This document discusses how businesses can use podcasting to improve communications. It provides examples of how a small business owner named Jill created a podcast to promote her nappy service and how her potential customer Jane discovers and listens to the podcast. The document outlines the basic process for creating a podcast, required equipment, hosting services available, and how both small and large businesses have adopted podcasting for various purposes like marketing, advertising, training and communicating with customers.

1. Rob Marchant presents…. Here is a title that is in a box First presented: 2007 At: eBusiness Club Podcasting – Business at The Speed of Sound - A Briefing

2. Podcasting “ Business at the Speed of Sound” Dr Rob Marchant

4. Business communications are changing from this…. Investors Customers Prospects Press/Analysts Partners Employees Potential Employees Influencers MESSAGES Competitors

5. … to this… Through Web 2.0: Social Networks, Podcasts , Blogs, Wikis etc. Investors Customers Prospects Press/Analysts Partners Employees Potential Employees Influencers MESSAGES Competitors

8. Here’s how it works….

10. Jill’s using some special software off the internet to help with the podcasts… Audacity – free software for recording and editing the podcast, adding music and effects. http://audacity.sourceforge.net

11. … and Libsyn* Which hosts Jane’s podcasts, adds the RSS stuff and makes sure people can find the podcasts when they search the internet or look in iTunes. *Other services are available

13. How does Jane get the podcasts?.... iTunes: www.apple.com/itunes

17. Four key stages of business podcasting…

23. Who’s business podcasting? Everyone from new start-ups to major multinationals and pretty much everything in between.

24. www.wigglywigglers.com

25. Horizon Scanning What’s the future for business podcasting?

26. November, 9 2007

27. Walletex

28. www.pluggd.com HearHere Technology

29. www.snapkast.com

30. Find out more… www.podcastusermagazine.com http;//audacity.sourceforge.net Look out for more events from Business Link & eBusiness Club: www.businesslinkeastmidlands.co.uk www.ebusinessclub.biz

31. Take home message… If you’re in business, you should be podcasting

32. Funded By… www.eBusinessclub.biz

33. Here is a title that is in a box For more information …. visit my blog: www.robmarchant.typepad.com my website: www.cinnamontraining.com or email: [email_address]