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What if
the guys from Entourage
had a Fantasy Football League
and you got to be a part of it?
What if you and Trevor from
       accounting got to tell
Adam Corolla and ESPN columnist
  Bill Simmons who to pick up
           in the draft?
What if you got to follow them
  throughout the season?
 Watch games with them?
And what if you got to sabotage
        their trades?
The Ultimate Fantasy Football League
 will make those fantasies a reality.

  In the UFFL, America will be able
to watch as their favorite celebrities
   and athletes draft and maintain
        their fantasy teams.
Every week the show will feature
   pre-produced packages of the
owners getting together at different
  exciting locations to watch their
         teams battle it out.
Camera crews will follow the owners
throughout the week as they prepare for
              the games.

  They will capture the owners as they
  interact with their co-owners online,
research the upcoming week and handle
   the fallout from their decisions and
                  trades.
Throughout the season you get to
    see the real drama. The drama that
      unfolds off the field—the drama
             within the league!

      You get to see all the in-fighting,
the strategizing, and the inevitable apologies
 to significant others as they try to explain
why they're spending so much time on their
               fantasy league.
The best part of UFFL is that America
will not merely watch as spectators.
Every football fan will get the chance
 to help manage one of the 8 UFFL
 teams by becoming a “co-owner”
  of their favorite celebrity's team.
Before the NFL season starts, The UFFL will announce
its owners comprised of 7 celebrities and 1 “Average Joe”
through online and social networking sources,
viral videos, promos, and network cross promotion.
Each owner will have their own team page with
a link to a fantasy football league powered in
cooperation with an existing league such as
Yahoo, CBSSportsline and ESPN.
The UFFL season starts one week before the NFL’s
opening day with a 2 hour draft special complete
with a live audience and ends with the crowning of
the UFFL Champ on Super Bowl Sunday in a season
re-cap and clip show.

Each week of the season the fantasy owners will
play in head-to-head matchups.

At any time from the NFL pre-season to the
Superbowl, viewers can become co-owners and
weigh in on the all of the owners decisions.”
At the end of the NFL’s regular season, the owners
of the top four UFFL teams will then re-draft from
the pool of
NFL players whose teams remain in the playoffs.

The owner whose players score the most points
throughout the playoffs and the Super Bowl will win
the UFFL championship.
This weekly LIVE 30-minute
interactive show will combine the
    competitive tone of Celebrity
Apprentice with the quick pace of
 ESPN’s Around the Horn, plus the
  instant interactivity of the web.
Every week the fantasy owners will
gather live in studio and via Skype to
 recap their fantasy team’s results
that week with video tape packages
     of and by debating, joking,
    strategizing and of course—
 smack-talking to the other owners
             and viewers.
Segment 1
•In the first segment 4 of the 8 owners (2 of the previous week’s matchups)
 will appear live or via Skype on large screens a la “Around the Horn”.
•After a video packaged re-cap of NFL highlights and how they impacted the
 UFFL’s results and current standings, our host will then serve as referee as
 the owners joke, celebrate and lament their team’s performances.

•Each owner will have a 20 second opening statement to justify their
 choices that week.
•The host will then run through specific topics which are listed in a graphic
 down the side of the screen along with a clock.

•Each owner has 60 seconds to weigh in.
 Other owners can jump in after 30 seconds if they want.
Segment 2
•It’s the 2nd group of teams’ turn to discuss the past week.
Segments 3 & 4
•In the final segment(s) all the owners have a minute to propose
 trades to other owners.
•Co-owners and viewers will be encouraged to email, text and twitter
 comments and questions live during the show.
•The host will solicit questions for the owners during the week.
If there are particularly good questions, viewers will have the chance
to ask their question live via Skype.
•Owners can inform their co-owners what they’ll find on their team pages
that coming week such as live blogs, videos, polls and discussions.
•Finally, the show ends with predictions for the week ahead,
 some more smack talk, and finally goodnights.
UFFL Program




  Viewers
Each week co-owners of teams that won that week will be eligible for
sponsor-supplied prizes announced at the end of each show.

• The celebrity champion wins $50,000 for the charity of their choice
  and is crowned the Ultimate Fantasy Football League Champion.

• The first 2000 people who become co-owners of the team that goes on to be crowned
  UFFL Champion will receive a free UFFL Championship T-shirt and winners package.

• 1 lucky co-owner of the UFFL Champion team will win 4 tickets
  to the 2012’s Super Bowl XLVI in Indianapolis.

• AND 2 Lucky Co-owners will win ownership of the UFFL’s 2 “Average Joe” teams in 2011.
Owners and co-owners will be truly
   connected 24/7. Through email,
instant message, Skype, Twitter and
other social networking sites owners
 will provide trade information with
        his or her co-owners.
Each team page will not only serve
as the roster page, but as the home
  for his or her co-owners to find
  owners blogs, videos and team
merchandise created and designed
    by the owners themselves.
The UFFL is not just about football, the UFFL format
   can be duplicated for every sport and season:
    Hockey, Baseball, Basketball, College Sports.

  Live draft specials and live finale specials with
  musical performances, celebrity appearances
   and awards for every new season and sport.

Widgets, Apps, Mobile and On Demand Applications.
International Fantasy Soccer Leagues
       formats for every country.

