SlideShare una empresa de Scribd logo
1 de 33
©2013 Experian Limited. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Limited.
Other products and company names mentioned may be the trademarks of their respective owners. No part of this copyrighted work may be
reproduced, modified, or distributed in any form or manner without prior written permission of Experian Limited.
Experian Public.
Data and the Online Retail
Landscape
James Murray, Digital Insight Manager
Ecommerce Forum May 2013
2©2013 Experian Limited. All rights reserved.
Experian Public.
Who are you??
WHO?
3©2013 Experian Limited. All rights reserved.
Experian Public.
We often get this
4©2013 Experian Limited. All rights reserved.
Experian Public.
We know
500 things
About
49 million
people
Across
24 million
households
Why trust Experian?
Source: Experian Marketing Services 2012
5©2013 Experian Limited. All rights reserved.
Experian Public.
Experian Hitwise methodology
The leader in helping companies understand online consumer behaviour
million internet users
25 million online businesses
1+CUSTOMER
HITWISE
ACCOUNT
MANAGER
6©2013 Experian Limited. All rights reserved.
Experian Public.
If UK Internet usage was just 1 hour...
Source: Experian Hitwise
7©2013 Experian Limited. All rights reserved.
Experian Public.
Christmas 2012 – the big numbers
2012 - Biggest Online Christmas Ever
30% bigger than last year
2.85 billion visits in December 2012
600 million more visits than December 2011
372 million hours shopping online
29 million more hours than 2011
Source: Experian Hitwise data December 2012
8©2013 Experian Limited. All rights reserved.
Experian Public.
So how do I benefit from this trend?
9©2013 Experian Limited. All rights reserved.
Experian Public.
You need to know, get and keep your customers
Best
customer
Engage them in their
preferred channels
Identify and profile
your best customer
Find more of them
KNOW GET KEEP
10©2013 Experian Limited. All rights reserved.
Experian Public.
11©2013 Experian Limited. All rights reserved.
Experian Public.
This creates two problems for businesses
12
13
14Image source: http://trueslant.com/michaelshermer/2010/06/09/everybody-lies-why/
15©2013 Experian Limited. All rights reserved.
Experian Public.
Cognitive dissonance – we lie to make ourselves
look good
16©2013 Experian Limited. All rights reserved.
Experian Public.
The search bar doesn’t judge you
17©2013 Experian Limited. All rights reserved.
Experian Public.
How to searches
Source: Experian Hitwise data 12 weeks ending 12 January2013. Wordcloud created in Tagxedo.
18©2013 Experian Limited. All rights reserved.
Experian Public.
If you can’t trust people, you can trust data
“In God we Trust...
...All others bring data”
Dr. W. Edwards Deming
19©2013 Experian Limited. All rights reserved.
Experian Public.
Question
What was the most
searched for gift this
Christmas?
20©2013 Experian Limited. All rights reserved.
Experian Public.
Onesies!
Image Source: http://www.independent.co.uk/voices/iv-drip/onesies-voted-worst-fashion-trend-of-2012-8381694.html
21©2013 Experian Limited. All rights reserved.
Experian Public.
How do people search for Onesies online?
Most popular animal onesies
5% 12%
12% of Onesie searches
included the word ‘men’ or
‘mens’ more than twice as
many searches which
included the word ‘womens’
or ‘ladies’
Source: Experian Hitwise data 12 weeks ending 8 December 2012. Wordcloud created in Tagxedo.
22©2013 Experian Limited. All rights reserved.
Experian Public.
Question
Which month of the year
do people search for
contact lenses the most?
23©2013 Experian Limited. All rights reserved.
Experian Public.
