This document summarizes Rohit Bhargava's book "Personality Not Included" which discusses the importance of personality for businesses. It describes how Bhargava wrote the book over several months, conducting research, getting feedback from editors, and securing a foreword from Guy Kawasaki. The book was published in 2008 and became a bestseller, with translated versions and positive reviews. Businesses have since used the book's ideas to discover that personality matters for success.
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How To Write A Book and Develop Your Business Personality
1. How To Write A Book
The Making Of Personality Not Included
by
ROHIT BHARGAVA
Best Selling Author & Founder, Influential Marketing Group
FOR MORE FREE PRESENTATIONS, VISIT WWW.ROHITBHARGAVA.COM @ROHITBHARGAVA
39. Together we pitched it to a
few publishers …
A month
later one of them bought it.
40. The next day I spent
$1500 on books
for research.
41. And worked on positioning.
Marketing &
Business Books
Blogging &
Social Media
Books
My
Book
Goes
Here
42. I wrote a definition for it:
Personality is the unique,
authentic, and talkable
soul of your brand
that people can
get passionate
about. ”
“
(pûr'sə-nāl'ĭ-tē)
44. But why is personai lity not included?
*
It’s like batteries. They
aren’t included, but you
*Batteries not included
still need them.
Personality in your
business is the
same thing.
45. So what makes this book
different?
2 things … It’s
Entertaining + Useful
66. And I emailed Guy Kawasaki.
Me: Will you do the foreword?
Guy: Nope, I stopped doing those.
Me: Will you just read the intro,
pretty please?
Guy: Ok, if you stop emailing me.
(Two weeks later)
Guy: When do you need it?
Me: Take as long as you want!
Guy: Ok, I can do it.
67. Then we
changed
the cover.
Add crazy chicken because
everyone knows that
sunglasses = personality.
Add Guy’s name because
people have heard of him.
71. And started getting results.
#1 in Global
Marketing on
Amazon.com
Selected as Best
Business Book
for Aug 2008 by
Soundview
Positively
reviewed on
hundreds of
sites online
5 Translated
versions by
early 2009
Available in
45 countries
globally
72. Most importantly, I started hearing
from businesses of all sizes who are
already using the book’s ideas …
74. Are you ready
to see what
personality
could do for
your business?
Download An Exclusive Sample Chapter:
www.personalitynotincluded.com/excerpt
75. HOW CAN WE HELP YOU?
+
CONCIERGE
MARKETING
SIGNATURE
WORKSHOPS
NON-OBVIOUS
KEYNOTES
CMO CONSULTING
AGENCY REVIEWS
STRATEGY AUDITS
STORYTELLING
CONTENT MARKETING
DIGITAL CERTIFICATIONS
CONFERENCES
PRIVATE SUMMITS
EXEC RETREATS
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