Partnership with a global online platform
   for International Fantasy Leagues.
An International Fantasy Soccer
League tie-in with the World Cup for
 a multi-national television series

  A multi-national live draft special
     and live finale with musical
performances, celebrity appearances
             and awards.
UFFL DECK

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UFFL DECK

  • 1.
  • 3. the guys from Entourage
  • 4. had a Fantasy Football League
  • 5. and you got to be a part of it?
  • 6.
  • 7. What if you and Trevor from accounting got to tell Adam Corolla and ESPN columnist Bill Simmons who to pick up in the draft?
  • 8. What if you got to follow them throughout the season? Watch games with them? And what if you got to sabotage their trades?
  • 9. The Ultimate Fantasy Football League will make those fantasies a reality. In the UFFL, America will be able to watch as their favorite celebrities and athletes draft and maintain their fantasy teams.
  • 10.
  • 11.
  • 12. Every week the show will feature pre-produced packages of the owners getting together at different exciting locations to watch their teams battle it out.
  • 13. Camera crews will follow the owners throughout the week as they prepare for the games. They will capture the owners as they interact with their co-owners online, research the upcoming week and handle the fallout from their decisions and trades.
  • 14. Throughout the season you get to see the real drama. The drama that unfolds off the field—the drama within the league! You get to see all the in-fighting, the strategizing, and the inevitable apologies to significant others as they try to explain why they're spending so much time on their fantasy league.
  • 15. The best part of UFFL is that America will not merely watch as spectators.
  • 16. Every football fan will get the chance to help manage one of the 8 UFFL teams by becoming a “co-owner” of their favorite celebrity's team.
  • 17. Before the NFL season starts, The UFFL will announce its owners comprised of 7 celebrities and 1 “Average Joe” through online and social networking sources, viral videos, promos, and network cross promotion.
  • 18. Each owner will have their own team page with a link to a fantasy football league powered in cooperation with an existing league such as Yahoo, CBSSportsline and ESPN.
  • 19. The UFFL season starts one week before the NFL’s opening day with a 2 hour draft special complete with a live audience and ends with the crowning of the UFFL Champ on Super Bowl Sunday in a season re-cap and clip show. Each week of the season the fantasy owners will play in head-to-head matchups. At any time from the NFL pre-season to the Superbowl, viewers can become co-owners and weigh in on the all of the owners decisions.”
  • 20. At the end of the NFL’s regular season, the owners of the top four UFFL teams will then re-draft from the pool of NFL players whose teams remain in the playoffs. The owner whose players score the most points throughout the playoffs and the Super Bowl will win the UFFL championship.
  • 21.
  • 22. This weekly LIVE 30-minute interactive show will combine the competitive tone of Celebrity Apprentice with the quick pace of ESPN’s Around the Horn, plus the instant interactivity of the web.
  • 23. Every week the fantasy owners will gather live in studio and via Skype to recap their fantasy team’s results that week with video tape packages of and by debating, joking, strategizing and of course— smack-talking to the other owners and viewers.
  • 24. Segment 1 •In the first segment 4 of the 8 owners (2 of the previous week’s matchups) will appear live or via Skype on large screens a la “Around the Horn”. •After a video packaged re-cap of NFL highlights and how they impacted the UFFL’s results and current standings, our host will then serve as referee as the owners joke, celebrate and lament their team’s performances. •Each owner will have a 20 second opening statement to justify their choices that week. •The host will then run through specific topics which are listed in a graphic down the side of the screen along with a clock. •Each owner has 60 seconds to weigh in. Other owners can jump in after 30 seconds if they want.
  • 25.
  • 26. Segment 2 •It’s the 2nd group of teams’ turn to discuss the past week.
  • 27. Segments 3 & 4 •In the final segment(s) all the owners have a minute to propose trades to other owners. •Co-owners and viewers will be encouraged to email, text and twitter comments and questions live during the show. •The host will solicit questions for the owners during the week. If there are particularly good questions, viewers will have the chance to ask their question live via Skype. •Owners can inform their co-owners what they’ll find on their team pages that coming week such as live blogs, videos, polls and discussions. •Finally, the show ends with predictions for the week ahead, some more smack talk, and finally goodnights.
  • 28. UFFL Program Viewers
  • 29. Each week co-owners of teams that won that week will be eligible for sponsor-supplied prizes announced at the end of each show. • The celebrity champion wins $50,000 for the charity of their choice and is crowned the Ultimate Fantasy Football League Champion. • The first 2000 people who become co-owners of the team that goes on to be crowned UFFL Champion will receive a free UFFL Championship T-shirt and winners package. • 1 lucky co-owner of the UFFL Champion team will win 4 tickets to the 2012’s Super Bowl XLVI in Indianapolis. • AND 2 Lucky Co-owners will win ownership of the UFFL’s 2 “Average Joe” teams in 2011.
  • 30.
  • 31. Owners and co-owners will be truly connected 24/7. Through email, instant message, Skype, Twitter and other social networking sites owners will provide trade information with his or her co-owners.
  • 32. Each team page will not only serve as the roster page, but as the home for his or her co-owners to find owners blogs, videos and team merchandise created and designed by the owners themselves.
  • 33. The UFFL is not just about football, the UFFL format can be duplicated for every sport and season: Hockey, Baseball, Basketball, College Sports. Live draft specials and live finale specials with musical performances, celebrity appearances and awards for every new season and sport. Widgets, Apps, Mobile and On Demand Applications.
  • 34. International Fantasy Soccer Leagues formats for every country. Partnership with a global online platform for International Fantasy Leagues.
  • 35. An International Fantasy Soccer League tie-in with the World Cup for a multi-national television series A multi-national live draft special and live finale with musical performances, celebrity appearances and awards.