Closing Keynote i7summit 2010

Rodrigo SEPÚLVEDA SCHULZ

Technology Entrepreneur,


Innovation Evangelist,


Journalist-Guru


Journalist-Guru
and overall a nice guy

random thoughts on

technology,
innovation,
entrepreneurship

technology
industry is all about speed

technology naging
ma
industry is all about speed

speed matters

source: Wikipedia, http://www.internetworldstats.com/stats.htm

speed matters
WWW - 1990 (Mosaic 1993) > Jun’10 ~2b users


speed matters
Flickr - Feb 2004 - 5b images


speed matters
Youtube - 14 Feb 2005 - Alexa #3 - 3b VV/day
= ~x2 prime time of 3 major US TV networks


speed matters
Facebook - 4 Feb 2004 / 26 Sep 2006 (public)/
May 2007 (Facebook platform) - 500m users
(Jul’10)


speed matters
Facebook - 4 Feb 2004 / 26 Sep 2006 (public)/
May 2007 (Facebook platform) - 500m users
(Jul’10)
Twitter - 17 Jul 2006 - 190m UV/mo.

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if facebook were a country, it would be the world’s #3

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graph & analysis by Rodrigo Sepúlveda Schulz
source: http://www.facebook.com/press/info.php?timeline

if facebook were a country, it would be the world’s #3
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source: http://www.facebook.com/press/info.php?timeline
graph & analysis by Rodrigo Sepúlveda Schulz

10 > 500m users in 4 years

60,000 servers - Jun’10 (x6 since Apr’08)
50m$ /year for data centers (x2,5 since May’09)
1 engineer for 1.2m users

source: http://www.datacenterknowledge.com/the-facebook-data-center-faq-page-2/

24 Jan 1984 > 1st Mac : 25 years

source: Wikipedia


23 Oct 2001 > 1st iPod : 9 years

source: Wikipedia



9 Oct 2007 > 1st iPhone : 3 years

source: Wikipedia



9 Oct 2007 > 1st iPhone : 3 years

3 Apr 2010 > 1st iPad : 5 months

source: Wikipedia

"Apple's iPhone business, which didn't exist
three years ago, now represents a whopping
40% of the company's revenue, and has been
the company's biggest revenue generator for
three quarters in a row." - Business Insider

sources:
http://www.businessinsider.com/chart-of-the-day-ipad-ipod-mac-2010-7
http://www.businessinsider.com/chart-of-the-day-in-case-you-had-any-doubts-about-where-apples-revenue-comes-from-2010-4

"Apple's iPhone business, which didn't exist In the June quarter, the iPad business
three years ago, now represents a whopping generated $2.2 billion of revenue for
40% of the company's revenue, and has been Apple. That's more than Apple's iPod business
the company's biggest revenue generator for generated last quarter -- $1.5 billion. (...)
three quarters in a row." - Business Insider
And it's almost half as big as Apple's 26-
year-old Mac business, which put in its best
quarter ever at $4.4 billion.

sources:
http://www.businessinsider.com/chart-of-the-day-ipad-ipod-mac-2010-7
http://www.businessinsider.com/chart-of-the-day-in-case-you-had-any-doubts-about-where-apples-revenue-comes-from-2010-4

48%

3,35%

39%

Source: http://tech.fortune.cnn.com/2010/09/21/pie-chart-apples- Source: http://gigaom.com/2010/08/17/apple-
outrageous-share-of-the-mobile-industrys-proﬁts/ snags-48-of-mobile-proﬁt-pie/

computer industry 91% ms. $1000+ PCs


music industry #1 US retailer 28% ms.



mobile (phone) industry (48% proﬁts)




(movie industry largest shareholder Disney)





press industry? (~10m iPad year 1)






TV industry? (appleTV?)







gaming industry ? (touch?)

http://www.betanews.com/joewilcox/article/Apple-has-91-of-market-for-1000-PCs-says-NPD/1248313624

http://www.internetfinancialnews.com/financialblogtalk/news/ifn-6-20100528iTunesContinuesToSoarInRetailMusicOverAmazonAndWalmart.html

http://gigaom.com/2010/08/17/apple-snags-48-of-mobile-profit-pie/

http://www.businessweek.com/magazine/content/06_06/b3970001.htm



gaming industry ? (touch?)

technology lessons?

technology has disrupted large industries

technology lessons?

execution speed, reaction speed

technology lessons?

growth management
infrastructure
portfolio of products

technology lessons?

growth management
infrastructure
portfolio of products
David vs. Goliath attitude with innovation

innovation
is all about iteration

ship an MVP* then iterate

iPod
iPhone
Facebook
twitter
etc.

* Minimum Viable Product

lessons from innovation ?

get real : solve a real problem or go after a big
opportunity
MVP then iterate, test with customers
measure tangible results

entrepreneurship
is all about mindset

following screenshots from a
Wired US story - Oct’10

met crisis + deployed chutzpah

focused on getting his ﬁrst deals

lessons from an entrepreneur?

think big, change the world
hire the right team
focus
learn along the way

why become an entrepreneur ?

understand it
reality check

idea:
opportunity
or
problem-solving ?

nice-to-have
or
got-to-have?

feature, product or
solution company ?

how big is the target
market ?

how do you make $$$
again ?

key take-aways

technology = speed
innovation = iteration
entrepreneurship = mindset

Thank you!

twitter : @rodrigo

www.rodrigosepulveda.com

Closing Keynote i7summit 2010

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