20. B2C Case Study: Megaworld
Megaworld is one of the largest property
development companies in the Philippines. They
had no online marketing and asked for us to help.
Challenge: They had no website or social presence.
What we did:
• Website optimization
• 2x blogs per week
• Social media marketing.
Results (after 6 months):
• 65 sales leads generated
• 58,121 unique people have visited your website
• 451,922 pages have been viewed
• Social media contributed to 63% of all website traffic
• 23.3 million impressions
• 229,000 unique impressions
• 245,500 interactions (likes, comments, shares)
• 21,500 social media fans
6
month
organic
traffic
growth

21. 1. About Us
2. A Proven Formula
3. Nuts and Bolts
4. Pricing
5. Contact Us
Our Agenda
Presented by

22. SERVICE BASIC BUSINESS PRO
Customer Success Manager Weekly Call Weekly Call Weekly Call
Social Page Management Facebook, Twitter, Google+
Facebook, Twitter, LinkedIn, YouTube,
Google+
Facebook, Twitter, LinkedIn, YouTube,
Google+, Instagram, Pinterest
Social Posts
• 2-3 posts per day
• 10 Tweets/day
• 2-3 posts per day
• 20 Tweets/day
• 2-3 posts per day
• 30 Tweets/day
Social Lead Generation 20 interactions/day 30 interactions/day 50 interactions/day
Blog Ghostwriting 1 Blog / week 3 Blogs / week 5 Blogs / week
Email Marketing 1 per month 2 per month 1 per week
Website Optimization
• Monthly Website Audit (SEO/CRO)
• Project Management of Website
Vendor to fix all issues
• Page optimization
• Weekly Website Audit (SEO/CRO)
• Project Management of Website
Vendor to fix all issues
• Page optimization
• Weekly Website Audit (SEO/CRO)
• Project Management of Website
Vendor to fix all issues
• Page optimization
Reporting
Weekly Reports:
• Client Dashboard
• Website & Social
Monthly Reports:
• Website & Social
• Website Audit
Weekly Reports:
• Client Dashboard
• Website & Social
• Website Audit
Monthly Reports:
• Website & Social
Weekly Reports:
• Client Dashboard
• Website & Social
• Social Listening
• Website Audit
Monthly Reports:
• Website & Social
TOTAL $3,950/mo $5,950/mo $7,950/mo
Paid Advertising (Recommended
Additional Spend) +
$1,000
ads
+
$3,000
ads
+
$5,000
ads
Most popular
Pricing
*pricing
is
subject
to
change

23. A Proven Formula
There are many ways to drive traffic and convert leads. We have a solid approach that is proven
successful in a post Panda, Penguin and Hummingbird world.
3. Social
Lead Generation
2. Content
Marketing
1. Website
Optimization
We
will
build
a
list
of
potenMal
customers
for
you.
We
will
regularly
create
and
share
high
quality
content.
We
will
help
you
make
your
website
awesome.
+
+

24. 1. About Us
2. A Proven Formula
3. Nuts and Bolts
4. Pricing
5. Contact Us
Our Agenda
Presented by

25. Contact Us
Robin Leonard
Co-Founder, AllFamous Digital
robinleonard1
robin_allfamous
+639178172976
robin@allfamous.com
www.allfamous.com
robinleonardo11

26. Questions?
Presented by