Get to know us !

1. GfK DIGITAL
TECHNOLOGY
Custom Research
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2. GfK Group - Public Company based in Nuremberg, Germany
History More than 75 Years Experience,
Financially Strong & Stable
Sales $1.8 Billion in 2011
Services Primary Market Research - Full Service
• Quantitative
• Qualitative
• Customer Satisfaction
• Loyalty
• Mystery Shopping
Employees More than 11,000 full-time staff
Growth 6% in 2011
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3. GfK Group — Worldwide Coverage, More than 100 Countries
Albania China Indonesia Macedonia Qatar Thailand
Algeria Colombia Iran Malaysia Romania Tunesia
Argentina Croatia Iraq Mexico Russia Turkey
Australia Cyprus Ireland Montenegro Saudi-Arabia Turkmenistan
Austria Czech Republic Israel Morocco Senegal Uganda
Azerbaijan Denmark Italy Mozambique Serbia Ukraine
Bahrain Ecuador Ivory Coast Netherlands Singapore United Arab Emirates
Bangladesh Egypt Japan New Zealand Slovakia United Kingdom
Belarus Estonia Jordan Nigeria Slovenia Uruguay
Belgium Finland Kazakhstan Norway South Africa USA
Bolivia France Kenya Oman Spain Uzbekistan
Bosnia-Herzegovina Georgia Korea Pakistan Sudan Venezuela
Botswana Germany Kuwait Panama Sweden Vietnam
Brazil Greece Kyrgyzstan Paraguay Switzerland Yemen
Bulgaria Guatemala Latvia Peru Syria
Cambodia Hong Kong Lebanon Philippines Tajikistan
Canada Hungary Libya Poland Taiwan
Chile India Lithuania Portugal Tanzania
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4. Our 360° Organization—Client Driven Needs Drive The Creation
Of Expert Teams Who Achieve Synergies
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5. Consumer Experiences — US Locations
Northeast
Alexandria, Virginia
Blue Bell, Pennsylvania
Boston, Massachusetts
Chelsea Market, New York (Headquarters)
East Hanover, New Jersey
Harrison, New York
Park Avenue South, New York—401 Park Ave.
Park Avenue South, New York—440 Park Ave.
Wayne (Philadelphia), Pennsylvania
Princeton, New Jersey
Roseland, New Jersey
Washington, D.C.
Westport, Connecticut
Midwest
Ann Arbor, Michigan
Chicago, Illinois—420 North Wabash Ave.
Chicago, Illinois—230 West Monroe Street
Cincinnati, Ohio—250 East 5th Street
Cincinnati, Ohio—10300 Alliance Road
Minneapolis, Minnesota
Southfield (Detroit), Michigan
West
Burbank, California
Gardena, California
Irvine, California
San Francisco, California
Palo Alto, California
Bellevue, Washington
St. Louis, Missouri (Healthcare)
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6. GfK Consumer Experiences US — Seven Industries of Expertise
Automotive Consumer Digital Financial Gov’t and Healthcare Media
Technology Services Academic
Global Team
More than 300 technology
research experts around the world
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7. GfK Custom Research US – Digital Technology Sector
Digital
Technology
Brand & User Experience
Communication
Public Affairs &
Corporate Customer Loyalty
Communication
Subject Matter
Experts
Shopper & Retail Strategic
Strategy Innovation
Multicultural
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8. GfK Custom Research US – Thought Leaders in Technology
Research Audiences
Digital
Technology • B2B and B2C Research
Category Expertise
• Wireless, Software, Hardware, Gaming, Entertainment,
eCommerce, Cable, Internet and more
Methods
• Market Segmentation
• Brand Tracking
• Usage & Behavior
• Feature & Price Optimization
• Innovation
• User Experience
• Digital
• Shopper Insights
• Marketing Science/Advanced Analytical Modeling
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9. Why GfK?
Because we deliver strategic, fact-based insights that drive business decisions and
create value.
How?
• Technology Industry Knowledge – Consumer & Enterprise
• Highest Data Quality & Marketing Science Standards
• We Understand The Entire Customer Journey
• Global Coverage
• Proven Research Heritage
• Trusted For 75 Years
• Senior GfK Team Member Involvement
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10. GfK DIGITAL TECHNOLOGY
Rick van der Wal
San Francisco, CA
Tel: (415) 762 1041
email: rick.vanderwal@gfk.com
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