SlideShare una empresa de Scribd logo
1 de 13
Consumer Buying Behavior Cont.
Types of Buying Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Extended Problem Solving ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Limited Problem Solving In this process consumers spend a moderate amount of time and effort analyzing alternatives, but also rely on their prior experience with the product or service
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Habitual Decision Making ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Factors Influencing the Buying Process
How Family Influences the Buying Decision ,[object Object],[object Object],[object Object],[object Object]
Reference Groups ,[object Object],[object Object],[object Object],[object Object],[object Object]
Culture ,[object Object],[object Object],[object Object],[object Object]

Más contenido relacionado

La actualidad más candente

4 types of consumer buying behavior
4 types of consumer buying behavior4 types of consumer buying behavior
4 types of consumer buying behaviorvish0110
 
Consumer&business buying behavior
Consumer&business buying  behaviorConsumer&business buying  behavior
Consumer&business buying behaviorManish Parihar
 
3. Consumer And Business Buyer Behavior1
3. Consumer And Business Buyer Behavior13. Consumer And Business Buyer Behavior1
3. Consumer And Business Buyer Behavior1Nitin Shukla
 
Slides2 Consumer Behaviour
Slides2 Consumer BehaviourSlides2 Consumer Behaviour
Slides2 Consumer Behaviourajithsrc
 
Ch7 consumer market and buying behavior.
Ch7 consumer market and buying behavior.Ch7 consumer market and buying behavior.
Ch7 consumer market and buying behavior.hashimbaba2004
 
Chapter 3: The Buying Behavior of Organizational Markets
Chapter 3: The Buying Behavior of Organizational MarketsChapter 3: The Buying Behavior of Organizational Markets
Chapter 3: The Buying Behavior of Organizational MarketsStephanie Arogante
 
Consumer decision making process
Consumer decision making processConsumer decision making process
Consumer decision making processSaniaSyeda1
 
Problem Solving Presentation Ppt
Problem Solving Presentation PptProblem Solving Presentation Ppt
Problem Solving Presentation Pptcutehalle
 
Post purchase consumer behaviour
Post purchase consumer behaviourPost purchase consumer behaviour
Post purchase consumer behaviourAkhil Dubey
 
Customer Buying Behaviour- Retail
Customer Buying Behaviour- RetailCustomer Buying Behaviour- Retail
Customer Buying Behaviour- RetailMD SALMAN ANJUM
 
Consumer behavior-Decision Making
Consumer behavior-Decision MakingConsumer behavior-Decision Making
Consumer behavior-Decision MakingNgN Menakan
 
Consumer Behavior
Consumer BehaviorConsumer Behavior
Consumer Behaviorlotfee
 
Consumer decision making process
Consumer decision making process Consumer decision making process
Consumer decision making process KHALIL AHMAD
 

La actualidad más candente (18)

4 types of consumer buying behavior
4 types of consumer buying behavior4 types of consumer buying behavior
4 types of consumer buying behavior
 
Consumer&business buying behavior
Consumer&business buying  behaviorConsumer&business buying  behavior
Consumer&business buying behavior
 
3. Consumer And Business Buyer Behavior1
3. Consumer And Business Buyer Behavior13. Consumer And Business Buyer Behavior1
3. Consumer And Business Buyer Behavior1
 
Slides2 Consumer Behaviour
Slides2 Consumer BehaviourSlides2 Consumer Behaviour
Slides2 Consumer Behaviour
 
Ch7 consumer market and buying behavior.
Ch7 consumer market and buying behavior.Ch7 consumer market and buying behavior.
Ch7 consumer market and buying behavior.
 
Chapter 3: The Buying Behavior of Organizational Markets
Chapter 3: The Buying Behavior of Organizational MarketsChapter 3: The Buying Behavior of Organizational Markets
Chapter 3: The Buying Behavior of Organizational Markets
 
Consumer decision making process
Consumer decision making processConsumer decision making process
Consumer decision making process
 
Problem Solving Presentation Ppt
Problem Solving Presentation PptProblem Solving Presentation Ppt
Problem Solving Presentation Ppt
 
Consumer decision process
Consumer decision processConsumer decision process
Consumer decision process
 
low effort judgement
low effort judgementlow effort judgement
low effort judgement
 
Introduction to Buyer Behaviour
Introduction to Buyer BehaviourIntroduction to Buyer Behaviour
Introduction to Buyer Behaviour
 
Post purchase consumer behaviour
Post purchase consumer behaviourPost purchase consumer behaviour
Post purchase consumer behaviour
 
Customer Buying Behaviour- Retail
Customer Buying Behaviour- RetailCustomer Buying Behaviour- Retail
Customer Buying Behaviour- Retail
 
Consumer behavior-Decision Making
Consumer behavior-Decision MakingConsumer behavior-Decision Making
Consumer behavior-Decision Making
 
Buying roles
Buying rolesBuying roles
Buying roles
 
Consumer buying decision process
Consumer buying decision processConsumer buying decision process
Consumer buying decision process
 
Consumer Behavior
Consumer BehaviorConsumer Behavior
Consumer Behavior
 
Consumer decision making process
Consumer decision making process Consumer decision making process
Consumer decision making process
 

Similar a Consumer Buying Behavior 2

Consumer Buying Behavior 2
Consumer Buying Behavior 2Consumer Buying Behavior 2
Consumer Buying Behavior 2robinrenstrom
 
Managing Pofitable
Managing PofitableManaging Pofitable
Managing Pofitablekktv
 
Marketing_Module_6.pptx
Marketing_Module_6.pptxMarketing_Module_6.pptx
Marketing_Module_6.pptxMahmoudSawaby1
 
