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ICOOK
                         Food, Design, Culture & IT technology Convergence




mercredi, 16 mars 2011
mercredi, 16 mars 2011
The kitchen has stopped being a more or less
                         functional space for the preparation of food, and is
                         now a cultural universe, the space of imagination for
                         many people (not just designers and manufacturers).*




mercredi, 16 mars 2011
ICOOK project investigates the connections between
                         the kitchen and its parallel worlds, adapting means
                         transforming the moment, converting problems into
                         challenges, challenges into opportunities: to improve,
                         to conduct research, to open up new markets, to
                         develop new trends.




mercredi, 16 mars 2011
mercredi, 16 mars 2011
The new digital world.

                         Home, office or public place, where ever you are,
                         digital technology follows you to give you the utmost
                         comfort and ease. Our kitchens too are not deprived of
                         it. With this ever-increasing involvement of technology
                         in our lives have you ever thought what the future of
                         cooking would be? Merging up the worlds of
                         gastronomy and digital technology we will try to
                         imagine the future of cooking.




mercredi, 16 mars 2011
mercredi, 16 mars 2011
mercredi, 16 mars 2011
mercredi, 16 mars 2011
The new world and the globalization.

                         Globalization is not a new trend in which one party
                         dominates and assimilates another, but an ancient and
                         neutral process that affects all parties equally.
                         Food is intertwined with culture. Food plays a complex
                         role in culture, one example that could demonstrate it
                         is coffee. This example highlight how the integral role
                         food and drinks have shaped social, intellectual parts
                         of speech in a culture.




mercredi, 16 mars 2011
mercredi, 16 mars 2011
The new world food culture.

                         “Tell me what you eat, and I’ll tell you who you are,”
                         wrote renowned gastronome Jean Anthelme Brillat-
                         Savarin in 1825.
                         Exploring culture through food will give us a different
                         sight and understand how food shapes us and our
                         culture.
                         What we consume, how we acquire it, who prepares it,
                         who’s at the table, and who eats first is a form of
                         communication that is rich with meaning.




mercredi, 16 mars 2011
mercredi, 16 mars 2011
mercredi, 16 mars 2011
mercredi, 16 mars 2011
mercredi, 16 mars 2011
mercredi, 16 mars 2011
mercredi, 16 mars 2011
Cook with IT..

                         Now Google's cooking / Internet giant's free, gourmet
                         global cuisine powers its workforce while offering chefs
                         and producers a place to shine.
                         The blog world is also full of food, with many food
                         enthusiasts self-publishing their own food creations
                         and experiments.
                         Cooking blogs are great because they illustrate the
                         cooking process and suggest new taste combinations.
                         Here are some of my favorites. They're especially good
                         if you're cooking for a family or a large group.




mercredi, 16 mars 2011
mercredi, 16 mars 2011
mercredi, 16 mars 2011
mercredi, 16 mars 2011
mercredi, 16 mars 2011
This is where Internet Cooking comes in

                         Imagine...

                         You have five minutes to cook dinner for the family, via
                         the Internet, to be delivered whenever you specify.
                         Imagine a website that allows you to prepare a meal on
                         the screen, in an animated way, so you can see
                         yourself adding a pinch of garlic to the animated pot,
                         perhaps starting from an online menu and tweaking it.
                         When you're done cooking your animated meal, your
                         exact cooking directions are transmitted to a local
                         kitchen-business that follows your steps. They cook
                         your meal and load it on a truck that delivers to your
                         neighborhood.



mercredi, 16 mars 2011
The digital Kitchen

                         The rise of digital, online technology poses intriguing
                         questions about the future of kitchen appliances.
                         Opening up of appliances to external communications
                         channels could be the future of kitchen.

                         Now imagine you can do the cooking on your iPhone,
                         monitoring the kitchen appliances...




mercredi, 16 mars 2011
mercredi, 16 mars 2011
ICOOK project

                         In one hand ICOOK will emphasize the new
                         convergence between the food culture, the design and
                         the IT technology. The future of food is here, SMART
                         kitchen appliance that will make cooking appliance
                         more comfortable are our next design challenge. In the
                         universe of SMART kitchen hight tech and low tech will
                         coexist.




mercredi, 16 mars 2011
ICOOK project

                         In the other hand ICOOK will emphasize the new
                         convergence between the different cultures West, East
                         and South, fruit of the globalization that create new
                         possibilities in the transfer of cultural behavior.




mercredi, 16 mars 2011
ICOOK project

                         ICOOK project will investigate this new paradigm in
                         both directions. This goes together with high-tech
                         convenience combined with the pleasure of
                         «handmade» focuses on new materials, new forms,
                         new solutions.




mercredi, 16 mars 2011
Playing with ideas......

                         The challenge will be for the project participants to
                         explore new ideas and create new forms in three
                         different categories: Tableware - Kitchenware       -
                         Cookware.
                         They will explore the convergence between the food
                         culture, the design and the IT technology as well the
                         convergence of different and opposite culture and how
                         this could create new habits, new behavior and new
                         objects.




mercredi, 16 mars 2011
Playing with ideas......

                         ICOOK project will run in parallel with other University
                         through the world (Singapore, Shanghai , Tokyo,
                         France) to confront the vision of different cultures and
                         how this could merge and converge, to create the
                         Design of tomorrow.

                         ICOOK project will run in two different ways :
                            • Running the project as a class (IDAS.....) this will
                            be the core of the project.
                            • Running the project as punctual & intensive
                            workshops in different locations 	Japan, China,
                                                               (
                            Singapore)



mercredi, 16 mars 2011
Playing with ideas......

