Law Firm Branding

•

4 recomendaciones•1,085 vistas

Strong branding starts with a product or service that consistently delights your clients. External elements like brand name, logo, and tag line, remind them of that experience. But there’s more to creating an effective brand strategy that identifies and differentiates your firm in the marketplace than choosing a stock image and slapping a cliched tag line below it. Find out about the practical and psychological factors that go into creating brand elements like logos and tag lines. We’ll also show examples of what works and what doesn’t, and how to be consistent when using these elements in your marketing and advertising efforts.

Marketing

www.rocketmatter.com 888-432-1529
Unique & Singular Focus
Unique coffeehouse experience.
Exquisite luxury and sports cars.
Rapid, reliable deliveries.

www.rocketmatter.com 888-432-1529
Powerful Tagline
Just do it.
Think different.
The ultimate driving machine.

www.rocketmatter.com 888-432-1529
Powerful Tagline
Practice with purpose.
Results, not hours.
Making a difference
is our practice.

www.rocketmatter.com 888-432-1529
Additional Considerations
•Who Your Clients Are
•Mission Statement
•Corporate Values
•Product/Service Offerings
•Authentic

www.rocketmatter.com 888-432-1529
Choosing A Color

Black and White
www.rocketmatter.com 888-432-1529

Scalability
www.rocketmatter.com 888-432-1529

www.rocketmatter.com 888-432-1529
Fonts: Serif vs. Sans Serif

www.rocketmatter.com 888-432-1529
Sans Serif

www.rocketmatter.com 888-432-1529
Brands That Got It Right

www.rocketmatter.com 888-432-1529
Consider Minor Changes

www.rocketmatter.com 888-432-1529
Consult A Professional

Legal Marketing Series
Let’s get in touch!
tim@rocketmatter.com
michael.miceli@rocketmatter.com
rocketmatter.com
legalproductivity.com
rocketx1.com
Tim Baran
Community Director, Rocket Matter
Mike Miceli
Marketing Director
Taylor TenBrook
Account Manager

Más contenido relacionado

Similar a Law Firm Branding

Performance Max 101: Tips to Improve Performance and Reporting - Andrew Wirtz...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Kore Analytix – An all-in-one Digital Marketing Agency, A community of like-minded people united by a common purpose of helping our clients build the marketing strategy that structures and converts your leads into paying customers. Kore Analytix – An all-in-one Digital Marketing Agency, A community of like-minded people united by a common purpose of helping our clients build the marketing strategy that structures and converts your leads into paying customers. Kore Analytix – An all-in-one Digital Marketing Agency, A community of like-minded people united by a common purpose of helping our clients build the marketing strategy that structures and converts your leads into paying customers.

Koreanalytix.com.pdf

KoreAnalytix

This presentation was done for my graduate digital marketing class at Indiana University (Kelley School of Business), as part of the M.S./Marketing program. There are two versions to this file: one with, and one without, the speaker notes. The speaker notes are essential. The “inspiration” came from interviews I did with Reeds Jewelers in Wilmington, NC. Reeds was looking to take their online business to the next level. The following slides outline some tactical ideas; some of which I shared with Reeds. (This assignment was completed subsequent to my interviews with Reeds). © copyright 2016 by Rick Wingender

Ecommerce & Digital Marketing Strategy Presentation (No Notes) by Rick Wingender

Rick Wingender, MBA, MS, PMP, CSPO

The Pragmatic Marketer: Volume 6, Issue 1

Pragmatic Marketing

The glamping business plan outlines a luxury camping venture that combines the allure of nature with upscale amenities. Focused on providing a unique and comfortable outdoor experience, the plan addresses key aspects such as location selection, accommodation design, marketing strategies, and sustainable practices. By catering to individuals seeking a stylish and immersive connection with nature, the business aims to carve a niche in the growing glamping market, ensuring a memorable and relaxing escape for its clientele.

