1. 100%Open 2015
Innovation Accelerator
Echo Workshop 19/5/15
19 May 2015 1

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Workshop Behaviours

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Workshop Behaviours

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Workshop Behaviours

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Workshop Behaviours

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Chatham House Rule
Participants are advised not to
share anything confidential, and
so are free to use any information
received, but neither the identity
nor the affiliation of any other
participant, may be revealed.

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Before we continue…
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Questions or Clarifications?

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Introductions
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Constellations

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The Birthday Paradox
What are the chances that
two people in this room
share the same birthday?

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Birthday Paradox
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The probability of 2
people sharing the same
birthday is over 50%
with just 23 people in a
group, and 99% in a
group of just 57 people.

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3 minute JV
“A new idea is nothing more
or less than the combination
of old elements.”
James Webb Young

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3 Minute Joint Venture
1. Turn to somebody you don’t know.
2. Introduce yourselves to each other.
3. Find something you could do together.
4. Give your joint venture a name.

13. 3 Minute JV

14. © 100%Open 2015
Give > Get
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“Connect on your
similarities, and benefit
from your differences.”
Valdis Krebs

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Defining Innovation
Innovation is… ?

16. © 100%Open 2010
Defining Innovation
Innovation =
a. ideas + impact
b. problem x solution x execution
c. the successful exploitation of new ideas
d. the design, invention, development and/or
implementation of new or altered products,
services, processes, systems, organizational
structures, or business models for the purpose of
creating new value for customers and financial
returns for the firm
e. not an end in itself but a byproduct of
productive and engaged networks
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Open Innovation is…
Innovating with partners
by sharing the risks
and the rewards.

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100%Open Innovation Process
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BARCLAYS
Co-created a new
open innovation
strategy that was
approved by CMO
and currently in
process of
implementation
and training.
P&G
100’s of consumer
insights identified
based on analysing
and coding
10,000’s social
media comments
from 6 countries.
E.ON
Sourced and co-
created new £10m
ideas with 5000
customers
including an E.ON
electric vehicle
breakdown
recovery service.
LEGO
New online
platform with
500,000
customers leading
to several of the
most profitable
recent product
launches.
OXFAM
Flexible giving app
co-created and
prototyped with
Oxfam donors and
customers and
now in the process
of being built.
CARLSBERG
Successfully
launched
Somersby Cider
reaching 20% of
the Swiss
population without
traditional media.
IDEATE
with your crowd
in response
to insights
LISTEN
& extract
insights from
consumers
FRAME
& design
focused
challenge
TEST
ideas &
design
concepts
REFINE
the best
concepts
pre-launch
LAUNCH
& evaluate
your product
or service

19. © 100%Open 2015
Case Study – The LEGO Group
We helped LEGO create their open innovation strategy and develop an ideas
platform rolled out to all employees and to an external community of 1 million people.
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2 degrees of Separation
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"There are more smart
people outside your
company, than within it.
It’s the law of numbers.
Be adaptive.”
Reid Hoffman

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Case Study – Unilever
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New Proposition Development
Global search of 250,000+ high growth companies globally and secure development of
opportunities through an “Innovation Airlock” leading to £8.5m in new partnerships.
Unilever Foundry – sourcing and vetting new ideas partners and partnersOnline Collaboration

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Open Innovation Principles
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“Nearly every problem has
been solved by someone,
somewhere. The challenge
of the 21st century is to
find out what works
and scale it up.”
Bill Clinton

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Case Study - Oxfam
We worked with Oxfam to train their senior leadership team in innovation and to
design a new innovation toolkit an award winning internal innovation platform.
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Explore > Extract > Exploit
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“Innovation is a
U-Shaped Process.”
Paul Vanags

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Case Study – Interface
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Interface are a $1bn carpet company driven by environmental sustainability and
helped them develope a new carpet tile made out of recycled discarded fishing nets.

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3 + 1
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1. What three things could
we take from these case
studies?
2.What one thing does not
apply from these case
studies and why?

