1. Website builder : Part I
Does your website facilitate the new breed of laymab users?
There is a dramatic surge in the number of layman users
Internet has got virtually deep down penetration across the globe, and the profile of its users has also
gone a sea change. Over the years, the internet has come out from the prerogative of select users of
scientific and defense community to mass accessibility. And probably this is the temperament of this so
called cyber age where people have just started to treat computers as just another thing that is
indispensable to modern human existence.
Today the use of computers is not necessarily confined to high–tech professionals, but has spanned over
all functions and disciplines including common man for his everyday’s purposes. Hence, there is a awful
number of users who browse through the Internet on a periodic basis, and their surfing skills are at best
rudimentary. Time is ripe for making your web site superbly user friendly.
This new breed of users with minimal exposure to browsing is vulnerable to encounter a little more
difficulty in even a web site that is otherwise user friendly. Here is an important point not to be missed
out that this new breed of surfers can be a great prospect for your site when their needs are understood
and correspondingly catered to.
The need of the moment is to make your site excessively user friendly so that they are not lost on the
web, and they do not just wind up browsing in sheer hopelessness. They need to be guided through
simplistic features to help them know what to do next in order to get what they are looking forward to.
This sort of users lacks fundamental competence to search the stuff on the Internet effectively, faces
hiccups in navigating web site and looks in astonishment while dealing with typical annoyances on the
web. Their utter inability to understand your site often lead them to another site in search of ease, and
it does constitute losses for you!
Designing your web site in such a manner as will enable them to learn quickly and steer clear the way to
enriching experience is what is required in this regard.

2. But before making your web site layman friendly, it is essential to get the pulse of the browsing
tendencies and habits of layman users.
An insightful look at the online behavior of layman users
Here are some interesting observations on the typical behavior of relatively new users while they use
the Internet.
It is quite amazing to learn that new users have been found to practice a novel method to log on to a
particular web site whose URL is known to them. They have been observed to type in the URL in Google
search, and subsequently clicking on same URL in the returned search pages.
A report from Metacrawler, an Internet research firm, reveals the fact that search queries like
"hotmail.com", "www.hotmail.com", "Google", "Yahoo” etc. are among the top search engine queries. It
implicitly proves that people do not seem to know that they can access any site by simply typing its URL
in the browser address bar.
While going through the returned search pages of Google, new users tend to read the titles of the pages,
which they think are closest to their search criteria, and click on such hyperlinks. Hence, the titles of the
pages in search results have to be strategically written.
Haphazard pieces of information clustered all through the page not only confuse the users but also scare
them. Unsystematic organization of content on the page and a low count on readability make them feel
that desired information is non-existent on the page. The randomness of content simply turns them off
because they do not bother to look deep; they just scan and skip.
It has been found that new users are not comfortable with pop-up advertisement windows. They
mistakenly close other windows, ponder over how to go back, or even close dial-up connection in their
attempt to deal with the pop-ups. It has been seen that layman users are not at ease to manage multiple
browser windows.

3. Helping layman users to browse with confidence and convenience
In the light of the above observations, a couple of simplistic features might be added to your web site in
order to tap the traffic of layman users. Definitely such features will be contributing to the overall
usability of your site in a positive way.
You can not afford to miss the listing of your web site in prominent search engines. It has nothing to do
with your offline advertising campaign however aggressive it might be. Such advertisement will of
course help your URL gain popularity, but chances are not distant that some new users end up
complaining that your web site could not be accessed. Not to mention here, getting listed in the search
engines has got its own bundle of benefits.
If you wish to have your own start page for the users of your site, it pays to place search engine links or a
search box onto that page. This will help layman users to stick to your start page.
It is clear now that the titles of the pages in search results are crucial for clickthroughs. Therefore, the
title of your page should be in accordance with the key words you are optimizing the page for. The title
should be enticing and relevant enough to be clicked on. Each page of your site has to be individually
optimized for a particular key word for a good traffic.
There can not be any hard and fast rules in using pop-ups and newsletter subscription windows. It
essentially depends on the proficiency level of users who visit the site. It is always preferable to have
test run of such features before implementing them throughout the site. Once you experience the loss
of traffic due to such features, it is a subtle indication that such features are not for your site. The crowd
visiting this site is dominantly layman users, and hence it is to be a lot more user friendly.
The learning advantage
In short, capitalizing on the idiosyncrasies and rudimentary skills of this new breed of Internet users can
open the gateway of more traffic and hence more revenues that can eventually translate into your web
success.