                         The output will be be to create simulations of the
                         concepts imagined by the students, those new ideas
                         will be submitted to the appreciation of chefs and
                         company participating to the project it will be
                         evaluated in term of of functionality, ergonomics,
                         convenience, material, finishing and production.

                         In fall semester prototypes will be realized and one
                         exhibition is planed in Singapore.




mercredi, 16 mars 2011
mercredi, 16 mars 2011
mercredi, 16 mars 2011
mercredi, 16 mars 2011
mercredi, 16 mars 2011
mercredi, 16 mars 2011
mercredi, 16 mars 2011
mercredi, 16 mars 2011

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Icook

  • 1. ICOOK Food, Design, Culture & IT technology Convergence mercredi, 16 mars 2011
  • 3. The kitchen has stopped being a more or less functional space for the preparation of food, and is now a cultural universe, the space of imagination for many people (not just designers and manufacturers).* mercredi, 16 mars 2011
  • 4. ICOOK project investigates the connections between the kitchen and its parallel worlds, adapting means transforming the moment, converting problems into challenges, challenges into opportunities: to improve, to conduct research, to open up new markets, to develop new trends. mercredi, 16 mars 2011
  • 6. The new digital world. Home, office or public place, where ever you are, digital technology follows you to give you the utmost comfort and ease. Our kitchens too are not deprived of it. With this ever-increasing involvement of technology in our lives have you ever thought what the future of cooking would be? Merging up the worlds of gastronomy and digital technology we will try to imagine the future of cooking. mercredi, 16 mars 2011
  • 10. The new world and the globalization. Globalization is not a new trend in which one party dominates and assimilates another, but an ancient and neutral process that affects all parties equally. Food is intertwined with culture. Food plays a complex role in culture, one example that could demonstrate it is coffee. This example highlight how the integral role food and drinks have shaped social, intellectual parts of speech in a culture. mercredi, 16 mars 2011
  • 12. The new world food culture. “Tell me what you eat, and I’ll tell you who you are,” wrote renowned gastronome Jean Anthelme Brillat- Savarin in 1825. Exploring culture through food will give us a different sight and understand how food shapes us and our culture. What we consume, how we acquire it, who prepares it, who’s at the table, and who eats first is a form of communication that is rich with meaning. mercredi, 16 mars 2011
  • 19. Cook with IT.. Now Google's cooking / Internet giant's free, gourmet global cuisine powers its workforce while offering chefs and producers a place to shine. The blog world is also full of food, with many food enthusiasts self-publishing their own food creations and experiments. Cooking blogs are great because they illustrate the cooking process and suggest new taste combinations. Here are some of my favorites. They're especially good if you're cooking for a family or a large group. mercredi, 16 mars 2011
  • 24. This is where Internet Cooking comes in Imagine... You have five minutes to cook dinner for the family, via the Internet, to be delivered whenever you specify. Imagine a website that allows you to prepare a meal on the screen, in an animated way, so you can see yourself adding a pinch of garlic to the animated pot, perhaps starting from an online menu and tweaking it. When you're done cooking your animated meal, your exact cooking directions are transmitted to a local kitchen-business that follows your steps. They cook your meal and load it on a truck that delivers to your neighborhood. mercredi, 16 mars 2011
  • 25. The digital Kitchen The rise of digital, online technology poses intriguing questions about the future of kitchen appliances. Opening up of appliances to external communications channels could be the future of kitchen. Now imagine you can do the cooking on your iPhone, monitoring the kitchen appliances... mercredi, 16 mars 2011
  • 27. ICOOK project In one hand ICOOK will emphasize the new convergence between the food culture, the design and the IT technology. The future of food is here, SMART kitchen appliance that will make cooking appliance more comfortable are our next design challenge. In the universe of SMART kitchen hight tech and low tech will coexist. mercredi, 16 mars 2011
  • 28. ICOOK project In the other hand ICOOK will emphasize the new convergence between the different cultures West, East and South, fruit of the globalization that create new possibilities in the transfer of cultural behavior. mercredi, 16 mars 2011
  • 29. ICOOK project ICOOK project will investigate this new paradigm in both directions. This goes together with high-tech convenience combined with the pleasure of «handmade» focuses on new materials, new forms, new solutions. mercredi, 16 mars 2011
  • 30. Playing with ideas...... The challenge will be for the project participants to explore new ideas and create new forms in three different categories: Tableware - Kitchenware - Cookware. They will explore the convergence between the food culture, the design and the IT technology as well the convergence of different and opposite culture and how this could create new habits, new behavior and new objects. mercredi, 16 mars 2011
  • 31. Playing with ideas...... ICOOK project will run in parallel with other University through the world (Singapore, Shanghai , Tokyo, France) to confront the vision of different cultures and how this could merge and converge, to create the Design of tomorrow. ICOOK project will run in two different ways : • Running the project as a class (IDAS.....) this will be the core of the project. • Running the project as punctual & intensive workshops in different locations Japan, China, ( Singapore) mercredi, 16 mars 2011
  • 32. Playing with ideas...... The output will be be to create simulations of the concepts imagined by the students, those new ideas will be submitted to the appreciation of chefs and company participating to the project it will be evaluated in term of of functionality, ergonomics, convenience, material, finishing and production. In fall semester prototypes will be realized and one exhibition is planed in Singapore. mercredi, 16 mars 2011