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28. 1. Setting the innovation strategy – Vectors, Co-Lab Test
2. Finding unmet needs – Personas, Unmet Needs, Blueprint
3. Discovering new ideas – Co-Creation Techniques, Ideas Jam, Insight Crowd
4. Building prototypes – Prototyping Techniques, Prototype Evaluator
5. Developing propositions – IP Strategy Tool, Airlock, Sketch Templates
6. Making business models – Open Innovation Metrics, Business Model Canvas

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100%Open Toolkit
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www.toolkit.100open.com

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Toolkit
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1. Co-Lab Test

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Co-lab Roles
Activators
CultivatorsInfluencersExplorers
ProducersConnectors

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Co-Lab Roles
Explorers
You're great at:
• Being creative and inquisitive
• Original thinking & testing different
concepts
• Spotting insights
But watch out:
• Can be prone to over-excitement and a
lack of focus
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Co-Lab Roles
Connectors
You're great at:
• Spotting similarities or differences
• Brokering new opportunities
• Taking interest in others
But watch out:
• Can be distracted and unaccountable
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Co-Lab Roles
Producers
You're great at:
• Understanding everyone's diverse
motivations
• Navigating challenges
• Communicating with sensitivity
But watch out:
• More interested in the process than
results
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35. 100%Open 2015
Co-Lab Roles
Activators
You're great at:
• Leading by example
• Mobilizing others
• Communicating with authority
But watch out:
• Can stifle innovation by jumping into
solution mode too quickly
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Co-Lab Roles
Cultivators
You're great at:
• Empathy
• Intuition
• Inspiring others
But watch out:
• Can blend into the background and lack
confidence
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Co-Lab Roles
Influencers
You're great at:
• Being creative and inquisitive
• Original thinking & testing different
concepts
• Spotting insights
But watch out:
• Can be prone to over-excitement and a
lack of focus
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Collaborative Innovation Landscape
I n n o v a t i o n
Collaboration
Ideas Implementation
1 to 1
1 to Many
Reference: 100%Open, SPM Model, Cranfield University

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Co-Lab
6 Social Collaboration Archetypes
I n n o v a t i o n
Collaboration
Ideas Implementation
1 to 1
1 to Many
Activator
CultivatorInfluencers
Explorer
Connector Producer
Reference: Jankel Collaboration IQ

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Co-Lab Test
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Co-Drawing
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1. Draw one line at a time
2. No talking whilst drawing

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Co-Drawing
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1. Leave room for other
people’s contribution and
interpretation.
2. Respond well to the
unexpected actions of
your partner.

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2. Personas & Unmet Needs
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Toolkit

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Personas & Unmet Needs
1. Who are we innovating for?
2. Who are we innovating with?
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2 Degrees of Separation
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Is there anyone in
particular that it would
help you to meet at
the moment?

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Personas & Unmet Needs
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3. Innovation Airlock
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Toolkit

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Innovation Airlock
The Innovation Airlock’s job is to encourage and facilitate
collaboration between two organisations by providing:
1. Insulation - For confidential information in both
directions – entering into NDAs, receiving
confidential information without communicating
anything inappropriate or too early
2. Coaching – Helping both Challenge Holders and
Innovation Partners to compellingly represent their
needs and offers to each other in a common language
3. Simplicity – Reducing the administrative and
logistical challenges of the many separate dialogues
with other Innovation Partners
4. Process facilitation – Leading the dialogues through a
defined series of steps over a defined time period
towards their intended conclusion
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Innovation Airlock
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4. Network Builder
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Toolkit

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Networking Not Working
“Networking is only one
letter away from
not working.”
Chris Powell

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10,000 hours
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“Networking is index
linked to productivity.”
Julia Hobsbawm

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The Net Works
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The Dunbar Number
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“The number of people
with whom we can
maintain stable social
relationships is no
more than 150.”
Robin Dunbar

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Your Core Network
“Trust is the glue that
holds a network together,
which at any point in time
is more powerful than
any authority”
Karen Stephenson

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Your Innovation Network
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“You don’t own your
reputation. It lives and
breathes in those that
interact with you.”
Ron Burt

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Physical Telephone
1. Form a line and all face in one direction
2. When someone behind you taps you on
the shoulder, turn around and see what
they do.
3. Watch what they do, then turn around
and tap the next person on the shoulder
and show them.
Objective: To send a message down the
line without speaking
Audience: Watch carefully what
happens and report back
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58. © 100%Open 2015
Perception Is Reality
5819/05/2015
“Connect on your
similarities, and benefit
from your differences.”
Valdis Krebs

59. 100%Open 2015
Network Builder Basics
1. Talk to somebody you don’t know
2. Ask questions and listen carefully
3. Find common ground that interests you both
4. Share your ideas, opinions & enthusiasm
5. Try to be helpful quickly and easily
6. Ask for help and/or introductions
7. Be clear what might be in it for them
8. Keep in touch just enough
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60. 100%Open 2015
Using Social Media – The 5:3:2 Rule
For every 10 status updates…
• 5 should be content from others, relevant
to your audience
• 3 should be content from you, relevant to
your audience (and not directly selling)
• 2 should be personal, something non-
work related
Source: TA MaCann from Gist.com
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61. 100%Open 2015
2 Degrees of Separation
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Is there anyone in
particular that it would
help you to meet at
the moment?

