illumin8 Get The right view, faster

1. Get the right view, faster
Sumeet Rohatgi
Regional Marketing Manager (APAC)
su.rohatgi@elsevier.com, +919910770642

2. The Innovation Journey
Innovation is an essential route
to business growth.
But without the right information
to guide clear decision making,
a timely and successful outcome
is not assured.
Innovative companies exceed
industry averages measured on
total shareholder returns*
Source: BCG 2009 Senior Executive Survey 2

3. Innovation Begins with Challenges
A risk averse culture and lengthy development times are the biggest
hurdles to improving return on investment innovation spending
Making Better Bets –
Risk Management What are the biggest obstacles you face when it comes to generating a
return on your investments in innovation?
Risk averse culture 29
Lengthy development times 27
Lack of coordination
within company 23
Difficulty selecting the right
Time Savings ideas to commercialize 22
Compensation not tied to
innovation results 22
Inability to adequately measure
performance 21
Ineffective marketing &
communications 20
Insufficient support from
leadership & management
20
Not enough customer insight 17
Not enough great ideas 17
0 5 10 15 20 25 30
Percentage of respondents
Source: BCG 2009 Senior Executive Survey 3

4. The Critical Front End of the Innovation Process
Get on the right track early to avoid increased risk and cost
Strategize
/Capture Formulate Evaluate Define Select Deliver
$ $
$
$ $
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5. Making the Right “Bet” Requires the Right Information
And Information overload is getting bigger
Digital Information Created, Captured, Replicated Worldwide
Exabytes
1,800
Tenfold Growth “ Searching for
in Five Years! meaning in
the content of
unstructured data
is the rocket
science
of the digital
universe.”
IDC
0
2006 2007 2008 2009 2010 2011
Source: IDC Whitepaper, The Diverse and Exploding Digital Universe, March 2008

