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Fb Measurement
1.
MEASURING FACEBOOK
2.
What can be
measured?
3.
Campaign components Like
Ad App Post Tweet Site Email LANDINGTAB DRIVERS CONVERSION
4.
The 3 slide
introduction to tabs
5.
Tabs are here
6.
7.
Tabs make ideal
landing pages
8.
How do you
measure campaigns?
9.
Measuring Apps
10.
Measuring Apps Any
Analytics Provider
11.
12.
Allow you to
add custom variables to support themAny Analytics Provider
13.
Measuring Campaigns
14.
Drivers Landing Page
Conversion Measuring Campaigns
15.
16.
17.
Shorten URLs to
measure clicks and to keep campaigns IDs easily intactDrivers Landing Page Conversion Measuring Campaigns
18.
19.
20.
No other traffic
source can be measured on how many likes it drove.Drivers Landing Page Conversion Measuring Campaigns
21.
22.
Facebook reports on
organic shares in Facebook if you tag your website with their JavaScript.Drivers Landing Page Conversion Measuring Campaigns
23.
24.
Tab Views
25.
Tab Metrics
26.
Site Referral
27.
Facebook API
28.
Tab Metrics
29.
Site Referral
30.
Facebook Parameters
31.
Ad ConversionsSolution Comparison
32.
Why does Facebook
marketing matter?
33.
Social Is The
#1 Online Activity
34.
35.
68% experienced negative
growth in unique visits from 2009 – 2010[1] [1] Unique visits were monitored between Nov 2009 – Nov 2010
36.
FACEBOOK FANS SITE
VISITORS (MO.) 19,800,000 1,800,000 22,700,000 270,000 16,900,000 290,000 8,000,000 325,000
37.
8% THE US
ADOPTION OF SOCIAL Twitter Social Networks 52% 4% Location Facebook 51%
38.
How does Facebook
marketing work?
39.
40.
Visit Everyday 76%
50% FANS ARE HARDCORE FACEBOOK USERS Friend Network 310 130 Links Clicked Fans Avg. User 5.3 1
41.
Existing customers 84%
FANS ARE CUSTOMERS LOOKING FOR DEALS, NEWS & COMMUNITY Want exclusive offers & benefits 83% Buy more after becoming a fan 36%
42.
75% Brand Invite/Ad
59% Friend 49% Search What drives people to fan?
43.
http://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-growth-in-1-year/ Over 60%
of Facebook is 25-55+
44.
The older we
get, the more we click
45.
Gather emails
46.
Facebook store fronts
47.
48.
49.
50.
You will see
a drop in tab views
51.
52.
Promoting your tab
Facebook Ads Wall Posts Email Website TV Print
53.
Posts are filtered
by EdgeRank
54.
55.
56.
Simple, easy questionsMost
clicked on wall posts
57.
Search and social
work together
58.
.05% Avg. CTR
of ads to non-fans .35% Avg. CTR of ads to fans Cold targeting vs. fan targeting
59.
Images are the
most important
60.
Images are the
most important
61.
Facebook Assets Website
Landing page options
62.
Facebook Assets Website
Landing page options
63.
Avoid busy tabs
64.
Questions? Thank you!
Notas del editor
http://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-growth-in-1-year/