Emphatize and Define submission based on an interview to a Human Resources Manager for a Creative Industry.

1. Empathize and Define
Assignment Submission for the
Design Thinking Action Lab
Stanford University
Roberto Castro 2013

2. Problem Statement
A head of human resources for a multinational
company in a creative industry, needs a way
to constantly recruit new, talented, capable,
and specific knowledgable people that want to
work long hours in a creative industry for a
sub-par salary, because talent is the key
business driver in her industry.

3. Empathy Map
Say
+The systems offers untrained young people who do not have the abilities to
perform as needed
+Not enough talent for hire because the focus is on getting the diploma, not
learning
+Not enough people interested in jobs that require talent, but only in
compensation
+People don`t know to do what they claim they know
+Not enough expertise of specific stuff
Think
+The system is broken because it does not update on par with the needs of the
market
+People are spending a lot of their money in an education that is not worth it
+People need more training on what they want to do and earlier in the career
development path
+People are too young when they take this important decisions in life, you should
be able to take smaller decisions and add them up with your field expertise
Do
+Hire headhunter companies to do the search for talent, taking time and money
and not always getting the requested talent
+Try to look for someone who looks capable and motivated for the long run and
traing his/hers skills on the go
Feel
+Stress
+Let go
+Frustration