Ronan beirne mock exam question

1. Ronan Beirne
AQ132395
33435
AS Media Studies
OCR G321: Foundation Portfolio

2. QUESTION 1. Who would be the
audience for your media product?
Age range
Influenced by
My magazine is
aimed at
Twitter,
Facebook,
Instagram,
Kerrang.
Music taste
b.m.t.h, aski
ng
Alexandria, f
all out boy,
Rhcp.
Who spend money on/
shop at
Cd’s, magazines, tech, music
al instruments.
H&m, pulp, apple store, black
sheep store.
Teens/ young adults,
Rock music
lovers/enthusiasts

3. I feel that my magazine is/ would be
similar to kerrang magazine and share a
similar audience, however my magazine
wouldn’t be as mainstream and share a
closer audience group I also think that
there are not enough rock magazines
out there and mine would be a different
approach aimed at teens, this would be
my selling point

4. My main audience is the teen demographic
And young adults interested in my sub genre
of rock (punk/heavy rock in particular).this
will be combined with gig reviews and
fashion (drop dead clothing (ETC)..).the
features and stories etc. will all be pioneered
towards my chosen demographic, the reason
I have picked this demographic is because
they are the most likely audience that my
magazine would attract.

8. Q2. How does your star represent
particular social groups?

9. Oli Sykes mainstream representation
Direct Eye contact
Looks calm-more
appealing to audience/
looks normal
Positive facial
expression
Clothing makes him look
youthful
Tattoo's show a
reverse side of
his personality
Trying to appear as a role
model

10. Oli Sykes niche representation
Eye contact with
audience
Looks more suitable to his
audience
Tattoos showing show his
alternative side
Not smiling- less
welcoming
Less clothing

13. I would sell my publication as a sister
publication to either kerrang magazine, my
magazine will be published weekly along
with kerrang and will show the up and
coming bands that kerrang doesn’t cover.
This will effect the price as an issue of
kerrang costs £2.70 so as it is a subsidiary
the price of kerrang would increase to
£4.00 (a £1.30 increase).

16. My magazine front cover conveys some of the techniques and
conventions used in published magazines as seen below, I have also
picked out some of the covers that have similar styles/ colour schemes to
my own. (Nme,Kerrang,Q).the reason I picked these magazines is mainly
because they follow the same sub-genre as me and have a contrast of
material . This issue of kerrang was a good choice to use as the layout is
similar to my own, the masthead at the top spreads across the whole
page like my own , also it has a banner spanning the bottom of the page
with a competition. Nme-magazine is the closest design to my own as
they are both in the genre of music and the sub-genre of indie rock, also
this cover follows the same colour scheme and layout as my own. The Q
magazine front cover relates to my own cover as both are music
magazines, in the sub-genre of rock and both star a musician (e.g.) (Dave
Grohl) .
The colour scheme of Q magazine is similar to my own-(red, black,
white).all of these magazines also use techniques to draw the reader in
such as (“revealed!, the secrets behind 2013’s most wanted album”)
(kerrang).
205wds.

17. My contents page also uses some of the
conventions found in a music magazine
front cover, my contents are listed down the
left hand side the same as Nme & Q
magazine with the magazine name and
contents written in bold to tell the reader
that they are on the right page and also for
ease of access, (Q magazine and kerrang
both use this whereas Nme uses the title
(BAND INDEX).my contents page has a
picture in the right hand side top corner of
the page of the main story to highlight the
sort of (importance of the story)Q magazine
also does this.
My contents page follows the colour
scheme of my front cover
(black, red, white)with the headings for
each section clearly shown in white
banners over the black background with
red writing to stand out kerrang uses the
same kind of method, using their house
style to make the titles stand out.

18. My dps is unfinished but when finished it will have two columns similar to
Q magazine and have quotes pulled out to make the reader feel intrigued
and want to read on it will also stick to my colour scheme with little sparks
of blues and greens coming through, it will include colour pictures like the
magazine but also album artwork and a few grey scale pictures

19. Question 5
How did you attract/address your
audience?

20. How did you ATTRACT your audience?
Bold masthead
Clear colour
scheme:red,white,b
lack, consistent
fonts to create
brand id
Stars facial
expression/indirect address
Stars eyes in top 1/3
price
Different size text
to show audience
which features
are most
important
Unique Selling Points
are clearly defined
button with prize

21. How did you ADDRESS your audience?

24. I chose to address the rock audience, using bands that are familiar and characterised
by that style such as Green Day and blink 182’ I used pull quotes and special
features to draw the reader in.
This is also show in the way I have structured the magazine as the fonts I have used
red,black,white show a dark magazine – rock, my pictures also support this, my
main cover photo is of a 16 year old male rock musician.
I have also added pictures of social networks that would perhaps be accessed by my
particular audience such as: twitter, Facebook, instagram.
My magazine is either similar to kerrang or nme due to the music style, genre, the
bands used and the way the cover stars dress/ pose.

25. masthead
Indirect mode of
address, not posed
action shot
Main feature
Colour
scheme
Selling point
features
anchoring
price
barcode