This document provides an introduction to using Twitter for brand and career building. It defines Twitter as a real-time information network that connects users to stories and conversations about their interests. Tweets are 140-character messages that share thoughts, information, jokes, links and more. The document outlines how to get started on Twitter by following people you know, celebrities and colleagues. It also explains how to join conversations by introducing yourself, answering questions or discussing topics with hashtags. Overall, the document encourages using Twitter to build relationships, share knowledge and connect with clients while maintaining a helpful tone and focusing content on others 80% of the time.

1. INTRODUCTION TO
TWITTER FOR
BRAND & CAREER
BUILDING
Presented by Rodeena Stephens

2. WHAT IS TWITTER?
The folks at Twitter define Twitter as:
“A real-time information network that
connects you to the latest stories,
ideas, opinions and news about what
you find interesting. Simply find the
accounts you find most compelling and
follow the conversations.”
Presented by Rodeena Stephens

3. WHAT IS TWITTER?
Presented by Rodeena Stephens

4. WHAT IS A TWEET?
A tweet is 140 characters or less of
text. Tweets consist of your
thoughts, quotes, information, tips,
jokes, RTs, links and more.
Presented by Rodeena Stephens

5. POPULAR TWITTER TERMINOLOGY
TWEET: A 140-character message.
RETWEET (RT): Re-sharing someone else’s tweet.
FEED: The stream of tweets you see on your
homepage. It’s comprised of updates from users
you follow.
HANDLE: Your username (e.g. @rodeenas).
MENTION (@): A way to reference another user by his
username in a tweet (e.g. @rodeenas). Use the
@mention to initiate discussion.
DIRECT MESSAGE (DM): A private, 140-character message
between two people. You may only
send a DM to a user who follows you.
HASHTAG (#): A way to follow a topic of conversation or
participate in a larger discussions
(e.g. #superbowl, #PresidentialDebate
#Scandal). Others can find your tweets based
on topics.
Presented by Rodeena Stephens

6. GETTING STARTED
WHO TO FOLLOW…
• People you know
• Friends
• Colleagues
• Family
• Celebrities
• Athletes
Presented by Rodeena Stephens

7. WHO TO FOLLOW
Presented by Rodeena Stephens

8. Go to DISCOVER tab and enter a
“topic” in the Search box.
Presented by Rodeena Stephens

9. JOIN THE CONVERSATION
• Introduce yourself to your followers
• Answer a question that someone
you follow might’ve asked
• When someone posts a “good-
morning” tweet, reply back
• Join the conversation via “hashtag”
Presented by Rodeena Stephens

10. HOW TO FOLLOW #HASHTAG
• Entering a hashtag (# - topic) in the
search box allows you to see who is
commenting on a specific topic.
• Entering a # (symbol) in front of a
word indicates a specific topic for
discussion.
Presented by Rodeena Stephens

11. FOLLOW A TOPIC USING #HASHTAG
Presented by Rodeena Stephens

12. PARTICIPATE IN A TWITTER CHAT
• What is a Twitter chat
• An interactive conversation on Twitter at a
specific date and time each week.
• People gather to discuss a topic of similar
interests
• There’s usually a co-host
• Opportunity to meet people, share
knowledge, ask questions
• Allows you to build awareness for your
brand (especially as the host)
Presented by Rodeena Stephens

13. TWITTER CHAT
Presented by Rodeena Stephens

14. BUILD YOUR BRAND
USE TWITTER TO…
• Build Relationships
• Fresh Content
• Share Your Knowledge
• Connect with Clients/Customers
• Image is everything… Be Transparent
Presented by Rodeena Stephens

15. LAUNCH A TWITTER CHAT TO INTRODUCE
YOUR PERSONAL/PROFESSIONAL BRAND
Launch a Twitter chat party introducing
your brand. Schedule weekly twitter chats
and brand yourself as an “expert” in your
field. This will give you the opportunity to
create a forum where you can share your
knowledge all the while bringing
awareness to your brand.
Presented by Rodeena Stephens

16. KNOW YOUR VOICE
ASK YOURSELF THE FOLLOWING…
• Why are you on Twitter?
• What is your goal?
• What do you want others to know about
you?
• How can you keep your followers
engaged?
• What do you have to offer?
Presented by Rodeena Stephens

17. THINGS TO REMEMBER
• Stay Relevant
• Check out the “trends” (trending topics)
• Share an opinion about the latest trends
• Engage others in conversation
• Speak to people
• Share information
• RT other people’s content
• Share links to some of your favorite blogs
and articles
Presented by Rodeena Stephens

18. USE THE 80/20 RULE
• 80% of your Twitter (or any social media
activity) should be about helping others
– your community, clients, customers,
etc.
• 20% – promote your company products
or services NO MORE than 20% of the
time.
Presented by Rodeena Stephens

19. REFERENCE ARTICLES ABOUT 80/20
RULE
• 11 Things to tweet when you have
nothing to say… By INC Magazine
• http://www.inc.com/hollis-thomases/twitter-tips-11-things-to-
tweet-now.html
• Twitter Strategy: The 80/20 rule…
• http://spinnakr.com/blog/social-media-2/2011/10/twitter-
strategy-the-8020-rule/
• “No one cares about you. Instead, they care about how you
can help them or add value to their lives. The key to social
media marketing success is engagement and interaction. No
one will want to interact with you if all you ever do on the
social Web (including on your business blog) is talk about
yourself.” – Adam Bonnifield, Spinnakr Blog
Presented by Rodeena Stephens

20. HAPPY TWEETING!
Presented by Rodeena Stephens