glamping business plan example | upmetrics

ECorp

Your Brand is literally the complete experience that your prospects and customers have with your business. Your brand lives in every phone call, presentation, service call, and by everyone you employ. It's what you stand for, the promises you make, and your personality. We will help you to identify and match, from customer view, emotional benefits to each customer and segment type. Are you ready..? Let's get started..! Connect with us on Facebook https://www.facebook.com/FawcettGroup.BrandMarketingFolsom

Develop Your Brand Architecture

Fawcett Group

Lo strumento più importante è la tua testa

Andrea Scarpetta

Optamark Franchise| Print, Promotional and Marketing Franchise

OptamarkDigital

2010 Firestone Indy Lights Team Presentation Movement Arts Competition Linked In

MACompetition

Competitive Intelligence Services

Muruga J

The MTS Agency Corporate preview

Juliana Chiovitti

Improvement Kata Workshop

W3 Group Canada Inc.

Smartfinds Internet Marketing Analysis

SmartFinds Marketing

(pdf)

SMB

[Event] 2018 1st Half Registered Company Meetup (B2B Marketing Strategies for Small Business) Join us at 2018 1st Half Registered Company Meetup! At the event, we will have 2 seminar sessions on B2B Marketing Strategies for small business. Light Dinner would be provided and Networking will follow. If you are interested in this event, please register at eventbrite. 2018 1st Half Registered Company Meetup에 여러분을 초대합니다. B2B Marketing Strategies for small business에 관한 세미나 후에 저녁 및 네트워킹이 있으니 많은 분들의 관심 부탁드립니다. 참석을 원하시는 분은 Eventbrite로 등록해 주시기 바랍니다. When and where? Thursday, May 10th, 2018 5:30PM to 8:30PM Silicon Valley Capital Club, Ballroom South Who should attend? KIC SV Registered companies/ GIH companies, KIC Program Participants, Mentors, Ventures, Entrepreneurs, VCs, etc. Speakers Nahm, Tae Hee (Founder, Director of Storm Ventures) Tim Johnson (President of UPRAISE PR)

Survival to Thrival at KIC Silicon Valley Meet Up

Survival To Thrival

APS MEDIA

Shazia Yaqub

Myma Business Solutions Corporate Presentation

pathikrit

Dirt bikes answers

mani89kandan

ROCKETROI - WHO WE ARE. What we stand for.

Benedetta Giungi

Sportsality - Case Study

Mark Kennedy

Similar a Law Firm Branding (20)

Performance Max 101: Tips to Improve Performance and Reporting - Andrew Wirtz...

Koreanalytix.com.pdf

Ecommerce & Digital Marketing Strategy Presentation (No Notes) by Rick Wingender

The Pragmatic Marketer: Volume 6, Issue 1

glamping business plan example | upmetrics

Develop Your Brand Architecture

Lo strumento più importante è la tua testa

Optamark Franchise| Print, Promotional and Marketing Franchise

2010 Firestone Indy Lights Team Presentation Movement Arts Competition Linked In

Competitive Intelligence Services

The MTS Agency Corporate preview

Improvement Kata Workshop

Smartfinds Internet Marketing Analysis

(pdf)

Survival to Thrival at KIC Silicon Valley Meet Up

APS MEDIA

Myma Business Solutions Corporate Presentation

Dirt bikes answers

ROCKETROI - WHO WE ARE. What we stand for.

Sportsality - Case Study

Más de Rocket Matter, LLC

Rocket Matter's Holiday Gift Guide

Rocket Matter, LLC

How to Create and Run a Paperless Law Office in 2019

Rocket Matter, LLC

Law firms are late to the game when it comes to leveraging common business techniques—and that includes legal project management. In this webinar, we’ll remove all the fancy business jargon and explain legal project management in very simple terms. We’ll also demonstrate how you can manage a case with this powerful tool. Join us for an informative and entertaining webinar lead by Larry Port, CEO of Rocket Matter and co-author of the ABA’s #1 bestseller The Lean Law Firm.

