Turismo creativo

An overview of the Creative tourism (in Spanish) as the most developed stage of cultural tourism.

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Measuring the "I Like” Measuring user interaction as factor for online marketing success of museums through social media, networks and geosocial mobile applications. By Rossitza Ohridska-Olson1 Abstract: Measuring online marketing success of museums through social media and mobile technologies represents a challenge for several reasons. First, ROI of online advertising campaigns is not enough. Second, because of the multiplying effect of social media for museums, a single monitoring methodology renders or redundant or useless results. And third, measuring the marketing success of cultural institutions goes beyond the impact from interaction with the museum presence in Web 2.0. This paper makes intent to propose a methodology to measure all aspects the success of Web 2.0. marketing for museums, including its effects on cultural and creative tourism. Keywords: museum marketing, Web 2.0., travel 2.0., social media metrics, cultural & creative tourism

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Both in NBI and CBI confirmed that the undisputed winner is the United States of America, thanks to its charismatic President Barack Obama. As per the geographies of the top 10 countries, in both indexes the winners are the European Countries: five out of 10 countries in the CBI are in Europe, and 6 out of these taking the highest positions in the NBI. Otherwise the two Indexes vastly differ in their methodology, results and approach. Both Indexes are the most valuable resource for policy makers, DMOs and travel companies in their efforts to convert their countries in more profitable destinations. To see the full analysis, go to http://www.culturalrealms.com/2009/11/country-branding-from-a-global-cultural-tourism-perspective-part-one.html

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