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Rob Marchant presents…. Here is a title that is  in a box Web 2.0: Making Sense of the Social Web & Its Use in Business First presented: Dec 2008 At: The eBusiness Programme
Web  2.0 Making sense of the social web & its use in business Breakfast Briefing Presented by  Dr Rob Marchant
 
Pringles Prints ‘ Connect & Develop’ – P & G’s New Model for Innovation
© 2008, Procter & Gamble
Your businesses can use Web 2.0 to develop your own networks
Create an “ecosystem” around your business … .and give your fans the tools and power to speak up
What is Web 2.0? ,[object Object],[object Object],[object Object]
Typical Web 2.0 Sites ,[object Object],[object Object],[object Object]
Web 2.0 is all about…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social networking  Social media
Web 2.0 allows users to: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],shift of control Institutions & big business Communities  of individuals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Central  production Peer  production Output Web 2.0 for Enterprise
Web 2.0 Search Data Worldwide data UK data Source: Google Trends, October 2008
Benefits of Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 Design  Spotters Guide
Bright cheerful colours…  Rounded corners…
Curvy, playful typefaces….  Free services….
Big text, snappy informal copy… Lots of white space, few stock photos…
The Stars  of  Web  2.0
Type:  Social networking Key features:  Most popular social networking site Users:  6.5 million in UK Launched:  2004 Registration?:  Y Free?:  Y Owned by:  Facebook Inc Also see:  Bebo, MySpace, Windows LiveSpaces www.facebook.com
Type:  (Professional) Social networking Key features:  Business oriented social networking site Users:  > 12million Launched:  2003 Registration?:  Y Free?:  Y Owned by:  Private owners Also see:  ecademy, Facebook www.linkedin.com
Type:  Social networking Key features:  Share user profiles & content. Groups, blogging & many other features Users:  > 100million (6.3m in UK) Launched:  2003 Registration?:  Y Free?:  Y Owned by:  Fox Media Inc Also see:  Bebo, Facebook, Windows LiveSpaces www.myspace.com
Type:  Business social networking Key features:  UK based and biased Users:  190000 registered in UK Launched:  1998 Registration?:  Y Free?:  Y (charges for premium) Owned by:  Ecademy Ltd Also see:  LinkedIn, Facebook www.ecademy.com
Type:  Social networking/travel correlator Key features:  Share travel info – import from Google contacts, Facebook, Flickr & Twitter Users:  unknown Launched:  2007 Registration?:  Y Free?:  Y Owned by:  Dopplr www.dopplr.com
Type:  Video sharing, tagging & searching Key features:  Video sharing (& embedding). 2 nd  largest search engine! Users:  100million video views/day Launched:  2005 Registration?:  optional Free?:  Y Owned by:  Google Also see:  Vimeo (for HD), VideoEgg www.youtube.com
Type:  Image sharing & tagging Key features:  Most popular photo sharing site Users:  unknown millions Launched:  2004 Registration?:  Y – needs Yahoo ID Free?:  Y Owned by:  Yahoo Inc Also see:  Photobucket, Picasa www.flickr.com
Type:  Slide sharing, tagging & searching Key features:  ‘YouTube’ for PowerPoint – also has Facebook apps Users:  unknown Launched:  2005 Registration?:  optional Free?:  Y Owned by:  Slideshare Inc Also see:  YouTube www.slideshare.net
Type:  Social bookmarking & tagging Key features:  Store, share & discover bookmarks Users:  > 5million Launched:  ? Registration?:  Y Free?:  Y Owned by:  Yahoo Also see:  Digg, reddit, Furl www.delicious.com