Why would people search for contact lenses in
October?
24©2013 Experian Limited. All rights reserved.
Experian Public.
O- Liberal Opinions
H- New Homemakers
C - Rural Solitude
L - Elderly Needs
B - Professional Rewards
A - Alpha Territory
G - Careers and Kids
F - Suburban Mindsets
M - Industrial Heritage
I - Ex-Council
Community
J - Claimant
Cultures
N - Terraced Melting Pot
E - Active Retirement
D - Small Town Diversity
K - Upper Floor Living
Experian Mosaic
A very brief overview
25©2013 Experian Limited. All rights reserved.
Experian Public.
Type 2: Daytime Shoppers 2.6% Subscribers
People who are online during the day using the internet for shopping and managing family finances. This includes Mums with pre-school and primary
school age children or older people with fewer local shopping options. They have an eye for an online bargain and will use discount vouchers to get
the best deals. They don't want to waste time surfing so clear offers on an easy to use website are essential.
Key Features
Low usage (1 hour a day)
Daytime
Grocery shopping
Online banking
Searching for discounts and fashion
UK Hot Spots
Time Spent Online
Number of Sessions
Pages Per Week
Facebook Usage
YouTube Usage
Twitter Usage
Mobile Usage
omparison / Aggregator Sites
Credit Cards
Loans
Online Banking
Savings / Investments
Short Term Loans
Insurance
Grocery
Premium Foods
Fashion
Premium Fashion
Skype
0000-0300
0300-0600
0600-0900
0900-1200
1200-1500
1500-1800
1800-2100
2100-2400
B07 Distinctive Success
B10 Parish Guardians
C11 Squires Among Locals
G32 Childcare Years
B08 Dormitory Villagers
Bringing together data into a single customer view
Source: Experian Data & Analytics December 2012
26©2013 Experian Limited. All rights reserved.
Experian Public.
Where do Daytime Shoppers shop online?
32%more likely than
average consumer to visit
John Lewis
Daytime shoppers favour the
Department Stores as they are
convenient one-stop shops –
perfect for the casual online
shopper
Source: Experian Hitwise and MOSAIC UK data December 2012.
27©2013 Experian Limited. All rights reserved.
Experian Public.
 Dr Who
 Big Brother
 Emmerdale
 Biggest Loser
 Pointless
 The Only Way is Essex
 Coronation Street
 Deal or No Deal
 Primeval
 Hollyoaks
 This Morning
More
Likely
Less
Likely
TV Shows searched for
What do daytime shoppers watch on TV?
Data source: Experian Hitwise for 12 weeks ending 28 July 2012. TV shows are ranked by Index how likely family travellers
are to search for the show compared to the UK population average.
28
29©2013 Experian Limited. All rights reserved.
Experian Public.
Life is the channel and customers expect a
seamless experience of your brand no matter the
touch point
30©2013 Experian Limited. All rights reserved.
Experian Public.
Integrate, Optimise, Interact
31©2013 Experian Limited. All rights reserved.
Experian Public.
Key Takeaways
Online retail is growing. You
can take advantage of this if you
Know, Get, Keep
your customers
The future is all about
understandingthe
customer. Armed with this
knowledge you can start to be a
lot smarter about how you
targetand interact
with them
Data is pointless
Insight is everything
Everybody Lies
…just get used to that
32©2013 Experian Limited. All rights reserved.
Experian Public.
Meet Lucy to find out more about how Experian
brings together big data
www.experian.co.uk/lucy
33©2013 Experian Limited. All rights reserved.
Experian Public. 33©2012 Experian Limited. All rights reserved.
Experian Public.
Check out our websites
http://www.hitwise.com/uk
http://www.cheetahmail.co.uk
And Twitter:
@Hitwise_UK
@ExperianMtg
Or email me directly:
james.murray@experian.com