4. Hiring a web designer to come up with the custom solution that you need can set you back a few
thousand bucks. But you can do the whole thing yourself and make it drag and drop simple for mere
pennies with a tool like Breezy Websites. See http://breezywebsites.com for details!
Website builder : End of Part I
Do-it-Yourself Online Logo Creation
Anyone who owns a business or who is starting a new business can attest to the value of owning a
powerful and effective logo. Logos communicate who you are and allow you to connect with your
customers with an easily recognizable symbol that is truly yours. But for most people, turning design
ideas into a reality can be both difficult and expensive.
Do-it-yourself logo design customers are looking for a fast and easy way to create a big business logo on
a small business budget. Industry leading do-it-yourself applications allow you to design and download
the right logo right away.
Your logo is only as good as the image or icon you start with. When choosing a logo design service, look
for a service that provides logos designed specifically with logo creation in mind. Logos designed by
professional designers will give you multiple choices in style, colors and layouts. High quality logos that
have been designed by professional designers are also more easily recognizable and give you a more
professional look to your logo.
Do-it-yourself logo creation tools should be easy to use, and thus, save you valuable time when you
need a logo. Look for a service that allows you to create a custom logo in minutes and download your
new logo immediately. Do-it-yourself logo creation is as easy as choosing an icon based on your
industry, a letter, or an abstract image, adding personalized type and making the logo layout yours.
Typical do-it-yourself logo creation tools allow you to search for logos in easy and intuitive ways.
Industry leading do-it-yourself applications divide the icons into three categories; symbol based,
categorized by industry (such as a tree or a house), alphanumeric (A-Z and 1-9), or shape-

5. based/abstracts (pyramids, swooshes, globes, etc.). Finding the right image should not be a long
laborious process, if the application you are using is designed properly.
Some of the best applications on the web today incorporate an “Ask a Friend” option that allow you to
receive feedback on your logo from your friends. Your friends simply open a URL included with an email,
vote on the best logo design, and then you access their responses through the application’s feedback
tool.
Once your logo has been created, you will need several different file formats in order to take full
advantage of your logo. Make sure the do-it-yourself logo service you choose provides you the
following file formats of your logo:
<ul>
<li>EPS, or vector image files, are essential for printing quality business cards and stationary. </li>
<li>JPEG, or compressed image files, are meant to be displayed on the web and are NOT meant for
printing.</li>
<li>GIF, or Bitmap image files, are images with a transparent background. GIF files are perfect for use on
websites with background colors other than white.</li>
</ul>
Whatever service you choose, your ultimate goal should be to create a professional looking logo that
communicates the right message about your business.
Hiring a web designer to come up with the custom solution that you need can set you back a few
thousand bucks. But you can do the whole thing yourself and make it drag and drop simple for mere
pennies with a tool like Breezy Websites. See http://breezywebsites.com for details!
Website builder : End of Part II

6. Don’t settle for ordinary! Choose the best in terms of graphic design!
Let’s say you are interested in graphic design. The specialists in graphic design at ArtVersion are ready to
take your company image and branding to the next level, and put their own special touch on the Web
and print marketing you use. ArtVersion Chicago graphic design firm has a proven record of client
satisfaction in creating an online presence that truly reflects each company, helping clients and their
growing businesses to put their “best face forward” to potential customers. Whether you are an
established company, or starting from scratch, the experts working at ArtVersion will offer to you
assistance with strategic business promotional materials, eye-catching corporate ID design and anything
else you might need.
Graphic design is not a new concept, but there are few companies who truly know how to make it work.
Effective graphic design represents a powerful combination between text and image, being generally
based on achieving results from a visual point of view. It is indeed the foundation of successful
advertising—a sure way to succeed when competition is stringent. Knowing how to reach your target
audience is essential and effective presentation of your company’s goals can mean the difference
between a company’s success and failure. At ArtVersion, the specialists in web design analyze the
graphical format with care, as they focus on details such as your targeted segment of the market. In the
end, you can understand that the right presentation is everything.
If there are several companies out there presenting the same products/services, how do you know
which one is the best? Simple. Look for a company with a portfolio and philosophy that matches your
expectations. In addition to the experience of having worked with thousands of satisfied clients,
ArtVersion will provide you and your company with a well-thought-out image, just as they have for
many other companies who have benefited from their services. The presentation generated by the web
design experts at ArtVersion will be effective from a visual point of view, while impressing through
design, layout and color at the same time.
Building your brand takes a lot of time and effort. Maintaining the interest of prospective customers
might take even longer if you do not choose the right creative agency. With ArtVersion, you will enjoy a
creative presentation for your company and superior solutions for your advertising needs. You can
request their services for corporate identity design, logo development or graphic design. They are the
best at what they do and it will never be hard for them to put you into a good light. Having such a
professional design firm by your side, you will take your business to any level of success that you can
imagine. It’s all about transmitting the right message, the right way!

7. Hiring a web designer to come up with the custom solution that you need can set you back a few
thousand bucks. But you can do the whole thing yourself and make it drag and drop simple for mere
pennies with a tool like Breezy Websites. See http://breezywebsites.com for details!
Website builder : End of Part III