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Impact of
     technology

 Film Distribution
Who is in charge?
    Technologies
Topics for exam
»   The issues raised by media ownership in contemporary media practice;

»   The technologies that have been introduced in recent years at the levels of
    production, marketing and exchange;

»   The significance of proliferation in hardware and content for institutions and
    audiences;

»   The importance of technological convergence for institutions and audiences;

»   The importance of cross media convergence and synergy, in production,
    distribution and marketing;

»   The issues raised in the targeting of national and local audiences (specifically,
    British) by international and global institutions;

»   The ways in which the candidates’ own experiences of media consumption
    illustrate wider patterns and trends of audience behaviour.
Monsters (2010)
•GB Science fiction film
•Vertigo films
•Directed by Gareth Edwards
•Cost $500,000 to make
•Took $4.2 million approx
•Gareth Edwards was cinematographer,
visual effects director and storyboard
designer too.
•$15,000 for filming equipmentMostly non-
actors
•Improvised
•Used Adobe software, ZBrush and
Autodesk 3ds Max for special effects
•Once the film was locked, Edwards had five
months to create all 250 visual effects shots,
a process he undertook in his bedroom. "[I
was] churning out about two shots a day,
which was fine until I got to the first creature
shot. Then suddenly two months went by
and I still hadn't finished a single creature
shot; it turned out to be the hardest part of
the whole process." Due to time constraints,
the sound effects had to be produced
before the special effects were undertaken.
[10] Edwards claimed that the advances in computer technology in recent years made it possible for him to create t
Jurassic Park on"
How was it marketed?
» What is foursquare?

» Internet research – How was
  Monsters distributed and exhibited?
» Who distributed it in the UK?
Independent example
Expendables
» Take over youtube…

» Haywire
» Limitless
» Kung Fu Panda 2 all did the same
http://digital-
  examples.blogspot.com/search/lab
  el/films
UK distributors
»   United International Pictures (UIP)
»   Warner Bros
»   Buena Vista
»   Twentieth Century Fox
»   Sony
»   9/10 films are distributed through
    these companies.
» Most linked to Hollywood production
  companies.
» They deal with distributors who used to be
  owned by them but work with them for
  reasons of profit.
» Who prioritize US films over any others
» Able to have a blanket release.
» Able to create an ‘event’.
» 1/2 the films released do not reach the
  entire country.
A MUST!
» You must not see film distribution as
  a helpful stage for a film.
» Films do not get treated equally
» The big companies who control
  much of the industry control
  distribution of their own products
  and others.
Effectively…
» In the UK film market, an
                   increase in
 the number of screens as not
 led to an increase in the
 number of films shown.
The Monsters
Exam topic

THE TECHNOLOGIES THAT HAVE
BEEN INTRODUCED IN RECENT
YEARS AT THE LEVELS OF
PRODUCTION, MARKETING AND
EXCHANGE;
Gauntlett (2007)

BLURRING OF LINES BETWEEN
AUDIENCE AND INDUSTRY.
MEDIA/WEB 2.0.
New technologies
Conglomerate                Independent




 In groups produce a presentation that highlights,
 with examples the impact that new technologies
 have had on a stage of production, distribution or
 exchange for your chosen example.
Case studies you could use…
Conglomerate                  Independent
» The Dark Knight             » Four Lions
» The Boat That Rocked        » Monsters
» Paul                        » Paranormal activity
» Any Contemporary            » Slumdog Millionaire
  working title production    » Shifty
» Star Wars Episode 1: 3D
The technologies you may wish to consider:
      CGI, Digital technology, the Internet, mobile
phones etc.
The proliferation of
    technology who does it
            help?
Conglomerates   Independents
Example question
» Discuss the ways in which media
  product(s) are produced audiences,
  within a media area, which you
  have studied.
Internet activity
» In pairs you will be given a
  conglomerate.
» What do they own?

»   Viacom
»   General Electric
»   News Corporation
»   Time Warner
Activity

HOW COULD EACH DO MEDIA
CONVERGENCE?
» Small companies cannot afford to
  make many prints so larger
  companies dominate
» So for smaller films have to wait to
  be seen as independent cinemas
  such as the Cornerhouse.
» UK film council is tried to address the
  problem via the digital screen
  network
» Placing free digital projectors in
  cinemas.
Classification
» Crucial stage to Film Distribution
» Produce a set of guidelines
» It is self regulatory
» Film makers and producers have
  limited control
» It could targeted and promoted for
  a 15 audience however could get
  an 18 certificate by the BBFC!
Council?
» What power does the council have
  over BBFC?
BBFC considerations
1. LEGAL - Material may break the law -
   there are several laws to do with
   obscenity, equality, incitement and the
   protection of children
2. PROTECTIVE - Material is scrutinised for its
   potential to cause harm
3. SOCIETAL - Material is reviewed with
   broader public image in mind like bad
   language