Legal Project Management Demystified

Rocket Matter, LLC

Lawyers can’t afford to miss a beat—no matter what. Even when a hurricane or other natural disaster heads their way, attorneys need to keep providing service to their clients. And in this day and age, there’s no reason why they can’t! Cloud and internet technologies allow lawyers to access data and communicate from anywhere at any time. Also, a little disaster preparedness and business continuity planning can go a very long way in protecting yourself and your firm. In this CLE, you’ll learn all the basics you need to know. We hope it helps keep you and your law firm safe!

Hurricane and Disaster Preparedness for Law Firms

Rocket Matter, LLC

Every month law firms struggle with how to improve their cash flow, profitability, and overall financial health. They often don’t know if they’re billing accurately for their time or if they’re collecting less than they should. Many lawyers certainly experience delays in actually receiving the payments they’re owed. The reality is that poor time-tracking, billing, and accounts receivable practices contribute to bottlenecks in getting paid. In this webinar, we’ll look at common billing mistakes, and then we’ll discuss the best practices that will help you bring in more money than ever before!

Make it Rain: The Lawyer's Guide to Getting Paid

Rocket Matter, LLC

Increase Your Law Firm's Bottom Line with Fixed Cost Reduciton

Rocket Matter, LLC

Productivity Hacks and Apps for Lawyers

Rocket Matter, LLC

It’s no secret that automation can help lawyers run a more efficient practice. In fact, 23% of a lawyer’s job can be automated with existing technology! Automation can also provide your firm a competitive advantage because it allows you to focus more on client service and boosting profits rather than repetitive tasks. In this webinar, we’ll talk about common law firm tasks that could benefit from automation. We’ll also highlight the Rocket Matter features and existing technology that will help you accomplish this.

Automate Your Law Firm with Rocket Matter

Rocket Matter, LLC

Title: How to Increase Profits and Sanity By Running a Lean Law Firm Description: Running a law firm can be tough. Clients are demanding, competition is fierce, and there aren't enough hours in the day to successfully juggle your priorities. If you're running a law firm the way most people run their firms, odds are that you're using outdated techniques that will continue to doom you to an unprofitable, chaotic existence. There's a reason you're not escaping the madness, primarily because law firms have not embraced management techniques that are decades, and in some cases, over a century old. The good news is that we can learn from companies like Toyota and Intel, some of the most forward-thinking business on the planet, and employ techniques from manufacturing companies. In this session, we will learn what it means to be a Lean law firm and employ systems-thinking to see your firm's business from a new perspective. You will depart our session not just with a theoretical understanding, but with practical tips you can employ immediately to improve your firm's financial position - as well as your happiness running your law firm.

The Lean Law Firm

Rocket Matter, LLC

In this fun and engaging session, Larry Port from Rocket Matter explores the science of success and happiness. This two-hour session demonstrates, with both lecture and interactive activities, how lawyers serve clients better, lead more fulfilling lives, while building a more profitable and successful career. Mixing personal anecdotes and his extensive research from from his own quest to build a happy and successful life, Larry will assist attendees to formulate their own plans to translate the lessons of the session into actionable steps. This is Part Two of Two, covering how the mind works and guides the participants through interactive activities. Objectives: * Introduce scientific research and findings related to contentedness. * Identify the positive correlation between happiness and professional success. * Teach and practice techniques to cultivate a positive mindset. * Depart the session with a 21-day plan to build on lessons learned in this session.

The Secrets to a Happy, Successful Legal Career Part 2 of 2

Rocket Matter, LLC

Want your productivity, mobility, and overhead savings to skyrocket in 2018? Join us for our annual paperless law office webinar to help you achieve all of that and more. Our presenters are experts in moving firms to the cloud, so they can really help teach you all the latest tips and tricks on going paperless. (One of them is a paperless lawyer herself!) You’ll learn the most up-to-date practices, must-have tools, protocols, and workflows to start and maintain a successful paperless office.

