Social Media for Chamber Membership Sales
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Is social media worth your time as a Chamber sales representative? How can you enhance your personal brand and the visibility of your organization using tools such as Twitter, Facebook and LinkedIn? Learn what works and what misses the mark when connecting online, and learn how to keep track of your activity and measure your success.
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Social Media for Chamber Membership Sales
- 1. Social Media for Membership Sales Rob RobinsonDirector of Social MediaMcNeely Pigott & Fox Public Relations Chris BillingsleaDigital Media ManagerNashville Area Chamber of Commerce
- 3. Be a student
- 5. Know your audiences
- 6. Choose your tools
- 9. Use a content calendar
- 11. Be a resource and a connector
- 14. Add a bio, location, photo and Web link Keep tweets funny, unusual, insightful Tweet first, then follow Look for common ground Quality, not quantity
- 15. Respond to others’ tweets Notice your replies/mentions Retweet = repeat Blend in occasional business tweets
- 16. Facebook: Most visited site in U.S. Focus on organizational fan pages Friend only people you know Don’t link Twitter to status updates Selective Twitter is acceptable
- 18. Research connections to identify leads
- 19. Reach out by phone or introduction
- 21. After meetings: Follow up
- 22. Look for relevant groups
- 24. Conversations
- 27. From followers
- 28. Be ready for questions
- 30. Goals Attract 500 followers on Twitter Attract 500 fans on Facebook Secure 20 new members through social media contacts Generate 250 visits per month to website Communicate consistently & frequently
- 31. Twitter 1568
- 32. Twitter Per week @nashchamber averages 50 tweets 61 mentions 22 retweets
- 33. Facebook 712
- 34. Facebook Per week Fan Page averages 9 posts 5 interactions 74 page visits
- 35. Other Metrics Identifying prospects who follow us on Twitter More than 100 prospects following us Secured 6 new members More than 10 have expressed interest in joining Tracking event registrations that result from social media posts
- 37. Networking
- 39. Personal tweets
- 42. Business tweets
- 43. Rob RobinsonDirector of Social MediaMcNeely Pigott & Fox Public Relationswww.mpf.com@mpfpr and @thinktrainChris BillingsleaDigital Media ManagerNashville Area Chamber of Commercewww.nashvillechamber.com@nashchamber and @digitalchrisb