Más contenido relacionado

Similar a Ecommerce Forum: James Murray Hitwise

Final slides dma idm conference final
Final slides dma idm conference finalFinal slides dma idm conference final
Final slides dma idm conference finalRachel Aldighieri
 
Comment améliorer les performances de vos campagnes grâce à l’analytics ?
Comment améliorer les performances de vos campagnes grâce à l’analytics ?Comment améliorer les performances de vos campagnes grâce à l’analytics ?
Comment améliorer les performances de vos campagnes grâce à l’analytics ?Experian
 
Virtual Marketing Solutions for Small Business
Virtual Marketing Solutions for Small BusinessVirtual Marketing Solutions for Small Business
Virtual Marketing Solutions for Small BusinessECISI
 
Ecisislideshareooma
EcisislideshareoomaEcisislideshareooma
EcisislideshareoomaECISI
 
Find More Clients with the E-Chamber
Find More Clients with the E-ChamberFind More Clients with the E-Chamber
Find More Clients with the E-ChamberECISI
 
Ecisislideshare855
Ecisislideshare855Ecisislideshare855
Ecisislideshare855ECISI
 
Discover Experian Presentation
Discover Experian PresentationDiscover Experian Presentation
Discover Experian PresentationConrad Koen
 
Mortgage Brokers And Consequentialism Essay
Mortgage Brokers And Consequentialism EssayMortgage Brokers And Consequentialism Essay
Mortgage Brokers And Consequentialism EssayHolly Schulz
 
Uk search conference understanding audiences jan 2013 v2
Uk search conference   understanding audiences jan 2013 v2Uk search conference   understanding audiences jan 2013 v2
Uk search conference understanding audiences jan 2013 v2Experian Marketing Services UK
 
Marcus Sheridan at #SocialBrand13: “The Power of Content Marketing to Build Y...
Marcus Sheridan at #SocialBrand13: “The Power of Content Marketing to Build Y...Marcus Sheridan at #SocialBrand13: “The Power of Content Marketing to Build Y...
Marcus Sheridan at #SocialBrand13: “The Power of Content Marketing to Build Y...Brand Driven Digital
 
e-commerce business plan example
e-commerce business plan examplee-commerce business plan example
e-commerce business plan exampleECorp
 
3 Strategies to Grow Millennial Membership
3 Strategies to Grow Millennial Membership3 Strategies to Grow Millennial Membership
3 Strategies to Grow Millennial MembershipExperian
 
Common App Essay 2014 Prompts
Common App Essay 2014 PromptsCommon App Essay 2014 Prompts
Common App Essay 2014 PromptsPatty Loen
 
Maximising Brand Reputation Online
Maximising Brand Reputation Online Maximising Brand Reputation Online
Maximising Brand Reputation Online Nils Mork-Ulnes
 
Maximizing Brand Reputation Online by Nils Mork-Ulnes
Maximizing Brand Reputation Online by Nils Mork-Ulnes Maximizing Brand Reputation Online by Nils Mork-Ulnes
Maximizing Brand Reputation Online by Nils Mork-Ulnes Beyond
 
Why your social media strategy should be focused
Why your social media strategy should be focusedWhy your social media strategy should be focused
Why your social media strategy should be focusedMichael J Lis
 
Smallbusinesscommunity org keegen-novick-p-c-receives-2013-best-of-business-a...
Smallbusinesscommunity org keegen-novick-p-c-receives-2013-best-of-business-a...Smallbusinesscommunity org keegen-novick-p-c-receives-2013-best-of-business-a...
Smallbusinesscommunity org keegen-novick-p-c-receives-2013-best-of-business-a...Justine Muller
 
Digital marketing secrets
Digital marketing secretsDigital marketing secrets
Digital marketing secretskhelifabelkhiri
 

Similar a Ecommerce Forum: James Murray Hitwise (20)

Final slides dma idm conference final
Final slides dma idm conference finalFinal slides dma idm conference final
Final slides dma idm conference final
 
Comment améliorer les performances de vos campagnes grâce à l’analytics ?
Comment améliorer les performances de vos campagnes grâce à l’analytics ?Comment améliorer les performances de vos campagnes grâce à l’analytics ?
Comment améliorer les performances de vos campagnes grâce à l’analytics ?
 
Virtual Marketing Solutions for Small Business
Virtual Marketing Solutions for Small BusinessVirtual Marketing Solutions for Small Business
Virtual Marketing Solutions for Small Business
 
Ecisislideshareooma
EcisislideshareoomaEcisislideshareooma
Ecisislideshareooma
 
Find More Clients with the E-Chamber
Find More Clients with the E-ChamberFind More Clients with the E-Chamber
Find More Clients with the E-Chamber
 
Ecisislideshare855
Ecisislideshare855Ecisislideshare855
Ecisislideshare855
 
Experian corporate brochure
Experian corporate brochureExperian corporate brochure
Experian corporate brochure
 
Discover Experian Presentation
Discover Experian PresentationDiscover Experian Presentation
Discover Experian Presentation
 
Mortgage Brokers And Consequentialism Essay
Mortgage Brokers And Consequentialism EssayMortgage Brokers And Consequentialism Essay
Mortgage Brokers And Consequentialism Essay
 
Uk search conference understanding audiences jan 2013 v2
Uk search conference   understanding audiences jan 2013 v2Uk search conference   understanding audiences jan 2013 v2
Uk search conference understanding audiences jan 2013 v2
 