Type:  Tagging & sharing site Key features:  Network of user generated  lenses –  collates info from other sites eg Flickr, Google maps Users:  unknown Launched:  2005 Registration?:  Y Free?:  Y – ‘lensmasters’ get some revenue Owned by:  Squidoo www.squidoo.com
Type:  Micro-blogging Key features:  Post ‘tweets’ on anything/everything Users:  >3.5million Launched:  2006 Registration?:  Y Free?:  Y Owned by:  Twitter Inc Also see:  Jaiku Pownce, www.twitter.com
Type:  Content/bookmark sharing Key features:  Submit content for sharing Users:  236 million visits/year Launched:  2004 Registration?:  Y Free?:  Y Owned by:  Digg Inc Also see:  Delicious and others www.digg.com
Type:  Wiki creator Key features:  Create basic wikis – quick & easy Users:  0.5million wikis made Launched:  ? Registration?:  Y Free?:  Y – for basic service Owned by:  Private Also see:  Many other wiki creators www.pbwiki.com
Type:  Online virtual 3D world Users:  >15million registered – longest time spend per user Launched:  2006 Registration?:  Y Free?:  Y Owned by:  Linden Research Inc www.secondlife.com
Blogging – Blog Hosters www.blogger.com www.wordpress.org www.typepad.com
Podcasts – iTunes and beyond.. www.itunes.com
Remember – Web 2.0 is all about interaction and connectedness .  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Social Web Browser Flock.com
Sharing & bookmarking… … here from a blog
www.typepad.com/features/blogit.html
Start using Web 2.0 today… ,[object Object],[object Object],[object Object],[object Object]
Steps to Survive & Thrive in a Web 2.0 World ,[object Object],[object Object],[object Object],[object Object]
10 Tips for Social Networking In Business
Today’s customer wants to express him/herself but without you dictating how. Tip #1
Use social media & social networking as a way to  listen  to customers/clients. Tip #2
Treat relationships with customers/clients as long-term conversations. Tip #3
Bring consumers/clients into your inner circle. Tip #4
Find incentives to encourage participation. Tip #5
Learn to view your customers or clients in a different light. Tip #6
When things go wrong, don’t try to cover up. Tip #7
Participate intelligently in the online social community. Tip #8
What do your customers or brand enthusiasts care most about? Tip #9
Leverage your people as online community leaders. Tip #10
The Future: Web 3.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
© 2007, Time Inc. In Web 2.0 the  Real Star  is…
Here is a title that is  in a box For more information …. visit my blog: www.robmarchant.typepad.com my website: www.cinnamontraining.com or email: [email_address]

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Web 2.0: Making Sense of the Social Web and Its Use in Business - by Rob Marchant

  • 1. Rob Marchant presents…. Here is a title that is in a box Web 2.0: Making Sense of the Social Web & Its Use in Business First presented: Dec 2008 At: The eBusiness Programme
  • 2. Web 2.0 Making sense of the social web & its use in business Breakfast Briefing Presented by Dr Rob Marchant
  • 3.  
  • 4. Pringles Prints ‘ Connect & Develop’ – P & G’s New Model for Innovation
  • 5. © 2008, Procter & Gamble
  • 6. Your businesses can use Web 2.0 to develop your own networks
  • 7. Create an “ecosystem” around your business … .and give your fans the tools and power to speak up
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Web 2.0 Search Data Worldwide data UK data Source: Google Trends, October 2008
  • 15.
  • 16. Web 2.0 Design Spotters Guide
  • 17. Bright cheerful colours… Rounded corners…
  • 18. Curvy, playful typefaces…. Free services….