How to Create and Run a Paperless Law Office in 2018

Rocket Matter, LLC

Exceptional client service is imperative for law firms that want to succeed and retain happy, loyal clients. What’s more, many customers might turn to sites such as Yelp, Avvo, Twitter, and Facebook to review you firm, and you need to do what you can to make sure those reviews are positive. (After all, negative reviews can really harm, if not destroy, a business.) In this webinar, we’ll help you solidify a plan and set procedures to increase the odds that every one of your clients has a positive experience—the kind that makes them want to rave about you to the world.

Delivering the Ultimate Law Firm Client Service Experience

Rocket Matter, LLC

How Rocket Matter's Atlas Gold Edition Helps You Run a More Flexible Firm

Rocket Matter, LLC

Have you been wanting to implement alternative fee arrangements (AFAs) in your practice, but you just don’t know how? We get that it’s one thing to move away from the strict billable hour because a client requested that you do so, but it’s very different when you’re the one proposing it. However, doing so can be a win-win for both you and your client: Altman Weil’s latest Law Firms in Transition survey showed a “7-year trend of compelling success enjoyed by firms that take a proactive approach to alternative fee arrangements.” In other words, being proactive can help you make more money and make your clients very happy. This webinar will help you figure out exactly how to start offering AFAs to your clients.

How Lawyers Can Easily Offer Alternative Fee Arrangements

Rocket Matter, LLC

With all the ways we have to communicate today, it may surprise you to learn that customers still prefer to use the phone to interact with businesses. In fact, companies of all sizes are seeing an explosion of inbound calls. Why? One big reason is click-to-call, which is the ability to dial a business directly from a mobile search. In fact, click-to-call is booming, and its popularity isn’t expected to fade any time soon: Experts predict that people will make around 162 billion calls to businesses from smartphones in 2019. Rocket Matter and Ruby® Receptionists are teaming up for a webinar designed to help you capitalize on this inbound call renaissance and turn your phone into a productive marketing channel and money-maker. As a webinar attendee, you’ll: Learn how to take advantage of click-to-call technology on both your website and Google listing. Learn how to address the many needs of mobile callers and improve their experiences from start to finish. Explore the new integration between Rocket Matter’s all-in-one legal practice management platform and Ruby’s live virtual receptionist service. Learn how Rocket Matter and Ruby work together to help you streamline workflow, build trust with current and potential clients, grow your practice, and more.

Capturing and Converting Phone Leads with Rocket Matter and Ruby

Rocket Matter, LLC

Beyond the Billable Hour: How to Leverage AFAs to Build a Better Practice

Rocket Matter, LLC

Boost Revenues in 2017 with Automated Recurring Payments and Workflows

Rocket Matter, LLC

Higher productivity, faster client response, improved mobility and access, savings from reduced storage space and printing costs, increased security of documents and files…The benefits of a paperless office are many. Yet surveys show that the legal profession is one of the most resistant to a paper-free or less-paper environment. Converting your firm to a paperless operation is not as overwhelming or as complicated as you think. With the decline in paper usage along with rise in digital consumption and mobile devices, you’re already on your way without even trying. But you’ll need to formalize the processes. Learn about essential tools, protocols, and workflows to start and maintain a paperless office. You will hear from one lawyer who took his firm paperless and the process the firm went through, and from another small-firm attorney, on best practices for naming and storing digital files so you can easily find and retrieve them. We’ll wrap up with must-have tools and applications for every paperless law office.

Paperless law office primer 2017 edition

Rocket Matter, LLC

Are you running any antivirus and anti-malware software on your Macs? What steps have you put into place to secure your firm’s data and protect your clients’ information? If you’re like most Mac-based law firms, chances are you’re doing very little outside of just ‘using a Mac’ as your security strategy. Here are eight security strategies you must implement ASAP to protect your firm.

