1. Smart-TV apps for radio
Reaching the listener across all channels
bigFM launched a Samsung Smart TV-App supported by Spoiled Milk.
bigFM encounters the TV respectively in the family rooms.
bigFM app combines radio programmes, web & social media content.
Aleksandar Rustemovski Christian Richter
(Head of New Media , bigFM, Germany) (CEO of Spoiled Milk, Germany)

2. About Spoiled Milk
Bringing ambitious brands into the connected world
Digital Agency
Digital Distribution

3. About Spoiled Milk
Bringing ambitious brands into the connected world
Copenhagen
Cork
New York
London
Belgrade
Kuala Lumpur
Zürich
Hamburg

4. Orange Group Hybrid-App
France Telecom (Orange Group) is a multinational telecommunications
corporation with it headquarters in France, the largest in Europe and second
largest in the world. It currently employs about 180,000 people (half outside
France) and has 221 million customers worldwide.

5. Liquid Air Lab is now Spoiled Milk

6. Radio brands in D A CH
FM /Rock / Arabesk

7. Radio brands europe

8. Radio Spoiled Milk portfolio
Part of brands europe

9. Radio brands europe

10. Radio brands europe

11. Radio brands worldwide

12. Why Radio on TV?

13. Why people need radio in the living
room?
Courtesy of http://www.flickr.com/photos/shawnhenning/2319465039/

14. “Radio keeps me up to date and
makes me laugh, but stays in
the background”
Courtesy of http://www.flickr.com/photos/mattiasjohansson/1005490669/

15. “Listening to the moderator
makes me feel less alone than
listening to music only”
Courtesy of http://www.flickr.com/photos/indy138/2353176660/

16. “It’s easier to find a radio channel than
a TV channel that everybody in the
household enjoys”
Courtesy of http://www.flickr.com/photos/pdeonarain/3104267474/

17. Why Radio on SmartTVs?

18. “The TV Radio App let’s me directly
follow up on information I hear!”
Courtesy of http://www.flickr.com/photos/francoiskarm/6904498128/

19. “people only have a radio in the car &
a TV at home”
Courtesy of http://www.flickr.com/photos/docsearls/2609597579/

20. “I have a mobile radio app, but at
home I want better speakers and my
phone needs charging”
Courtesy of http://www.flickr.com/photos/ivyfield/4737693376/

21. “I don’t want any more devices and
cables in my living room!”
Courtesy of http://www.flickr.com/photos/opie/1468242237/

22. Why you need to invest in
your presence on TV?
Courtesy of http://www.flickr.com/photos/tm-tm/3732339559

23. was allways on
will be allways on
Background audio
source is changing

24. Connected TVs are clearly replacing
the old living screens
Courtesy of http://www.flickr.com/photos/kewynn/16872281/sizes/l/in/photostream/

25. 60%-80% actually do connect their TVs
Courtesy of http://www.flickr.com/photos/smuzew/402092738

26. It the most valuable place to be in the
living room
Courtesy of http://www.flickr.com/photos/kewynn/16872281/sizes/l/in/photostream/

27. It the most valuable place to be in the
living room
Courtesy of http://www.flickr.com/photos/kewynn/16872281/sizes/l/in/photostream/

28. Major Mobile App Stores are crowded,
Smart TV is the new frontier for App
based marketing and discovery

29. Major Mobile App Stores are crowded,
Smart TV is the new frontier for App
based marketing and discovery
Number of applications
25,000.00
21,899.00
20,000.00 18,196.00
15,000.00
11,577.00
10,000.00
7,129.00
5,000.00
2,875.00
1,455.00 1,658.00
1.00 3.71
0.00
May 2008 May 2009 May 2010 May 2011 May 2012
Apps Games
Number of applications for the release of newly developed apps in the iTunes App Store from 2008 to 2012

30. Radio is Brand
Leverage your local brand in the battle for
attention
Get on to the Smart TV
platform early to get top
positioning and establish a
spearhead in a market that
will explode in the coming
years
Take advantage of app
store managers’ desire for
local content

31. My brand on TV?

32. Radio is broadcast. Build
on this strength.
Curate & drive discovery
You have a community
Give listeners 15mins of fame
You are a brand
You create content
You are always on
We deliver tools and apps to help you
digitally leverage your strengths on TV
Courtesy of http://www.flickr.com/photos/kewynn/16872281/sizes/l/in/photostream/

33. Radio is content
Use your content efficiently and flexibly within our modular design
Events
Playlist
Radar traps
Contacts
Blog
Podcast
Webcam
Facebook
Twitter
Screensaver
News + Playlist Weather + Current Song
Traffic Info

34. Give listeners 15mins of fame
Use our full ecosystem for input and output
Feature
user
generated
content in
broadcasts

35. Radio is always on
Move your brand from background audio to video
Stuttgart
Tuned in
Increase your listeners Use your visual content Send push messages to
brand awareness with a like webcam streams or users to drive usage
customized screensaver image galleries from
facebook to create a visual
background to your audio
stream

36. GERMANY`S BIGGEST
PRIVATE RADIO STATION
FOR YOUNG ADULTS

37. RadioDays Europe
The bigFM Smart TV-App
Aleksandar Rustemovski, Head of New Business & Internet

38. The Evolution of bigFM
700 % increase in ratings within 10 years!
450000
400000
350000
300000
250000
200000
150000
100000
50000
0
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

39. Connecting Communities

40. bigFM Radio CMS – the Key of our Success

41. Spreading bigFM
FM
MOBILE RADIO
CAR RADIO
SOCIAL MEDIA
WEB RADIO
SMART TV
DIGITAL RADIO

46. Video Example

47. Thank you for your attention!