Email newsletters are probably the least appreciated aspect of Internet marketing. But guess what: the day you send out your newsletter should be the most important marketing day of the month for your law firm. In this presentation, you’ll learn about the elements that go into creating a dynamic, productive email newsletter – one that gets opened and read. You’ll learn what your newsletter should REALLY be all about, and why it’s important to your firm’s bottom line.

1. Legal Marketing Series
The Newsletter:
The Most Powerful Thing
For Your Business You’re
Not Doing, Or Doing
Wrong
Larry Port
CEO, Rocket Matter
May 8, 2014

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Free E-Books!

3. Legal Marketing Series
Minute Video Series

4. Rule #1: The primary
objective of your
newsletter is to drive
traffic.
Legal Marketing Series

5. Guess which days on this
traffic graph featured
newsletters?
Legal Marketing Series

6. Newsletters, when
done correctly,
create more site
traffic.
Legal Marketing Series

7. More site traffic
means more
contacts (on a well-
designed site).
Legal Marketing Series

8. More contacts
means more
business
development.
Legal Marketing Series

9. Rule #2: Your subject
line is of critical
importance.
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11. Rule #3: You have
10-seconds of
someone’s attention
(at best).
Legal Marketing Series

12. Rule #4: Preview
windows and
smartphones are your
venue.
Legal Marketing Series

13. Rule #5: Understand
and track your
statistics.
Legal Marketing Series

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15. Rule #6: Use visual
hooks to engage
viewers.
Legal Marketing Series

16. Rule #7: Use your
newsletter to learn
what’s working in your
content strategy.
Legal Marketing Series

17. Rule #8:
Newsletters also
combat out-of-site-
out-of-mind.
Legal Marketing Series

18. Rule #9: Don’t be
afraid to increase
sending frequency.
Legal Marketing Series

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Free E-Books!

27. Legal Marketing Series
Minute Video Series

28. Legal Marketing Series
Let’s get in touch!
larry@rocketmatter.com
@larryport
rocketmatter.com
legalproductivity.com
rocketx1.com
Larry Port
CEO, Rocket Matter