My presentation at #ThinkPH 'The Internet, Big Data and You' Conference, on August 23, 2013 at New World Hotel, Makati.
Click here to see the #ThinkPH conference details and agenda: http://www.rappler.com/bulletin-board/36539-agenda-rappler-google-thinkph-internet-big-data-conference
Event hosted by Rappler, Google and SocialGood.
My slides cover:
1. Why analyze sentiment?
2. How does sentiment analysis work?
3. Practical applications
4. Sentiment of #ThinkPH Conference
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
#ThinkPH Social Media Sentiment Analysis
1. Presents to
Robin Leonard
CEO, AllFamous Digital
robin_allfamous
robinleonard1
SENTIMENT ANALYSIS
Click here to see the agenda and conference details
5. Emotions are core to purchase decisions
vs.
http://www.today.mccombs.utexas.edu/2010/04/do-you-make-buying-decisions-based-on-logic-
or-emotion-a-tale-of-two-chickens
21. Example 6: Intent to Buy
fact brand subject
intent
brand brand
question
22. The elusive hunt for binary
• For vs. Against
• Like vs. Dislike
• Good vs. Bad
• Ecstatic vs. Happy
• Excited vs. Amused
• ROFL vs. LOL
• Depressed vs. Unhappy
• Sad vs. Destitute
• Frustrated vs. Angry
23. Challenges of Automated Sentiment Analysis
§ People express opinions in
complex ways
§ Cultural ideosyncracies
(e.g. differences in sarcasm,
irony etc)
§ The wider you throw your net
and the more complex the
language, the less accurate
the system will be.
30. Use Case 6: Competitive Intelligence
Get real-time
insights on your
competitors
- Sun Tzu
“Know your enemy and know
yourself and you can fight a
hundred battles without disaster”
31. What is the Sentiment of #ThinkPH?
There were 4,627 mentions of #ThinkPH on 23 August 2013
32. What did people say about the #ThinkPH?
(on a side note)
Mentions of #thinkPH Mentions of Robin Leonard + #thinkPH