SlideShare una empresa de Scribd logo
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Lessons learnt in creating SlideShare  How organisations can harness  the power of Web 2.0  NASSCOM, 14 th  March’ 08, New Delhi
Presentation Flow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Who am I ?
[object Object],[object Object],[object Object],[object Object],What is SlideShare?
Global social sharing site for photos for video for presentations
Cartoons Paintings Humor Love Songs Talk slides Images of women Sermons Standalone presentations Activism Lesson plans Movie reviews Mother’s day cards What people use SlideShare for?
Web 2.0 & it’s genesis
Web 2.0 – the buzzword … ..Web 2.0 is like pornography…difficult to describe, but you know it when you see it.. … .Web 2.0 is like the lyrics of a Pink Floyd number, it means different things to different people, depending upon  the state of your mind…..
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Web 0.0 = pre Web 1.0 slightly modified…..
Web 2.0 – The genesis ,[object Object],[object Object],[object Object],[object Object]
Web 2.0 : Key Principles ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Web 2.0 : Key Principles
Web 2.0 : Key Principles ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Web 2.0 : Key Principles
Web 2.0 : Key Principles ,[object Object],[object Object]
Global Trends in Web 2.0
Global Web 2.0 Landscape
Global Web 2.0 Business Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Show me the money….. > $15 billion
Early trends in Indian Web 2.0
Status Check - Indian Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s buzzing in Indian Web 2.0? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Genres of Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Are these websites Web 2.0 ?
Naukri.com is not, but Brijj is Web 2.0….
… .Rediff is not Web 2.0 but    makes generous use it..
MakeMyTrip is not, but OkTataByeBye is Web 2.0….
Web2.0 websites with transactional (Web 1.0)  business models
Should organisations even care  about Web 2.0?
The world we live in..  …the consumer is in control
… ..they have unlimited options
… and are avoiding advertising Pop-up Blocker Do Not Call Registry
[object Object],[object Object],[object Object],Markets are Conversations
Who do consumers trust ? ,[object Object],[object Object],[object Object],[object Object]
Web 2.0 has put consumers in control of the conversation Every consumer is…
…  a publisher
… a DJ
… an expert
… a broadcaster
… an editor
… a network
… a critic
[object Object],[object Object]
[object Object],[object Object]
Web 2.0 opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising / Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],examples follow…..
Facebook – Targeted Advertising
Viral Marketing Campaign Makaan’s “Kahani Mein Twist” Viral Campaign
IBIBO’s Ravi Shastri Sawaal Channel Celebrity Endorsed Communities
Yahoo’s Sunil Gavaskar Podcasting Channel Celebrity Branded Channels
SaReGaMa’s Branded Contest on Rediff iShare Co-Branded Events
Social Media / PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],examples follow…..
Blogs : Personification of the Organisation’s  Human Face Corporate Social  Responsibility Corporate  Environmental  Sensitivity Customer Sensitivity + Behind the “Corporate  Wall” insights (via corporate blog)
SlideShare Blog ,[object Object],… .. helps the customers know the people behind the company…
Blogs as Mainstream Media
Blogospheric virality through widgets
Mediated Product Research ,[object Object],[object Object],[object Object],examples follow…..
SunSilk Gang of Girls (Hindustan Levers)
FaceBook Page – Force India F1
Direct Sales ,[object Object],[object Object]
Web 2.0- Ancillary benefits  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Enterprise 2.0? ,[object Object],[object Object],[object Object],[object Object]
Thank You Questions?   Slides available on     www.slideshare.net   www.webyantra.net
Presentation Credits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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How Organisations Can Harness The Power Of Web 20 1205670643187131 2

Notas del editor

  1. So that’s the concept. So why is this cool, and why is this a good business? Web 2.0 has revolutionized personal media sharing, making it simple, viral and organ ized around social networks. But sharing of office documents is still stuck in the dark ages! PowerPoint files are a ubiquitous publishing format that are difficult to share : the file sizes are huge, and you need an expensive application to view them. But PowerPoint is the most commonly available mass-market software for producing multimedia content. It lets you take words and pictures, and string them together into a multimedia object that tells a story. And the content is often perfect for the short-attention span of web consumers : quick, entertaining, approachable chunks of images, text, and sound that can be consumed rapidly. So we think that there will be a massive rush to share office documents on the web, just as there was for sharing photos and video. We think that PowerPoint files are the sweet spot of web document sharing. And we are the currently the dominant place to share powerpoint on the web, so we are well positioned to own a large chunk of this market as it expands.