slides to accompany social media 4 success presentation. Presentation was an intro to social media including best practices, social media policies, usage, etc. by robin fay, georgiawebgurl@gmail.com

1. Social
Media
4
Success
SLIDES AT SLIDESHARE.NET/ROBINFAY

2. Social Media 4 Success
We’ll cover:
Social media
 What it is
 Why it is
important
 Best practices
 Privacy in a
social world
 Tools to
streamline your time
Robin Fay, robinfay.net

3. Social Media 4 Success
What is social media?
Social media (also social networking) is a term
used to describes websites where users connect
and share with each other.
Users generally create an account through which
they communicate with a network, sharing photos,
video, stories, documents and links to other
websites.
Gaming and commerce (such as groupon) are
increasingly becoming part of the social media
landscape.
Robin Fay,
robinfay.net

4. What is social media?
Although Facebook and Twitter are 2 of the biggest
social media websites in the U.S., there are many
social media websites. Some are more niche
oriented (Flickr for images; Youtube for video;
MyArtPlot for artists).
Content may be personal, professional or a
combination depending on the site and also
how the user chooses to use the site.
If you are doing social media on behalf of
your company, organization, or institutions
you should be aware of any existing social
media policies or IT usage policies.
Robin Fay, robinfay.net

5. a visual…
Robin Fay,
robinfay.net

6. Social Media 4 Success
A few stats…
 Two-thirds of online adults (66%) use social media
platforms such as Facebook, Twitter, MySpace or
LinkedIn.
 Among internet users, social networking sites are most
popular with women, young adults under age 30, and
parents. Young adult women ages 18-29 are the power
users of social networking; fully 89% of those who are
online use the sites overall and 69% do so on an average
day.
 But….
Robin Fay, robinfay.net

7. Social Media 4 Success
 Most notably is the rise in age of
Facebook users:
 It’s no secret that Facebook, which
started as a networking playground
for college kids, is graying, and that
the percentage of active members
who are over 25 years old and out
of school has risen to some 40
percent of the overall population of
about 45 million. (New York Times)
 And the average age has risen to
38. (Pew Institute)
Robin Fay,

8. Social Media 4 Success
So, why is this important?
 Our colleagues, friends, employers,
employees, patrons, customers (if a
business) and families are likely using
social media.
 Social media can be a way to develop a
professional presence without learning
how to code a website.
 A communication tool with few barriers.
 Some have said social media will be the
next digital divide – you are either there
or you are not. It’s not about being hip or
“with-it”, it’s about having the necessary
skills for this information age.
We will look at the Big 3: Twitter, LinkedIn, Facebook and the new player
Google+

9. Social Media 4 Success
Twitter
 Either private or public
 Posts limited to 142 characters
 Can create reading lists
 Ability to private (direct) message (DM)
 Can participate in trending topics and learn about
realtime news
 Conversations are harder to follow unless using a 3rd
application (seesmic, tweetdeck)
 People will often follow you on twitter who would not
facebook or email you
 Twitter can be used to pull into facebook, blogs or
other resources
Robin Fay,
robinfay.net

10. Social Media 4 Success
Twitter
 is good for finding communities and
professional networking
 following trending topics and
realtime news
 PR
 Sharing information
 Following or participating in
conferences and workshops
 Getting answers to questions
 Can be customized and is
searchable
 Potential for “viral”
Robin Fay,
robinfay.net

11. Social Media 4 Success
Twitter is not good for
 refined privacy settings
 long posts or conversations
 archiving (although Library of
Congress has archived some tweets)
 sometimes can feel like shouting into
the wind or walking into the middle of a
conversation
 can be used professionally or
personally but need separate accounts
to truly separate identities (can use
software like seesmic to manage)
Robin Fay,
robinfay.net

12. Social Media 4 Success
Let’s look at twitter
Robin Fay,
robinfay.net

13. Social Media 4 Success
LinkedIn
 More of a resume/CV site but expanding
 You control how much info is displayed
 Can pull in feeds, subscribe to list
 Email contacts/network
 Import/suggest from email or networks

14. Social Media 4 Success
LinkedIn is good for
 Professional networking/ professional work
 Finding colleagues and professional peers
 Finding or starting professional discussion groups
 Job recruitment/consulting work
 Building a professional presence
 Job seekers, mentors/mentees, etc.
Robin Fay,
robinfay.net

15. Social Media 4 Success
Robin Fay,
robinfay.net

16. Social Media 4 Success
LinkedIn is not good for
 Blogging
 More personal interactions
 Truly focused on professional activity and presence
 Standard interface; little customization or
personalization
 PR – really not designed for PR
 Image sharing or sharing across other social media
sites – although it has some features, limited
Robin Fay,
robinfay.net

