2. What is it?To enable charities to maximise the potential of mobile fundraising and donor interaction via mobile technologies and social media .

3. What is it?

5. The first mass penetration mechanism

6. Tomorrows technology today

7. The phone is always carried

8. The phone is the first always on mass medium

9. Only mobile provides a built in payment channel

10. Mobile makes traditional media interactiveWhy mobile?

11. Why now?

12. Mobile Devices

14. 1998:US online donors gave a mere $300K

15. Americans: Gain more confidence in online transactions

16. 1999: US online donors give over $10 million

17. Skeptics: Search for other technological advances to doubt

18. 2007: US online donors gave $10.44 Billion

20. DEC EAST AFRICA APPEAL RAISED £1,500,000

21. Who can Give?

22. How Much?

23. How does this work? SHORT CODE : 70003 KEYWORD : ORANG1

25. Barrier 2 – High operator charges on text donations

26. Barrier 3 – Lack of Knowledge in the sector of how to use the service.

27. Barrier 4 - Administrative and logistical burden of gift aid on text messages

29. Why Social? How many more will convert via simple, instant donations?

30. Why Video? Video is the most compelling online catalyst to inspire people to act. Retail site visitors who view video stay 2 minutes longer and are 64% more likely to convert than other site visitors Conscore Aug 2010 How many more will convert via simple, instant donations?

31. Charity and Mobile 1) Charity revenues dropping 2) Aging donor profile – access to new supporters

33. Diminishing returns

34. High up front costs

35. Decreasing email open rates

37. SMS marketing

38. Video marketing

39. QR codes

40. Mobile optimised

41. Social Media

42. BlogsNEW MARKETING

43. Building an Integrated Appeal Mobile optimised Mobile fundraising You tube video Facebook page Blogs Analytics Web page QR codes Social media

44. One App to bind them all?

45. create

46. Stage 1. Create. create

47. create

48. Create

49. create

50. pROMOTE

52. PROMOTE QR Codes Banners Short URL

53. Promote Landing Page Mobile App

54. promote Facebook Tab Facebook App

55. promote Widgets Real time TotoMeters

56. Text Blackbaud to 88080 Try yourself

57. learn

58. Learn

59. Integrate

60. integrate

62. Regular Giving Video Social Media Integrated Events Peer to peer events Data Targeted Real time Totometer for events Polls Surveys Quizzes Free inbound text collections Unlimited Sub Keywords So what set’s it apart?

63. Questions?