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100%Open Networks
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100%Open Union Network Members
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3i, 3M, Abercrombie & Fitch, ABTA, AgeUK, AHL Man Group, Altran, Amazon, American Express, Anglian
Water, Arts and Business, ARUP, ASDA, Associated British Foods, Asthma UK, Asus, Atkins, Avanade, Aviva,
Bacardi Martini, BAE Systems, Bank of America, Barclaycard, Barclays Bank, BAT, BBC, BCS, BG Group, Big
Society Network, Boots, BP, British Gas, British Library, British Museum, Broadcom, BskyB, BT Group,
Cadbury's, Cambridge University, Cambridge Wireless, Campbells Soup, Cancer Research UK, Canon, Capital
One, Catapult Venture Managers, Centrica, Charities Aid Foundation, Children's Society, Cisco Systems,
Citigroup, Clorox, Comic Relief, Coventry University, Crown Estates, Crown Packaging, Danone, Deloitte,
DCLG, Design Council, Detica, Deutsche Telekom, Diageo, Discovery Channel, Dow Corning Ltd, Dyson,
E.ON, EDF Energy, England & Wales Cricket Board, Ericsson, Everything Everywhere, Faber & Faber,
Filtrona, Financial, Times, Findus Group, Finmeccanica, France Telecom, Fujitsu, GE, General Mills,
Givaudan Flavours, Goodyear, Google, GroupAMA, GSK, Haier, Herman Miller, Home Retail Group,
Honeywell, HP Labs, IBM, Infineum, Infosys, Institution of Civil Engineers, Intel, Interface, Invensys, IPSO
Ventures, JWT London, Kimberly-Clark, KPMG, Kraft Foods, lastminute.com, LEGO, Lilly, Linde, Lloyds
Banking Group, Logica, Lombard, London Business School, LSE, Lufthansa, M&G Investments, Marie Curie,
Marks & Spencer, MARS, MBDA, McLaren Applied Technologies, Media Trust, Mencap, Merism Capital,
Merlin Entertainments Group, Microsoft, Mind, Mobile VCE, MOD Centre for Defence Enterprise, Mozilla,
MTI Partners, National Express, National Theatre, National Trust, NATS, Natwest, NEC Europe Ltd, NESTA,
Nestle, News International, NHS, Nike, Nokia, Northgate, Novartis, NSPCC, O2, Octopus Ventures, Orange,
Ordnance Survey, Organix, Oxfam, Oxford Technology, PACE, Pay Pal, Pearson, Pepsi Co, Pera, Pernod
Ricard, Pfizer, Philips, Premier Foods, Prince's Trust, Procter & Gamble, Productiv, PWC, Qinetiq, Qualcomm,
Random House, Reckitt Benckiser, Rethink, Riverside, RNIB, Rolls-Royce Group, Royal Bank of Scotland
Group, Royal Mail, Royal Pharmaceutical Society, RSA, SABIC, Samsung Electronics, Save the Children,
Scottish Water, Seraphim Capital, Severn Trent, Siemens, Sony, Sport England, Swisscom, Tate & Lyle, Taylor
Wimpey, Technology Strategy Board, Tesco, THT, UK Green Building Council, UKTI, UKTV, Unilever,
Unipart, United Response, United Utilities, University College London, University of Exeter, UnLtd, Virgin
Group, Virgin Atlantic, Vocalink, Vodafone, Wireless Innovation, WRVS, WWF, Zurich Insurance.

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Network Builder
1. Visualise your current core innovation network
2. Make the most of your current network
3. Identify your new open innovation partners
4. Search, share and scan
5. Engage and keep in touch
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65. 100%Open 2014
Networks Builder
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66. 100%Open 2015
We Are More Connected Than We Think…
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We are just one conversation
away from pretty much
anything and everything…

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68. © 100%Open 2012
“The future reveals itself
through the peripheral.”
J.G. Ballard
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Unlocking Opportunities

69. 100%Open 2014
Thank You
19 May 2015 69
Roland Harwood
Co-Founder & Managing Partner
100%Open | Somerset House | London | WC2R 1LA | UK
Phone: +44 (0)20 7759 1050 | +44 (0)7811 761 435
Email: roland@100Open.com
Web: www.100Open.com
Twitter: @rolandharwood @100Open