1. Ung og Engasjert
or
Standpunkt?
or
Horisont?
3%

2. About the project:
A digital publication
A magazine about what’s going
on in the world today
A gamified experience (I’ll get back to this)
for 15 year olds
6%

3. It’s about youth
It’s about politics
It’s about news
It’s about society
It’s about discussions
It’s about learning
It’s about giving a damn
9%

4. Who is the sender?
12%

5. NRK
A public service
A responsible service
No political ties
No commercial ties
No ads
Obliged to communicate with youth
15%

6. Research questions
How can visual communications contribute to in-
form, inspire and enable an active discourse be-
tween young people about whats going on in the
world today?
also
How can I engage and motive youth to want to learn more
about whats going on in the world today and why it’s happen-
ing?
How can i communicate visually with youth in a serious, enter-
taining and believable way?
How can i then enable the youth to establish a good dialogue
about their own interests?
18%

7. Context
Article
XX
? 21%

8. Understanding
Article Context
oO
24%

9. Theme
& Gamification
content
Editorial
design
Social
iPad
media
27%

10. Theme & Content
It’s not a newspaper
It’s not wikipedia
The goal is to enable the reader to get
a solid understanding of the themes
at hand
30%

11. Theme based?
Timing
Relevant discussions
33%

12. Context Theme
Context
Article le
Artic
Article
Context Article
36%

13. Freedom Capitalism The
middle east Democracy
Energy Oil Emerging na-
tions Resource scarcity
Imprisonment Class So-
cial mediaWarVoyeurism
New medicine Islam Food

14. Bahrain
Tunisia
Jordan
2011 Egyptian Revolution
Yemen Libya
42%

15. Bahrain
Tunisia
Ahmed Shafik Omar Suleiman Jordan
2011 Egyptian Revolution
Mohammed ElBaradei
Mohammed Hosni Mubarak
Yemen Mohamed Bouazizi Libya
Gadhafi
45%

16. Bahrain
Tunisia
Ahmed Shafik Omar Suleiman Jordan
2011 Egyptian Revolution
Mohammed ElBaradei
Mohammed Hosni Mubarak
Yemen Mohamed Bouazizi Libya
Al Qaeda
Google United Nations
The Green Movement
Al Jazeera
Wikileaks
Petroleum
Social Media Italy
Facebook Italo - Turkish War
Twitter
48%

17. Key concepts of
gamification
Fun is the future
People love to play
People like winning
Status, success and sociablility are key drivers
Everything can be made more fun
51%

18. It’s not about making a game
— it’s about game mechanics
a game mechanic is any technique
implemented in order to create play
54%

19. Examples:
Achievements
Levels
Leader boards
Visualizing progress
Virtual Currency
Giving points
Competition
57%

23. Social media
Engagement = discussion = more engagement
Social interactions make the experience
meaningful
Discussion is a tool for developing ideas
People can help each other understand
Disagreement is natural and valuable
69%

24. Understanding
Questions
Understanding
oO oo oo
? ! !

25. iPad
Anything is possible
Small screen
The future of publishing?
Design conventions
76%

26. Article Article Article Article Article
Magazine
Page Page Page Page Page
Book

28. ?

30. ?
?

32. iPad Design
ation
orm G
nf am
rI s R
me ese
e
the
ifi
th
ar
ch c
ca
Ga
h
ar
tio
Ga iPad
&
se
&
Re
mi
n
Make
ficat
ion
Test
Res
ear
ch T
aste
Aesthetics
t
Tes
Editorial Design

33. Thank you for
listening
100%