Marcus Sheridan at #SocialBrand13: “The Power of Content Marketing to Build Y...
Marcus Sheridan at #SocialBrand13: “The Power of Content Marketing to Build Y...Marcus Sheridan at #SocialBrand13: “The Power of Content Marketing to Build Y...
Marcus Sheridan at #SocialBrand13: “The Power of Content Marketing to Build Y...
 
e-commerce business plan example
e-commerce business plan examplee-commerce business plan example
e-commerce business plan example
 
3 Strategies to Grow Millennial Membership
3 Strategies to Grow Millennial Membership3 Strategies to Grow Millennial Membership
3 Strategies to Grow Millennial Membership
 
visionworks
visionworksvisionworks
visionworks
 
Common App Essay 2014 Prompts
Common App Essay 2014 PromptsCommon App Essay 2014 Prompts
Common App Essay 2014 Prompts
 
Maximising Brand Reputation Online
Maximising Brand Reputation Online Maximising Brand Reputation Online
Maximising Brand Reputation Online
 
Maximizing Brand Reputation Online by Nils Mork-Ulnes
Maximizing Brand Reputation Online by Nils Mork-Ulnes Maximizing Brand Reputation Online by Nils Mork-Ulnes
Maximizing Brand Reputation Online by Nils Mork-Ulnes
 
Why your social media strategy should be focused
Why your social media strategy should be focusedWhy your social media strategy should be focused
Why your social media strategy should be focused
 
Smallbusinesscommunity org keegen-novick-p-c-receives-2013-best-of-business-a...
Smallbusinesscommunity org keegen-novick-p-c-receives-2013-best-of-business-a...Smallbusinesscommunity org keegen-novick-p-c-receives-2013-best-of-business-a...
Smallbusinesscommunity org keegen-novick-p-c-receives-2013-best-of-business-a...
 
Digital marketing secrets
Digital marketing secretsDigital marketing secrets
Digital marketing secrets
 

Más de Screen Pages

Más de Screen Pages (20)

Amazon Payments
Amazon PaymentsAmazon Payments
Amazon Payments
 
Ebizmarts
EbizmartsEbizmarts
Ebizmarts
 
Dan Richardson
Dan RichardsonDan Richardson
Dan Richardson
 
Klevu
KlevuKlevu
Klevu
 
Cogeco Peer1
Cogeco Peer1Cogeco Peer1
Cogeco Peer1
 
Magento 2
Magento 2Magento 2
Magento 2
 
Dotmailer
DotmailerDotmailer
Dotmailer
 
Screen Pages introduction
Screen Pages introductionScreen Pages introduction
Screen Pages introduction
 
What Users Do
What Users DoWhat Users Do
What Users Do
 
Screen Pages
Screen PagesScreen Pages
Screen Pages
 
Magento
MagentoMagento
Magento
 
Search Marketing
Search MarketingSearch Marketing
Search Marketing
 
Bronto
BrontoBronto
Bronto
 
Brand and Soul
Brand and SoulBrand and Soul
Brand and Soul
 
Mention me
Mention meMention me
Mention me
 
Dotmailer (Skip Fidura)
Dotmailer (Skip Fidura)Dotmailer (Skip Fidura)
Dotmailer (Skip Fidura)
 
Online security (Daniel Beazer)
Online security (Daniel Beazer)Online security (Daniel Beazer)
Online security (Daniel Beazer)
 
Magento (David Wise)
Magento (David Wise)Magento (David Wise)
Magento (David Wise)
 
Online trends & insights (Rebecca de Freitas)
Online trends & insights (Rebecca de Freitas)Online trends & insights (Rebecca de Freitas)
Online trends & insights (Rebecca de Freitas)
 
Search Marketing update (Dan Richardson)
Search Marketing update (Dan Richardson)Search Marketing update (Dan Richardson)
Search Marketing update (Dan Richardson)
 

Último

Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 

Último (20)

Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 

Ecommerce Forum: James Murray Hitwise

  • 1. ©2013 Experian Limited. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Limited. Other products and company names mentioned may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without prior written permission of Experian Limited. Experian Public. Data and the Online Retail Landscape James Murray, Digital Insight Manager Ecommerce Forum May 2013
  • 2. 2©2013 Experian Limited. All rights reserved. Experian Public. Who are you?? WHO?
  • 3. 3©2013 Experian Limited. All rights reserved. Experian Public. We often get this
  • 4. 4©2013 Experian Limited. All rights reserved. Experian Public. We know 500 things About 49 million people Across 24 million households Why trust Experian? Source: Experian Marketing Services 2012
  • 5. 5©2013 Experian Limited. All rights reserved. Experian Public. Experian Hitwise methodology The leader in helping companies understand online consumer behaviour million internet users 25 million online businesses 1+CUSTOMER HITWISE ACCOUNT MANAGER
  • 6. 6©2013 Experian Limited. All rights reserved. Experian Public. If UK Internet usage was just 1 hour... Source: Experian Hitwise
  • 7. 7©2013 Experian Limited. All rights reserved. Experian Public. Christmas 2012 – the big numbers 2012 - Biggest Online Christmas Ever 30% bigger than last year 2.85 billion visits in December 2012 600 million more visits than December 2011 372 million hours shopping online 29 million more hours than 2011 Source: Experian Hitwise data December 2012
  • 8. 8©2013 Experian Limited. All rights reserved. Experian Public. So how do I benefit from this trend?
  • 9. 9©2013 Experian Limited. All rights reserved. Experian Public. You need to know, get and keep your customers Best customer Engage them in their preferred channels Identify and profile your best customer Find more of them KNOW GET KEEP
  • 10. 10©2013 Experian Limited. All rights reserved. Experian Public.
  • 11. 11©2013 Experian Limited. All rights reserved. Experian Public. This creates two problems for businesses
  • 12. 12
  • 13. 13
  • 15. 15©2013 Experian Limited. All rights reserved. Experian Public. Cognitive dissonance – we lie to make ourselves look good
  • 16. 16©2013 Experian Limited. All rights reserved. Experian Public. The search bar doesn’t judge you
  • 17. 17©2013 Experian Limited. All rights reserved. Experian Public. How to searches Source: Experian Hitwise data 12 weeks ending 12 January2013. Wordcloud created in Tagxedo.
  • 18. 18©2013 Experian Limited. All rights reserved. Experian Public. If you can’t trust people, you can trust data “In God we Trust... ...All others bring data” Dr. W. Edwards Deming
  • 19. 19©2013 Experian Limited. All rights reserved. Experian Public. Question What was the most searched for gift this Christmas?
  • 20. 20©2013 Experian Limited. All rights reserved. Experian Public. Onesies! Image Source: http://www.independent.co.uk/voices/iv-drip/onesies-voted-worst-fashion-trend-of-2012-8381694.html
  • 21. 21©2013 Experian Limited. All rights reserved. Experian Public. How do people search for Onesies online? Most popular animal onesies 5% 12% 12% of Onesie searches included the word ‘men’ or ‘mens’ more than twice as many searches which included the word ‘womens’ or ‘ladies’ Source: Experian Hitwise data 12 weeks ending 8 December 2012. Wordcloud created in Tagxedo.
  • 22. 22©2013 Experian Limited. All rights reserved. Experian Public. Question Which month of the year do people search for contact lenses the most?
  • 23. 23©2013 Experian Limited. All rights reserved. Experian Public. Why would people search for contact lenses in October?
  • 24. 24©2013 Experian Limited. All rights reserved. Experian Public. O- Liberal Opinions H- New Homemakers C - Rural Solitude L - Elderly Needs B - Professional Rewards A - Alpha Territory G - Careers and Kids F - Suburban Mindsets M - Industrial Heritage I - Ex-Council Community J - Claimant Cultures N - Terraced Melting Pot E - Active Retirement D - Small Town Diversity K - Upper Floor Living Experian Mosaic A very brief overview
  • 25. 25©2013 Experian Limited. All rights reserved. Experian Public. Type 2: Daytime Shoppers 2.6% Subscribers People who are online during the day using the internet for shopping and managing family finances. This includes Mums with pre-school and primary school age children or older people with fewer local shopping options. They have an eye for an online bargain and will use discount vouchers to get the best deals. They don't want to waste time surfing so clear offers on an easy to use website are essential. Key Features Low usage (1 hour a day) Daytime Grocery shopping Online banking Searching for discounts and fashion UK Hot Spots Time Spent Online Number of Sessions Pages Per Week Facebook Usage YouTube Usage Twitter Usage Mobile Usage omparison / Aggregator Sites Credit Cards Loans Online Banking Savings / Investments Short Term Loans Insurance Grocery Premium Foods Fashion Premium Fashion Skype 0000-0300 0300-0600 0600-0900 0900-1200 1200-1500 1500-1800 1800-2100 2100-2400 B07 Distinctive Success B10 Parish Guardians C11 Squires Among Locals G32 Childcare Years B08 Dormitory Villagers Bringing together data into a single customer view Source: Experian Data & Analytics December 2012
  • 26. 26©2013 Experian Limited. All rights reserved. Experian Public. Where do Daytime Shoppers shop online? 32%more likely than average consumer to visit John Lewis Daytime shoppers favour the Department Stores as they are convenient one-stop shops – perfect for the casual online shopper Source: Experian Hitwise and MOSAIC UK data December 2012.
  • 27. 27©2013 Experian Limited. All rights reserved. Experian Public.  Dr Who  Big Brother  Emmerdale  Biggest Loser  Pointless  The Only Way is Essex  Coronation Street  Deal or No Deal  Primeval  Hollyoaks  This Morning More Likely Less Likely TV Shows searched for What do daytime shoppers watch on TV? Data source: Experian Hitwise for 12 weeks ending 28 July 2012. TV shows are ranked by Index how likely family travellers are to search for the show compared to the UK population average.
  • 28. 28
  • 29. 29©2013 Experian Limited. All rights reserved. Experian Public. Life is the channel and customers expect a seamless experience of your brand no matter the touch point
  • 30. 30©2013 Experian Limited. All rights reserved. Experian Public. Integrate, Optimise, Interact
  • 31. 31©2013 Experian Limited. All rights reserved. Experian Public. Key Takeaways Online retail is growing. You can take advantage of this if you Know, Get, Keep your customers The future is all about understandingthe customer. Armed with this knowledge you can start to be a lot smarter about how you targetand interact with them Data is pointless Insight is everything Everybody Lies …just get used to that
  • 32. 32©2013 Experian Limited. All rights reserved. Experian Public. Meet Lucy to find out more about how Experian brings together big data www.experian.co.uk/lucy
  • 33. 33©2013 Experian Limited. All rights reserved. Experian Public. 33©2012 Experian Limited. All rights reserved. Experian Public. Check out our websites http://www.hitwise.com/uk http://www.cheetahmail.co.uk And Twitter: @Hitwise_UK @ExperianMtg Or email me directly: james.murray@experian.com