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Distribution new technologies

  • 1. Impact of technology Film Distribution Who is in charge? Technologies
  • 2. Topics for exam » The issues raised by media ownership in contemporary media practice; » The technologies that have been introduced in recent years at the levels of production, marketing and exchange; » The significance of proliferation in hardware and content for institutions and audiences; » The importance of technological convergence for institutions and audiences; » The importance of cross media convergence and synergy, in production, distribution and marketing; » The issues raised in the targeting of national and local audiences (specifically, British) by international and global institutions; » The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.
  • 3. Monsters (2010) •GB Science fiction film •Vertigo films •Directed by Gareth Edwards •Cost $500,000 to make •Took $4.2 million approx •Gareth Edwards was cinematographer, visual effects director and storyboard designer too. •$15,000 for filming equipmentMostly non- actors •Improvised •Used Adobe software, ZBrush and Autodesk 3ds Max for special effects •Once the film was locked, Edwards had five months to create all 250 visual effects shots, a process he undertook in his bedroom. "[I was] churning out about two shots a day, which was fine until I got to the first creature shot. Then suddenly two months went by and I still hadn't finished a single creature shot; it turned out to be the hardest part of the whole process." Due to time constraints, the sound effects had to be produced before the special effects were undertaken. [10] Edwards claimed that the advances in computer technology in recent years made it possible for him to create t Jurassic Park on"
  • 4. How was it marketed? » What is foursquare? » Internet research – How was Monsters distributed and exhibited? » Who distributed it in the UK?
  • 6. Expendables » Take over youtube… » Haywire » Limitless » Kung Fu Panda 2 all did the same http://digital- examples.blogspot.com/search/lab el/films
  • 7. UK distributors » United International Pictures (UIP) » Warner Bros » Buena Vista » Twentieth Century Fox » Sony » 9/10 films are distributed through these companies.
  • 8. » Most linked to Hollywood production companies. » They deal with distributors who used to be owned by them but work with them for reasons of profit. » Who prioritize US films over any others » Able to have a blanket release. » Able to create an ‘event’. » 1/2 the films released do not reach the entire country.
  • 9. A MUST! » You must not see film distribution as a helpful stage for a film. » Films do not get treated equally » The big companies who control much of the industry control distribution of their own products and others.
  • 10. Effectively… » In the UK film market, an increase in the number of screens as not led to an increase in the number of films shown.
  • 12. Exam topic THE TECHNOLOGIES THAT HAVE BEEN INTRODUCED IN RECENT YEARS AT THE LEVELS OF PRODUCTION, MARKETING AND EXCHANGE;
  • 13. Gauntlett (2007) BLURRING OF LINES BETWEEN AUDIENCE AND INDUSTRY. MEDIA/WEB 2.0.
  • 14. New technologies Conglomerate Independent In groups produce a presentation that highlights, with examples the impact that new technologies have had on a stage of production, distribution or exchange for your chosen example.
  • 15. Case studies you could use… Conglomerate Independent » The Dark Knight » Four Lions » The Boat That Rocked » Monsters » Paul » Paranormal activity » Any Contemporary » Slumdog Millionaire working title production » Shifty » Star Wars Episode 1: 3D The technologies you may wish to consider: CGI, Digital technology, the Internet, mobile phones etc.
  • 16. The proliferation of technology who does it help? Conglomerates Independents
  • 17. Example question » Discuss the ways in which media product(s) are produced audiences, within a media area, which you have studied.
  • 18. Internet activity » In pairs you will be given a conglomerate. » What do they own? » Viacom » General Electric » News Corporation » Time Warner
  • 19. Activity HOW COULD EACH DO MEDIA CONVERGENCE?
  • 20. » Small companies cannot afford to make many prints so larger companies dominate » So for smaller films have to wait to be seen as independent cinemas such as the Cornerhouse. » UK film council is tried to address the problem via the digital screen network » Placing free digital projectors in cinemas.
  • 21. Classification » Crucial stage to Film Distribution » Produce a set of guidelines » It is self regulatory » Film makers and producers have limited control » It could targeted and promoted for a 15 audience however could get an 18 certificate by the BBFC!
  • 22. Council? » What power does the council have over BBFC?
  • 23. BBFC considerations 1. LEGAL - Material may break the law - there are several laws to do with obscenity, equality, incitement and the protection of children 2. PROTECTIVE - Material is scrutinised for its potential to cause harm 3. SOCIETAL - Material is reviewed with broader public image in mind like bad language