How to Secure Your Mac Based Law Practice

Rocket Matter, LLC

Thomson Reuters Solo and Small Law Firm group recently release a survey that identified five of the top challenges face by today’s small firms. In this webinar we’ll touch on all five but will take a deep dive into three of the five challenges and demonstrate how a legal practice management system (LPM) like Rocket Matter can help solve them: 1. Spending too much time on administrative tasks and not enough practicing law – We’ll take a look at how LPMs can significantly reduce a firm’s administrative time with bill-as-you-work technology and automated tasks and workflows, and show how tasks such as billing and invoicing, which would normally take hours or days, can be condensed into minutes. 2. Cost control and expense growth – We’ll demonstrate the ability to quickly and easily access powerful in-depth reporting which allows the firm to view key performance indicators, which indicate the financial health of the firm, and identifies problem and growth areas. 3. Increasing complexity of technology – See how LPMs pay attention to the user experience by offering intuitive workflows and design.

How small firms use legal practice management software

Rocket Matter, LLC

Más de Rocket Matter, LLC (20)

Rocket Matter's Holiday Gift Guide

How to Create and Run a Paperless Law Office in 2019

Legal Project Management Demystified

Hurricane and Disaster Preparedness for Law Firms

Make it Rain: The Lawyer's Guide to Getting Paid

Increase Your Law Firm's Bottom Line with Fixed Cost Reduciton

Productivity Hacks and Apps for Lawyers

Automate Your Law Firm with Rocket Matter

The Lean Law Firm

The Secrets to a Happy, Successful Legal Career Part 2 of 2

How to Create and Run a Paperless Law Office in 2018

Delivering the Ultimate Law Firm Client Service Experience

How Rocket Matter's Atlas Gold Edition Helps You Run a More Flexible Firm

How Lawyers Can Easily Offer Alternative Fee Arrangements

Capturing and Converting Phone Leads with Rocket Matter and Ruby

Beyond the Billable Hour: How to Leverage AFAs to Build a Better Practice

Boost Revenues in 2017 with Automated Recurring Payments and Workflows

Paperless law office primer 2017 edition

How to Secure Your Mac Based Law Practice

How small firms use legal practice management software

Último

Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

Unlocking the Mystery of the Voynich Manuscript

elizabethella096

The+State+of+Careers+In+Retention+Marketing-2.pdf

Social Samosa

SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the annals of bizarre and unsettling mysteries, the “Circleville Letters” stand out as a chilling and enigmatic series of correspondences that have puzzled investigators and captured the public’s imagination for decades. Spanning several years and intertwined with tragedy, conspiracy, and unanswered questions, the story behind the Circleville Letters continues to intrigue and haunt those who delve into its perplexing details.

Unraveling the Mystery of The Circleville Letters.pptx

elizabethella096

Brand Strategy Master Class - Juntae DeLane

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

What is Google Search Console and What is it provide?

riteshhsociall

Podcast Marketing Master Class - Roger Nairn

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

The Future of Brands on LinkedIn - Alison Kaltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Brand experience Peoria City Soccer Presentation.pdf

tbatkhuu1

In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

elizabethella096

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Martal Group

personal branding kit for music business

brjohnson6

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

Delhi Call girls

How to Leverage Behavioral Science Insights for Direct Mail Success

Aggregage

Developing Marketing Strategies and Plans kotler

AmirNasiruog

Kraft Mac and Cheese campaign presentation

tbatkhuu1

10x your Business with LinkedIn Learn tangible steps to harness the full potential of LinkedIn to expand your business reach, build valuable connections, and establish your brand authority. Join David as he reveals the strategies his team deploys for their agency clients. Key Takeaways: 1. Optimizing your LinkedIn profile for sales 2. Advance strategies to find your ideal prospects on LinkedIn 3. Buy back your time with AI and automation for LinkedIn

