1. As Evaluation
Sunday 23rd March- MUST BE
UPLOADED!

2. 7 questions – 20 MARKS...
1. In what ways does your media product use, develop or challenge
forms and conventions of real media products?
2. How does your media product represent particular social groups?
3. What kind of media institution might distribute your media product
and why?
4. Who would be the audience for your media product?
5. How did you attract/address your audience?
6. What have you learnt about technologies from the process of
constructing this product?
7. Looking back at your preliminary task, what do you feel you have
learnt in the progression from it to the full product?

3. You will
Requirements...
evaluate
Use
Answer EVERY of range
your work
of
question and digital
digitally.
Mobile phone footage
presentations
ANALYSE, don’t
was quite effective in
describe NOT a PPT with
‘snapshot’ style
The most pics popped in
It may be
interviews for
successful
done
audience feedback,
evaluations were
individually
remember to film
video
(preferred)
with the phone held
commentaries
or with
in landscape the
with images cut
Must give a clear
production
orientation.
overUse more than one
the top to
indication of their
group as a
illustrate the
role in any group
format in
whole.
commentary. the set
evaluation and the
answering
presentation must be
questions -

4. Digital Methods we like
•
•
•
•
•
Explain Everything.
Video with images/clips over the top.
Animations/creative presentations.
VoxPops for audience feedback/Screening
Screenshots of YouTube or FaceBook
comments
• Progress
• Director commentary style
• Prezis, but only if done VERY carefully

5. 1. In what ways does your media product use,
develop or challenge forms and conventions
of real media products
Genre
Links to real media products
Clips from film and other products to compare.
Still images to illustrate
Annotations
USE = use conventions; doesn’t change
DEVELOP = Know existing conventions;
change/adapts somewhat
• CHALLENGE = goes against conventions
• Challenge conventions – how and why
•
•
•
•
•
•
•

6. 2. How does your media product represent
particular social groups?
• Survey feedback
• Women in your film (victim, homemaker
etc)
• Youths
• Negative or positive representations
• Connections with real films

7. 3. What kind of media institution
might distribute your media product
and why?
• Learning from institution research.
• Production companies making similar films
successfully.
• Maybe a small independent company
(research them) as you are a new director or
want less conglomerate input
• What methods of distribution will be good for
your film and why – link to existing films with
similar marketing strategy (e.g. Cloverfield,
Blair witch)

8. 4.
Who would be the audience
for your media product?
• Target audience:
–
–
–
–
–
Age
Gender
Class
Interests
Lifestyle
• Why?
• Content of film and suitability – link to BBFC
guidance.

9. 5.
How did you attract/address
your audience?
• Audience profile
• Audience needs – what does YOUR
audience want when watching a horror film?
• Audience feedback/surveys and how you
acted on the advice
• Uses and gratifications applied to your film
opening
• Small stills from your film to support your
points

10. 6. What have you learnt about
technologies from the process of
constructing this product?
• Don’t just list technology used with pics.
•
•
•
•
•
•
Screenshots are good
Learning development curve
When Technology goes bad – examples?
Colour changing/filters etc
HOW technology used, not what!
Refer to AT LEAST 6 different types of
technology used and what you achieved
with each

11. 7. Looking back at your preliminary
task, what do you feel you have learnt in
the progression from it to the full
product?
• Refer to mistakes made in preliminary and
what you took from that.
• Editing, drafting, redrafting.
• Time consuming editing
• Need for extra footage – variety of camera
angles
• Importance of planning to tell a story in
short time frame

12. 3. What have you learned from your
audience feedback?
•
•
•
•
Vox Pops
Screenings and interviews
Survey and graphs (surveymonkey?)
Comments from YouTube/FB
• What learnt not just what they say

13. Level 3 12–15 marks
• Proficient skill in the use of
digital technology or ICT in the
evaluation.
• Proficient understanding of
issues around audience,
institution, technology,
representation, forms
and conventions in relation to
production.
• Proficient ability to refer to
the choices made and
outcomes.
• Proficient understanding of
their development from
preliminary to full task.
• Proficient ability to
communicate.
Level 4 16–20 marks
• Excellent skill in the use of
appropriate digital technology
or ICT in the evaluation.
• Excellent understanding of
issues around audience,
institution, technology,
representation, forms and
conventions in relation to
production.
• Excellent ability to refer to the
choices made and outcomes.
• Excellent understanding of
their development from
preliminary to full task.
• Excellent ability to
communicate.

14. •
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http://flynnmedia.blogspot.co.uk
19/20
http://maxcanningasmedia.blogspot.co.uk
20/20
http://jakehayesmediacoursework.blogspot.co.uk/201
3/03/film-opening-evaluation.html
• 20/20
• http://chammondg321.blogspot.co.uk/search/label/Ev
aluation
• 20/20