Notas del editor

  1. Put into context – set up what we are going to cover. We are going to share the insight – what does this mean for next year Application of insight
  2. Groups are made up of individuals. As one of the group grows up, she allows people and brands in her network to see increasing quantities of information about her, and her history. We also know that she is an ‘Urban Cool’ , living in a shared house in East London. And she’s single…
  3. So the 2 big problems marketers face with all this data are...
  4. How to link data sets, finding the connections between data to link it back to a single consumer view
  5. And trust – how reliable is the data you have on your customers? This is a particularly big problem with consumer data because of this...
  6. Massive spike every year caused by Halloween searches for vampire contact lenses, zombie contact lenses, scary contact lenses.
  7. What does that mean for me?
  8. Take files of email bounces and using Channelview to see if we can provide alternative email addresses so the client can re-establish contact with their customersWe can create single customer views in a number of different ways – the Emirates example uses a combination of email address and passport number – but this can be flexible depending on client data supplied. For companies with many brands e.g. ELC this could be worthwhile
  9. One system that “Integrates, Optimizes and Interacts.” That is Experian Marketing Services’ cross-channel campaign management platform Competitive cross-channel platforms were not initially built to perform integrated campaign management and channel execution tasks. Many campaign management platforms looking to enlarge their footprint added channel execution features and traditional email marketing execution platforms eventually expanded into other channels, such as social and mobile. These expansions resulted in piece-meal systems that were organized around channels instead of the customer, resulting in an inability for marketers to obtain a true and complete customer view or respond to customer behaviors quickly and appropriately.Unlike other cross-channel campaign management offerings, Experian Marketing Services’ interactive marketing platform was built from the ground up with the scale and flexibility to handle the growing complexities and speed required to effectively engage in modern cross-channel customer interactions.