Social Media for Education Advancement.

1. By : Robin Low SOCIAL MEDIA for education advancement

3. A radical change has occurred in the World of advertising and marketing “ ”

4. Audience are not listening anymore Interruptive marketing has seen it’s day Source: http://www.=.com/upload/wysiwyg/M1805/IIR_M1805_Seaton.pdf

5. The Audience is creating Source: http://www.iirusa.com/upload/wysiwyg/M1805/ IIR_M1805_Seaton.pdf

6. The Audience is selecting Time Shift technology Source: http://www.iirusa.com/upload/wysiwyg/M1805/ IIR_M1805_Seaton.pdf

7. The Audience is changing Source: http://www.iirusa.com/upload/wysiwyg/M1805/ IIR_M1805_Seaton.pdf

8. media Landscape Internet Advertising Bureau, 2004

9. product Proliferation While mergers, both horizontal and vertical, the landscape of the industry in the world have been changing. Various organizations market many variations of the same products . The number of brands of everything is ever increasing and house brands are common in chain stores, resulting in consumers having more options. Source: Strike up the Brands. McKinsey & Company, December 2003 Source: Darwin Day Conference, Google

12. social media is … http://www.flickr.com/photos/noxdineen a CONVERSATION…

13. That is powered by… BASED ON A PRESENTATION BY LEE WHITE Remixed from introtosocilamedia by AnneFIOPartners

14. “ Your alumnus are the message” -Marshall McLuhan The “medium-is-the-message” guy

15. People have now had a taste of two way conversations around your brand. They won’t wait for you to talk about you. They don’t want to listen to this… http://www.flickr.com/photos/nationaalarchief

21. Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it is finally done there is surprise it’s not better” -- Avinash Kaushik, Analytics evangelist, Google

22. Engagement is all about making it relevant to the audience. “ ” James Speros, Chief marketing officer, Ernst & Young

24. Attention Engagement The new paradigm

27. more numbers

29. Facebook usage statistics by country - Dec 31st 2009 34.10% 80.70% 3,066,180 Sweden 20 99.30% 367.50% 3,975,640 Malaysia 19 38.40% 164.20% 4,952,340 Venezuela 18 66.80% 403.80% 5,397,480 India 17 701% 4763% 5,490,300 Taiwan 16 84.90% 361.90% 5,799,520 Germany 15 20.20% 39.90% 5,808,020 Chile 14 78.50% 351.50% 6,505,040 Mexico 13 25.80% 99.40% 7,243,520 Colombia 12 50.60% 227.50% 7,387,120 Argentina 11 25.70% 75.80% 7,611,920 Australia 10 33.40% 196.70% 7,701,200 Spain 9 208.40% 2046.80% 8,387,560 Philippines 8 30% 137.60% 13,272,760 Italy 7 19% 31% 14,228,460 Canada 6 32.60% 117% 14,290,700 France 5 126% 1536.70% 14,681,580 Indonesia 4 36.80% 113.60% 16,943,780 Turkey 3 20.90% 51.50% 22,625,300 UK 2 46.00% 140.80% 101,303,240 USA 1 6 month growth % 12 month growth % Number of Facebook users Country Rank

31. 1 in 4 Facebook Users Come From Asia or the Middle East

32. Graphics by @G_obieta

34. internet penetration

35. internet users

43. what has changed? BROADCAST Brand in control One way / Delivering a message Repeating the message Focused on the brand Educating Organization Creates Content SOCIAL MEDIA Audience in control Two way / Being a part of a conversation Adapting the message/ beta Focused on the audience / Adding value Influencing, involving User created content / Co-creatio n Source: Slide 10 from "What's Next In Media?" by Neil Perkin

44. let’s consider what is happening to email How many email address have you had? How many do you currently have? (most people answer 3 or more) Why do you have multiple, how is each used? If your organization asked you for your email address, which one would you give them? Content used to “go viral” through email. Generally, people don’t use the channel that way any more.

46. understand social media

47. 4 pillars of SOCIAL MEDIA Tips to grow your influence

48. Create Networks Blogs Articles Groups Forums Pages Twitter eHow YouTube Podcast Existing Networks Join Forums Join Groups Wikipedia Twitter Comment on blogs Build Relationships Reply to forums Post value Twitter Follow Twitter reply RT Start Events Measure Success # of reply # of RT # of clicks on links Track influence Sales ROI from links Benchmark with competitors

49. know what you want to accomplish Develop a social media marketing plan for a specific goal or purpose. This will help you pick which site to use and how to measure success.

50. decide on purpose of social media and organization’s position Social media is not just to get donations, decide on what your organization would want to use it for. Your social media presence is more for online branding, educating your customers and engaging the public.

51. decide on which platform to use There are many different social media platforms to use, which one fits your company best? Find where your niche and audience are located and which platforms they are on and engage them there. Tip: Engage in 3 – 4 platforms. Cross marketing between the platforms creates multiple touch points.

53. university & alumni Blogs

54. decide on how your social media will be managed Who will be in charge of the Twitter account and Facebook Pages? Find out the rules needed for management to be comfortable. Find different roles for people with different comfort levels and skill sets.

55. develop social media policies Decide on what can be said and what can’t be said and integrate it into your HR policies. Set up staff training around your social media policy to create awareness amongst all staff.

58. be consistent Consistency is key. Devote a few hours a week to monitor your social media progress. Consistently be part of a community, not there only to market products. Participate in conversations and do not leave conversations you started.

66. who’s got time? www.lolnptech.blogspot.com

74. In social media, you might be the topic of conversation without being the center of it You will have to give up some control in order to gain more influence and followers. Giving up control is OK. BROADCAST MEDIA SOCIAL MEDIA

92. 10 Ways Universities Are Engaging Alumni Using Social Media http://mashable.com/2009/07/23/alumni-social-media/

101. Twitter: robin_low Blog: http://blog.newsocialmedia.com/ Facebook: http://www.facebook.com/socialhub jump on the social media bandwagon now!