17. Social Media 4 Success
Facebook
 Mix of personal and professional
depending on user
 Somewhat complicated privacy settings
but some parts (interests, etc.) are
public info
 Can have a public account which users
can subscribe to
 Standard interface; little customization
 Very hard to find older information
 Pages may be a better way to connect
professionally
Robin Fay,
robinfay.net

18. Social Media 4 Success
 Every Facebook item is tied to an account. An admin is
the user who sets up a particular type.
Facebook types:
Pages are profiles for businesses, entities, institutions,
artists and more – content (discussion, images, video,
posts) can either be from the organization or group, or a
mix. Pages support a stronger design, a categorical
listing of pages, ability to link to similar pages, statistics,
and more.
 Browse pages at http://www.facebook.com/pages/
Robin Fay,
robinfay.net

20. Social Media 4 Success
Facebook Pages features
 subscribable!
 provide tools such as widgets to use on your
website
 are publicly indexed on the web
 can be shared with others outside of Facebook
 can be designed using Iframes and widgets to
provide a more customized interface
 help establish identity and brand
 can be a centralized presence
 more control in terms of users
 statistics

21. Social Media 4 Success
Facebook types:
 Events are a single event (for now); private (invitation
only) or public (shared with others). Depending on how
the admin sets up the event, attendees can share images
or video.
 Groups are generally discussion oriented (think forums,
messageboards), often organized around a cause or
topic. Groups can be private or public. Group members
create the content which is presented as a threaded list.
Groups can include images and video.

22. Social Media 4 Success

23. Social Media 4 Success
A few uses of facebook
PR (Groups, Fan pages)
Share links
 Blog
Discussion groups
Email / IM
Read blogs /get news
Network /recruit/ headhunt
Play games
Learn
Genealogy
Organize events
Create a digital identity
Share photos/video (image gallery)

24. Social Media 4 Success
A few Facebook pointers:
 Ifyou are doing outreach or using social media for
your own work (or networking) use lists to
determine who can see what (photos, video, posts,
& more).
 And perhaps, more importantly, if you are doing
social media on behalf of your institution using a
Page is a good idea, vs. your own personal
account.
 Control what you need to (commenting, etc.) but
remember, social media is about community and
dialogue.

25. Social Media 4 Success
Google+ (June 2011 launch)
Incorporated into Google
Uses circles to control user groups – can be as
granular as you want
Posts similar to twitter or facebook; images through
picasa web albums
 Still new – lots of changes on the way
 Started out as invitation only; very tech heavy
 Pages for businesses in previous few months, but
not originally supported

26. Social Media 4 Success
Google+
Not many tools to help with posting, but some
addons for Chrome
It is growing, but future is somewhat
uncertain, given how new it is

27. Social Media 4 Success

28. Social Media 4 Success
Best practices:
 Read the TOS and Privacy statements. Yes, they
are boring and confusing….and they sometimes
change. (pinterest just did)
 Always doublecheck preferences or options in
any social media site especially privacy.
 Think about the information you give away. Use a
“throwaway” email address if possible.
 Don’t make your private life public (unless that is
your goal). Be aware of social networking
etiquette.
 ..and always be aware of your institution’s or
organization’s computer usage policies or social
media policies.

29. Social Media 4 Success
Tips for professional networking
Develop your community:
Search for colleagues you already know and respect.
Search their friend/follow lists to see who they follow.
If using twitter, watch the #FF or #followfriday
If using a service with groups (such as linkedIN) join
groups that fit your professional development needs.
Always include a personal message when sending a
friend/follow/network request.
Discuss, communicate & participate.
Use tools to help manage your time.

30. Social Media 4 Success
A tiny bit about privacy:
Google yourself. Regularly. Use
google.com/alerts/ to notify you of new content
about yourself.
Create your own digital identity using social
media and other tools.
Always check privacy settings. Default is often
public.
Robin Fay, robinfay.net

31. Social Media 4 Success
Speaking of tools
Focus on automation
Automatically send blog posts directly to a
twitter account> twitterfeed.com
Selectively send twitter to post as facebook
status: selectivetweets app in fb ; then add #fb to
the end of a tweet
Automatically send blog posts to facebook>
Use networkedblogs app in facebook (need to
setup account at networkedblogs, too)
Robin Fay, robinfay.net

32. Social Media 4 Success
Speaking of tools
Focus on batch processing
Batch work:
Schedule tweets ahead of time
(futuretweets.com, hashable.com, or
bufferapp.com, seesmic – manage multipe
accounts,too!)
Schedule blog posts – use the post date to
schedule posts ahead of time
Use picasa or flickr to batch process images
Robin Fay, robinfay.net

33. Social Media 4 Success
Be a social media Robin Fay, robinfay.net