Summary of chapter 9. Matirial of the 9th meeting of a reading group.

1. Learning in 3d Chapter 9 Rules from the revolutionaries

5. Overcoming objections Objection How to overcome it “ I never used personally 3D. Maybe my kids…” “ Games are for fun…” Refers to research and serious writing on gaming. Showing the (scientifically proven) linkage between good gaming and memory retention. Connect gaming with serious learning. Drawing analogy between 3-D learning /gaming and role playing in the class room, or outdoor training or other immersive technique people are more used to . “ 3D is expansive” Telling the good news – technology cost goes down every month. Standard corporate HW/SW platforms can deal with 3D. Therefore, the technological and financial barriers can be addressed reasonably.

6. Making the case Demonstrate to your sponsors something that your competitors are doing. Provide hard data, if available (business impact - benefits from using 3D). Give your sponsor a direct experience. A guided tour in a 3D environment. Seeing it and being there is critical. Use a vendor neutral approach. Select the best platform for each specific need A plot project which addresses a real gap – and make sure you have real data on the (low) performance of the traditional learning system. Make your first step smart, focused, limited in scope.