#111 - In this episode, Travis interviews John Jantsch. John is an entrepreneur and an author of marketing books that’s aimed to in helping business owners succeed in their business through effective marketing and guidance. His company Duct Tape Marketing has consulted numerous businesses and allow them to reach their true potential. Travis and John spoke about various topics, all of them aimed at how to effectively use marketing and building relationships that would benefit your company long-term. John shares his ideas on chasing the right client and analyzing beforehand if your client is the right fit for you and share the same goals and objectives as your company does. He also emphasized on the importance of establishing a lead conversion system and track your metrics that would help translate to sales. He also gives his company’s 7 stages in CRM and how it helps gain customers that would then lead to revenue. These and so much more are what you can expect from this episode of the Entrepreneur’s Radio Show.

1. Discover the kind of approach which always works
Podcast available
at
TheEntrepreneursRadioShow.com
for full interview with John Jantsch

2. Be crystal clear on who your client is and who is
not.
Know how to get to those ideal clients

3. Understand pricing models within your business
Set up campaigns that unfold over a period of time

4. Many relies on social media
Others on advertising
Maybe you do need them, maybe you don’t

5. Business owners find that there's a 20%-25% range
of their work they shouldn't be doing anymore when
they rank their customers by profitability

6. The customer is really profitable because they
follow your system and you are very methodical
about setting the right expectations.

7. It makes a lot easier to build your business, to build
your products, your service offerings, your
campaigns when you know that your customers are
profitable

8. You now have legitimate reasons and sure makes
decisions about where you should be
Where you should advertise
It makes things a lot easier when you know exactly
who you're trying to talk to.

9. When you're chasing or serving clients that aren't
the right fit, that aren't profitable, you're making a
decision about not serving somebody else, or at
least not going after customers that might be the
right fit.

10. If you're putting a lot of information out there you're
doing a lot of education.
You're telling people, this is how we get results
You're showing them this is how we've gotten
results for people, either in writing about it,
recording videos, doing webinars, doing workshops

11. You need to actually ensure that they're educated by
creating an entire lead conversion, lead generation,
lead conversion system that has those components
as their core elements.

12. Before, you had to build that personal relationship
first and then people would start talking about what
you could do for them in a business relationship.
Now you have to be able to make the business case,
whether it's stuff that they're reading about you,
their friend they're sharing in their social networks
about you.

13. Instead of just being a relationship builder, you have
to really think like a marketer and make this
business case.
And then we'll talk about whether or not I want to
have some sort of personal relationship after that.

14. Buying has changed in sales and marketing over the
last few years
And that's what's really dictating a lot of what we
have to do now.

15. A sales and marketing process that involves
marketing automation is probably a better way of
really talking about what we need to do today.

16. Puts a lot more emphasis on the customer
experience after they become a customer
You can actually create a better experience if you
start with the end in mind.

17. THE ENTREPRENEUR’S RADIO SHOW
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& High-level Entrepreneurs that
Grow Your Business
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