My 2012 Digital (technological) Trends.

1. 2012 social media trends
by robin low

2. Tablets and Smartphones.
• With the popularity of Android and iOS
devices, there will be a higher demand for
Tablets and Smartphones.
• This means new ways that people consume
information, news and communication – On
the go!
• Apps will dominate
software sales.

3. Gamification Unleashed
• With the success of Zynga and other
companies that incorporate social
gaming, (like Foursquare), more companies
will look into this phenomena.
• Gamification is social and big brands are
surely going to cash in this
closed-badged system.

4. Mobile Wallet
• With widespread adoption of smartphones
and tablets, the mobile wallet can become a
reality.
• Beside using your mobile devices to
pay, Square up allows you to receive credit
card payments anywhere with your
iPhone, iPad or Android phone!

5. Social/Digital Exhaustion
• With 1 Billion of users on Facebook in 2012, Twitter
and Google+ is growing as well. Some people may
have shared too much or have bad experiences
which may reduce their time spent online.
• In general, more and more people seem to be
reevaluating their social and digital existence. Even
the SOPA battle is revealing some unforeseen
schisms. The Stop Online Piracy Act is a bad idea, not
because piracy is good, but because of the plan for
enforcement is wrong and dangerous.

6. Augmented Reality
• Have you seen them in museums, games yet?
• It’s now in games, location apps, business
cards and coffee shops and could start
showing up in cars and even eyeglasses.
• It will be AWESOME!

7. Online Video Invasion
• With Hulu, YouTube, AppleTV, Amazon
Prime, Netflix, GoogleTV… You can get what
you want to watch online.
• In 2012, I expect them to be on your bluray
player, PS3 and other gaming consoles and the
online videos will invade your living room!

8. Cloud Based Voice Control
• With Siri and the Genius button on mobile
phones, it allows you to do voice control on
your mobile devices. It will get more prevalent
as well.
• Hands free will soon be even more “hands
free” now.

9. Social and Local Marketing
• With better algorithms, mobile marketing will
be more local and personalized than ever
before.
• The future of mobile marketing will be using
your GPS enabled devices to know where you
are and sell you what you need.

10. Seamless Sharing
• Twitter , Facebook, Google+ and other social
networks allow you to share your articles that
you read and games that you play.
• Top webpages have already allowed sharing
and social activities like “like”

11. Real Time mindsets
• Companies and organizations will embrace
Real Time mindsets.
• Engaging the public and be part of the
conversation is very important for influencing
people or prevent crisis from happening.
• Many companies have benefitted from
crowdsourcing ideas and research and
development to get people what they like and
want before making it .

12. Join in the Conversation at
http://www.facebook.com/socialhub
and
http://blog.newsocialmediabrand.com