6. Searching for the Right Answers the Wrong Way
Researchers spending more time looking for information
than analyzing and applying it
2008 Searching
and gathering
information
9.5 hours/
week
9.2 hours/
week Organizing, analyzing
and applying
information
* Source: 2008 survey from IDC
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7. You’re Already Spending Money
In a lot of different areas
Current methods… …And their implications
• Tradeshows • Difficulty identifying relevant information
• Journals • Takes weeks or months to complete
• Consulting • Resource intensive
• Networking • Expensive
• General & specialized search • Unpredictable results
How are you currently
searching… finding information?
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8. What if You Could be More Effective at Scoping Opportunities
• Quickly explore and understand new
markets and areas to assess
commercial opportunities
• Effectively find people, companies
and organizations for potential
partners, suppliers or alliances
• See new ideas and uses for
technologies from places you never
would have thought to look before
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9. illumin8 Does That For You
Organizes and presents more relevant insights, faster
• Rapid summary
• Unique category
of results
• Visually compelling
landscape
Confidently explore new markets and technologies
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10. How We Do It…
illumin8 “Reads” the Content from a Breadth of Sources
Web Journal Patent
8 Billion web 3 Million full-text scientific and
22 Million patents from 5
pages, blogs technical articles
world-wide patent offices
and forums 36 Million scientific records
Organizing results and presenting relevant
Creating landscape overviews about Companies,
information from billions of web pages and the
Products, People, etc.,
worlds most trusted scientific content
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11. Chemical Company Identifies Technology Partner
• Business Opportunity: Enter the
emerging market for solar shingles or “illumin8 brought everything
Building Integrated Photovoltaic (BIPV) together instead of having to
solutions for residential applications search [other resources first].”
• Research Challenge: Who are potential “There are usually companies
technology partners? What products are on out there doing things you may not
the market already? know about it. [The illumin8
overview of results] shows you
Solution: illumin8
names that you [don’t realize] you
• Creates list of companies already involved in the space
are looking for. For our business,
• Identifies experts to speak with sometimes it is easier to acquire
• Provides list of commercial products using the technology than develop internally, so if
• Helps build knowledge of the market space someone is out there developing
• Export results and share findings with team something that you need; you want
to know it.”
Results: Created strategy to engage with technology partner;
results from illumin8 gave confidence they could provide a unique New Business Development Leader,
value Fortune 100, Chemical Company
• Information from illumin8 helps with recommendation pursue or
stop opportunity
• Use insights from findings to put together a strategy of how
to penetrate the market
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12. Finding Meaningful Relationships for You
illumin8 index
of semantic Full Text
Internet
extractions
Patents
Searching on
relationships like:
• x created y,
• x is invented y,
• x sells y,
• x reduces y
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13. Consumer Packaged Goods Company explores new market
• Business Opportunity: To enter
an adjacent market with existing
product component
“[illumin8] gets the information
• Research Challenge: What is the in a short period of time.
potential for super fruit extracts in other I can start to see trends and
segments? understand what’s going on in
this space quicker than going
Solution: illumin8 through other tools.”
• Immediately see general landscape with category of results
• Quickly identify applications of technology in adjacent “Allows me to connect the dots
industries and see market trends which
• Easy filter by companies and people for further increases my level of
investigation productivity and [allows me to]
• Link directly to external studies make decisions faster.”
Results: Made business appropriate Technical Leader
recommendation on commercial potential for new segment Fortune 50, Consumer Packaged
• Able to connect the dots between the science and Goods Company
commercial applications
• Gather insights you normally wouldn’t get in other ways
• Increase productivity and get better input for decisions
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14. Chemical Company Identifies Technology Supplier
• Business Opportunity: Increase
“illumin8 brought everything
market share by launching new
together instead of having to
product using 3rd party technology
search [other resources first].”
• Research Challenge: Who is the
“There are usually companies
best technology partner? Are our
out there doing things you may not
competitors using the technology
know about it. [The illumin8
now?
Solution: illumin8 overview of results] shows you
• Provides list of commercial products using the technology names that you [don’t realize] you
• Creates list of companies already involved in the space are looking for. For our business,
sometimes it is easier to acquire
• Identifies experts to speak with
than develop internally, so if
• Helps build knowledge of the market space someone is out there developing
• Export results and share findings with team something that you need; you want
to know it.”
Results: Created strategy to engage with technology partner;
results from illumin8 gave confidence they could provide a unique New Business Development
value Leader, Fortune 100, Chemical
• Information from illumin8 helps with recommendation pursue or Company
stop opportunity
• Use insights from findings to put together a strategy of how
to penetrate the market
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15. illumin8 is helping innovators save time and make the right bets
A new search-engine tool geared to packaging research and development could
help reduce the risk of R&D investments and locate the right development targets.
Packaging Strategies Magazine
“iIlumin8 is set to become the Google of the innovation space.”
Economist.com
“… It’s a valuable tool for technology landscaping. I think it really gives you a
sense of what’s going on in terms of activity and distribution of activities.”
Innovation Manager, Fortune 100 Chemical
Company
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16. Research tools play unique roles in the innovation process
Challenge: Who are potential technology partners to help enter new market?
Solution: Made recommendation to business unit on best technology partner to
Strategize
engage Scopus search tracks key
/Capture Formulate Evaluate expert’s work and Define Select Deliver
validates potential
references or partners
illumin8 search identifies 2. Use A&I databases to get such as
using analysis
a deeper view of the research
list of companies and output andcitation trackers and H-
track author
people who are involved or citations index indicators
1. Start with illumin8 to
have commercial products
scope and assess 3. Read full text
in a technology space; opportunity
commercial content - journal,
helping to build knowledge patent, society
of the market opportunity publication - to
and sets stage on who to get all essential
Other details
speak with.
Deep review of key articles
confirms partners’ solution
2. Go directly to provides unique value add
full text content that is not available via in-
house R&D group.
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17. Keywords and Entities vs. Solution and Relationship
Extraction
Keyword Search Tools Extracted Information
Carrier’s Infinity™ Air Purifier uses ultraviolet light to
eliminate germs such as viruses, molds, bacteria, mildew Keywords
and mold spores from the indoor air of homes and offices,
ensuring a higher indoor air quality.
Text Mining Tools
Entities (3)
Carrier’s Infinity™ Air Purifier uses ultraviolet light to •Organizations (1)
eliminate germs such as viruses, molds, bacteria, mildew •Products (1)
and mold spores from the indoor air of homes and offices, •Technology Terms (1)
ensuring a higher indoor air quality. Keywords
i8 = Solution & Relationship Extraction Solutions (3)
-Organization (1)
Carrier’s Infinity™ Air Purifier uses ultraviolet light to - Product (1)
eliminate germs such as viruses, molds, bacteria, mildew - Technology (1)
and mold spores from the indoor air of homes and offices, Problems (6)
ensuring a higher indoor air quality - Materials (6)
Keywords
Benefit (1)
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18. Get the Right View with illumin8
• Save time searching and
spend more time analyzing and
applying
• Discover ideas and new uses
for technologies that you might
not have found otherwise
• Make connections between
science, technology, experts
and companies to support your
business decisions
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