LinkedIn Social Selling Master Class - David Wong

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Law Firm Branding

1. Legal Marketing Series Building a Strong Law Firm Brand: Logos, Tag Lines & Psychology. Oh My! Tim Baran Community Director, Rocket Matter Mike Miceli Marketing Director, Rocket Matter Taylor TenBrook Account Manager, Rocket X1Aug 7, 2014

2. What Is A Brand? www.rocketmatter.com 888-432-1529

3. What Is A Brand? www.rocketmatter.com 888-432-1529

4. Build Your Brand www.rocketmatter.com 888-432-1529

5. www.rocketmatter.com 888-432-1529 Your Brand Is Your Product or Service

6. www.rocketmatter.com 888-432-1529 Unique & Singular Focus Unique coffeehouse experience. Exquisite luxury and sports cars. Rapid, reliable deliveries.

7. www.rocketmatter.com 888-432-1529 Brand Promise

8. www.rocketmatter.com 888-432-1529 Brand Congruency

9. www.rocketmatter.com 888-432-1529 Powerful Tagline Just do it. Think different. The ultimate driving machine.

10. www.rocketmatter.com 888-432-1529 Powerful Tagline Practice with purpose. Results, not hours. Making a difference is our practice.

11. www.rocketmatter.com 888-432-1529 Additional Considerations •Who Your Clients Are •Mission Statement •Corporate Values •Product/Service Offerings •Authentic

12. www.rocketmatter.com 888-432-1529 Additional Considerations •Build A Brand That You Are Passionate About •Consider What Is Really Driving Your Business •Durable •The Human Element •Must Remain Fluid

13. www.rocketmatter.com 888-432-1529 Conducting A Brand Audit

14. www.rocketmatter.com 888-432-1529 Reinventing/Refreshing •Deﬁne Your Destination •Leverage Your Uniqueness/Differences •Broaden Your Appeal •Show Your True Value To Potential Clients •The New Brand Has 2 Owners •Become The Brand Champion-Groom Your Ambassadors

15. www.rocketmatter.com 888-432-1529 Logo Design Considerations •Intrinsic Values •Competitors in the same vertical

16. www.rocketmatter.com 888-432-1529 Choosing A Color

17. www.rocketmatter.com 888-432-1529

18. www.rocketmatter.com 888-432-1529

19. Black and White www.rocketmatter.com 888-432-1529

20. Scalability www.rocketmatter.com 888-432-1529

21. www.rocketmatter.com 888-432-1529 Fonts: Serif vs. Sans Serif

22. www.rocketmatter.com 888-432-1529 Serif

23. www.rocketmatter.com 888-432-1529 Sans Serif

24. www.rocketmatter.com 888-432-1529 Brands That Got It Right

25. www.rocketmatter.com 888-432-1529 Brand That Missed the Mark on Brand Evolution

26. www.rocketmatter.com 888-432-1529 Brand That Missed the Mark on Re-Branding

27. www.rocketmatter.com 888-432-1529 Evaluate Your Logo •Does it represent your ﬁrms values? •Represent the promise to your clients? •Translate well in Black and White? •Scaleable? •Letterhead, envelopes, business cards, billboards, shirts, etc.

28. www.rocketmatter.com 888-432-1529 Consider Minor Changes

29. www.rocketmatter.com 888-432-1529 Consult A Professional

30. Legal Marketing Series Let’s get in touch! tim@rocketmatter.com michael.miceli@rocketmatter.com rocketmatter.com legalproductivity.com rocketx1.com Tim Baran Community Director, Rocket Matter Mike Miceli Marketing Director Taylor TenBrook Account Manager

Law Firm Branding

Recomendados

Recomendados

Más contenido relacionado

Similar a Law Firm Branding

Similar a Law Firm Branding (20)

Más de Rocket Matter, LLC

Más de Rocket Matter, LLC (20)

Último

Último (20)

Law Firm Branding