The document discusses the relationship between brands and games. It notes that early "adver-games" that heavily promoted brands were not very successful. Modern games have become large brands themselves, surpassing traditional brands in revenue. The document advises brands to work humbly with game developers and agencies to understand gaming audiences and insert brands into games in a subtle, fun way rather than trying to turn brands into games themselves. It argues that gaming now provides a huge opportunity for brands to connect with consumers.

1. Games, Consumers & Errrr… Brands Alok Kejriwal CEO and Co-Founder Games2win.com

2. Once upon a time, this was a game

3. A game, with a social context

4. And a game that had a Brand Sponsor!

5. This was the perfect ‘Adver-Game’

6. Games became friendlier, multiplayer…

7. Games became collaborative…

8. Games developed manners and rules!

9. Games became fun!

10. The ‘Social’ Context remained strong in all these games..

11. But, Brands took a backseat..

12. Then Games on the Internet arrived

13. And the audience exploded Global Internet Audience: 1.4 billion Source – comScore

14. Brands tried inserting themselves into games

15. And got lucky with 1 trick chickens..

16. Brand Games never made it to the list of top games… (as ranked by Venturebeat.com)

18. While this was happening, social online games exploded

19. And so did mobile games

20. The new gen of game creators boycotted Brands

21. In fact GAMES became BRANDS

22. And began behaving like Brands!

24. Brands lost out to Gaming

25. Now, that’s dangerous, ‘coz Gaming is the new Entertainment 168,363 Number of Game Apps Out of 500,000+ total Apps on iTunes Store

27. What should Brands do?

33. Use Games to reach, learn and talk with potential consumers instead of trying to sell them your plasticky brand message.

34. Now, if you are thinking, “Who is this guy? Why is he pretending to be Mr. Know All?”

36. So, a couple of Ideas….

37. Step 1 Flirt with media buys “around” games

38. Understand if there is affinity between your brand and the gaming audience

39. Step 2 Insert your Brand CLEVERLY into FUN GAMES Your brand

40. Step 3 Use Fun Games to sell your Brand

41. PLEASE Don’t try MAKING your Brand a Game.

43. Sounds Stupid? Check this..

44. Gaming is the biggest media opportunity ever 46,839,476,000 Minutes spent on online gaming comScore – Dec’11

45. As brand owners, DON’T BLOW IT!