20220307044228CONSUMER BEHAVIOR.pdf
20220307044228CONSUMER BEHAVIOR.pdf20220307044228CONSUMER BEHAVIOR.pdf
20220307044228CONSUMER BEHAVIOR.pdfharshitgarg753226
 
MARKETING SEGMENTATION AND BUYER BEHAVIOR MODEL.pptx
MARKETING SEGMENTATION AND BUYER BEHAVIOR MODEL.pptxMARKETING SEGMENTATION AND BUYER BEHAVIOR MODEL.pptx
MARKETING SEGMENTATION AND BUYER BEHAVIOR MODEL.pptxSanthoshJ50
 
Customer Loyalty
Customer LoyaltyCustomer Loyalty
Customer LoyaltyRaja Adapa
 
consumer-behaviour-module-one.ppt two three
consumer-behaviour-module-one.ppt two threeconsumer-behaviour-module-one.ppt two three
consumer-behaviour-module-one.ppt two threemahijogin
 
Consumer buying behaviour new
Consumer buying behaviour newConsumer buying behaviour new
Consumer buying behaviour newOchom
 
qasim_297_3039_1_PoM Session 04.pptx
qasim_297_3039_1_PoM Session 04.pptxqasim_297_3039_1_PoM Session 04.pptx
qasim_297_3039_1_PoM Session 04.pptxshahzadmithani845
 
Manipulation of consumers
Manipulation of consumersManipulation of consumers
Manipulation of consumersTanishaNarula3
 
Chp 7 online customer behavior
Chp 7 online customer behaviorChp 7 online customer behavior
Chp 7 online customer behaviorcheqala5626
 
Buying motives and buying process
Buying motives and buying processBuying motives and buying process
Buying motives and buying processDr Pooja
 

Similar a Consumer Buying Behavior 2 (20)

Consumer Buying Behavior 2
Consumer Buying Behavior 2Consumer Buying Behavior 2
Consumer Buying Behavior 2
 
Managing Pofitable
Managing PofitableManaging Pofitable
Managing Pofitable
 
Consumer behaviour unit 2
Consumer behaviour unit 2Consumer behaviour unit 2
Consumer behaviour unit 2
 
Consumer behaviour unit 1
Consumer behaviour unit 1Consumer behaviour unit 1
Consumer behaviour unit 1
 
Consumer behavior
Consumer behaviorConsumer behavior
Consumer behavior
 
MARKETING-CH4
MARKETING-CH4MARKETING-CH4
MARKETING-CH4
 
Marketing_Module_6.pptx
Marketing_Module_6.pptxMarketing_Module_6.pptx
Marketing_Module_6.pptx
 
4. consumer behaviour
4. consumer behaviour4. consumer behaviour
4. consumer behaviour
 
20220307044228CONSUMER BEHAVIOR.pdf
20220307044228CONSUMER BEHAVIOR.pdf20220307044228CONSUMER BEHAVIOR.pdf
20220307044228CONSUMER BEHAVIOR.pdf
 
MARKETING SEGMENTATION AND BUYER BEHAVIOR MODEL.pptx
MARKETING SEGMENTATION AND BUYER BEHAVIOR MODEL.pptxMARKETING SEGMENTATION AND BUYER BEHAVIOR MODEL.pptx
MARKETING SEGMENTATION AND BUYER BEHAVIOR MODEL.pptx
 
Customer Loyalty
Customer LoyaltyCustomer Loyalty
Customer Loyalty
 
4_motiv,emot, values_fall09.ppt
4_motiv,emot, values_fall09.ppt4_motiv,emot, values_fall09.ppt
4_motiv,emot, values_fall09.ppt
 
consumer-behaviour-module-one.ppt two three
consumer-behaviour-module-one.ppt two threeconsumer-behaviour-module-one.ppt two three
consumer-behaviour-module-one.ppt two three
 
Consumer buying behaviour new
Consumer buying behaviour newConsumer buying behaviour new
Consumer buying behaviour new
 
qasim_297_3039_1_PoM Session 04.pptx
qasim_297_3039_1_PoM Session 04.pptxqasim_297_3039_1_PoM Session 04.pptx
qasim_297_3039_1_PoM Session 04.pptx
 
Manipulation of consumers
Manipulation of consumersManipulation of consumers
Manipulation of consumers
 
Chp 7 online customer behavior
Chp 7 online customer behaviorChp 7 online customer behavior
Chp 7 online customer behavior
 
Buying motives and buying process
Buying motives and buying processBuying motives and buying process
Buying motives and buying process
 
Consumer Behavior
Consumer BehaviorConsumer Behavior
Consumer Behavior
 
Consumer Behaviour- Sem Shaikh
Consumer Behaviour- Sem ShaikhConsumer Behaviour- Sem Shaikh
Consumer Behaviour- Sem Shaikh
 

Último

Third Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxThird Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxAmita Gupta
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...Nguyen Thanh Tu Collection
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.christianmathematics
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfNirmal Dwivedi
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...pradhanghanshyam7136
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptxMaritesTamaniVerdade
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibitjbellavia9
 
Dyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxDyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxcallscotland1987
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseAnaAcapella
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxnegromaestrong
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxVishalSingh1417
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxAreebaZafar22
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17Celine George
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxVishalSingh1417
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxRamakrishna Reddy Bijjam
 

Último (20)

Third Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxThird Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptx
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
Asian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptxAsian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptx
 
Dyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxDyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptx
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 

Consumer Buying Behavior 2