The document provides tips for improving online sales, including ways to get new customers through SEO, PPC, social media, affiliates and offline marketing. It discusses engaging customers through content, promotions and navigation. Tips for persuading customers to buy include product propositions, meeting competitors, customer service and packaging. Making purchases simple involves integrated payments, delivery options and abandon cart recovery. Getting repeat customers involves loyalty programs, emails and surveys. Metrics and testing are emphasized.

1. Roger Willcocks & Christopher Ward 50 ways to improve your online sales

5. Christopher Ward

10. Google Analytics

11. Whatusersdo & attentionwizard £50 of dynamite

14. Getting new customers Source of traffic % of visitors Bounce rate Conversion rate Search engines 65.9% 31.9% 2.06% Direct 15.1% 30.2% 3.2% Referrals 11.9% 31.2% 1.7% Email 7.5% 22.1% 3.4% Know us 44%

16. Google Sitemap & Product Search

25. Where do visitors land? i.e.. not on the home page Landing page % landings bounce% Home page 39% 17% Category page 22% 31% Product page 19% 56%

34. Meet your competitors

37. Customer service Source:: E-consultancy

40. Reviews & ratings

42. Packaging

46. Abandonned basket chaser

49. Planning taps you can turn New customers Returning customers Visits/traffic sources % increase % increase Orders/conversions % increase % increase Average order values % increase % increase