If you're doing content marketing, you know how hard it is to manage content creation, reviews, approvals and distribution? Tracking it with spreadsheets and sending email attachments. Even file sharing sites like Dropbox can make things harder not easier. This 30-minute live demo of SpringCM Content Cloud Services will show you a better way. Organize all of your marketing assets in a single, secure, easily-accessible repository. Collaborate more easily with subject matter experts and agencies. Put targeted collateral at your sales team’s fingertips; in salesforce.com or other CRM, on their laptops, on their iPads.

1. Becoming a Better
Content Marketer
Solve the Chaos of Content Creation,
Collaboration, and Distribution

2. Content
Marketing

3. Content
Clearly Matters
to Content
Marketing

4. Delivering Content is Hard
Many
assets, media, contributors, approvers, marketing channels
+
Change
in messaging, products, brand, channels, markets

5. Fuel Content Marketing With Content
Create & Organize Deliver &
Approve & Manage Distribute

6. Analysts: Produces Serious Business Results
25% cut in agency costs
75% reduction in time-to-market
20% increase in revenue
Gartner, “Trends in MRM Vendor Selection and Implementation”, Feb 2011

7. Great Benefits to You Too
What amazing things
could you do with a
1 ½ days
back in your week?

8. Create &
Create & Approve
Approve
Top 5 Hazards Clearly More
Assets accessible anywhere, any
1. Email and version chaos
device
2. Adding content cumbersome Drag-and-drop multiple files, Sync
3. Using content really cumbersome One-click Edit, Sync
4. Comment by email trail Document collaboration
5. Time spent hounding reviewers Automated approval workflow

9. Create & Approve
Demonstration

10. Organize &
Organize&Manage
Manage
Top 5 Hazards Clearly More
1. Finding, or not finding assets Unlimited folders, search
2. Finding assets for a product Customizable attributes
3. What is img_063312.png? Automated naming
4. Knowing what’s ready to be used Document status attribute
5. Obsolete materials Expiration dates and process

11. Organize & Manage
Demonstration

12. Deliver &
Deliver&Distribute
Distribute
Top 5 Hazards Clearly More
Folders, attribute search, saved
1. Finding, or not finding assets
search
2. Sales and field marketing doesn’t Automated notifications, Chatter
know about your latest posts, What’s New reporting
Sync to laptops, access via
3. Getting sales to use latest
salesforce, Mobile
4. Sales and field marketing using
Automatically pull obsolete assets
obosolete collateral or templates
5. Knowing what’s used, what’s not Reporting on views, downloads

13. Deliver & Distribute
Demonstration

14. Getting Started
It’s Easy
Try it for FREE

15. @springcm
For fun
Nightmare on Content Street
www.springcm.com/horrors