2. +
Including…
What is social media
Social media best practices
Social media strategy ideas
What are other colleges doing
3. +
What is social media?
People having conversations online
Use online tools to share information
News, pictures, videos, music, user generated content
Tools consist of web-based and mobile networks and
communities
People with similar interests share, create, network and interact
4. +
Why does social media matter?
Social media is changing the ways we discover and share
information.
Social and interactive
Not passive, waiting for information to come to us
Everyone is involved in searching for, creating and sharing
information.
We are all experts in something and it is our responsibility to
share that knowledge with the world - social media makes that
possible
5. +
Social media best practices
Plan
Content calendar
Crisis communication plan
Listen!
Monitor comments, mentions, discussions
Communicate and interact
Regular updates
Students can speak directly to the school
Connect
Follow, Like
One-to-one connection with students
Build a presence
Provide interesting information
6. +
Social media strategy
Increase Donations
Donation tab on Facebook page
Text donating
Promote text donating at all events
Campus events
Alumni events
Community events
7. +
Social media strategy
College Sports
Live tweet from sports events
Find and follow student athletes and coaches
Help coaches use social media to connect with prospective athletes
Focus on the positive
Use social media monitoring to monitor for negative conversations
8. +
Social media strategy
Use photos to showcase college
Instagram
Photo sharing mobile app
Pinterest
Virtual pinboard to share and discover new things
Create boards to feature segments of university and events
9. +
Social media strategy
Showcase campis buildings, landscape, seasons
Facebook cover photos
10. +
Social media strategy
Blog
Create a blog to share and illustrate the college experience
Posts can come from students, staff, faculty
Big name guest blog posts from notable alumni
11. +
What are other colleges doing?
Organize and promote all
social network pages
12. +
What are other colleges doing?
Custom Facebook welcome tabs including virtual tour
13. +
What are other colleges doing?
Use Foursquare to highlight campus community and provide
virtual tour and tips