  • 19. Big text, snappy informal copy… Lots of white space, few stock photos…
  • 20. The Stars of Web 2.0
  • 21. Type: Social networking Key features: Most popular social networking site Users: 6.5 million in UK Launched: 2004 Registration?: Y Free?: Y Owned by: Facebook Inc Also see: Bebo, MySpace, Windows LiveSpaces www.facebook.com
  • 22. Type: (Professional) Social networking Key features: Business oriented social networking site Users: > 12million Launched: 2003 Registration?: Y Free?: Y Owned by: Private owners Also see: ecademy, Facebook www.linkedin.com
  • 23. Type: Social networking Key features: Share user profiles & content. Groups, blogging & many other features Users: > 100million (6.3m in UK) Launched: 2003 Registration?: Y Free?: Y Owned by: Fox Media Inc Also see: Bebo, Facebook, Windows LiveSpaces www.myspace.com
  • 24. Type: Business social networking Key features: UK based and biased Users: 190000 registered in UK Launched: 1998 Registration?: Y Free?: Y (charges for premium) Owned by: Ecademy Ltd Also see: LinkedIn, Facebook www.ecademy.com
  • 25. Type: Social networking/travel correlator Key features: Share travel info – import from Google contacts, Facebook, Flickr & Twitter Users: unknown Launched: 2007 Registration?: Y Free?: Y Owned by: Dopplr www.dopplr.com
  • 26. Type: Video sharing, tagging & searching Key features: Video sharing (& embedding). 2 nd largest search engine! Users: 100million video views/day Launched: 2005 Registration?: optional Free?: Y Owned by: Google Also see: Vimeo (for HD), VideoEgg www.youtube.com
  • 27. Type: Image sharing & tagging Key features: Most popular photo sharing site Users: unknown millions Launched: 2004 Registration?: Y – needs Yahoo ID Free?: Y Owned by: Yahoo Inc Also see: Photobucket, Picasa www.flickr.com
  • 28. Type: Slide sharing, tagging & searching Key features: ‘YouTube’ for PowerPoint – also has Facebook apps Users: unknown Launched: 2005 Registration?: optional Free?: Y Owned by: Slideshare Inc Also see: YouTube www.slideshare.net
  • 29. Type: Social bookmarking & tagging Key features: Store, share & discover bookmarks Users: > 5million Launched: ? Registration?: Y Free?: Y Owned by: Yahoo Also see: Digg, reddit, Furl www.delicious.com
  • 30. Type: Tagging & sharing site Key features: Network of user generated lenses – collates info from other sites eg Flickr, Google maps Users: unknown Launched: 2005 Registration?: Y Free?: Y – ‘lensmasters’ get some revenue Owned by: Squidoo www.squidoo.com
  • 31. Type: Micro-blogging Key features: Post ‘tweets’ on anything/everything Users: >3.5million Launched: 2006 Registration?: Y Free?: Y Owned by: Twitter Inc Also see: Jaiku Pownce, www.twitter.com
  • 32. Type: Content/bookmark sharing Key features: Submit content for sharing Users: 236 million visits/year Launched: 2004 Registration?: Y Free?: Y Owned by: Digg Inc Also see: Delicious and others www.digg.com
  • 33. Type: Wiki creator Key features: Create basic wikis – quick & easy Users: 0.5million wikis made Launched: ? Registration?: Y Free?: Y – for basic service Owned by: Private Also see: Many other wiki creators www.pbwiki.com
  • 34. Type: Online virtual 3D world Users: >15million registered – longest time spend per user Launched: 2006 Registration?: Y Free?: Y Owned by: Linden Research Inc www.secondlife.com
  • 35. Blogging – Blog Hosters www.blogger.com www.wordpress.org www.typepad.com
  • 36. Podcasts – iTunes and beyond.. www.itunes.com
  • 37.
  • 38. Sharing & bookmarking… … here from a blog
  • 40.
  • 41.
  • 42. 10 Tips for Social Networking In Business
  • 43. Today’s customer wants to express him/herself but without you dictating how. Tip #1
  • 44. Use social media & social networking as a way to listen to customers/clients. Tip #2
  • 45. Treat relationships with customers/clients as long-term conversations. Tip #3
  • 46. Bring consumers/clients into your inner circle. Tip #4
  • 47. Find incentives to encourage participation. Tip #5
  • 48. Learn to view your customers or clients in a different light. Tip #6
  • 49. When things go wrong, don’t try to cover up. Tip #7
  • 50. Participate intelligently in the online social community. Tip #8
  • 51. What do your customers or brand enthusiasts care most about? Tip #9
  • 52. Leverage your people as online community leaders. Tip #10
  • 53.
  • 54. © 2007, Time Inc. In Web 2.0 the Real Star is…
  • 55. Here is a title that is in a box For more information …. visit my blog: www.robmarchant.typepad.com my website: www.cinnamontraining.com or email: [email_address]