The Summit is an initiative of the European Outdoor Group (EOG), the association set up to represent the common interests of the European outdoor industry. As a pan-European organisation the EOG is uniquely placed to support the Summit, which will be held in alternate years in different countries. This year it was held in Stockholm, Sweden and I was the keynote speaker on the opening night. This is my presentation.

1. How to create a wow brand
European Outdoor Summit 2013
Café Opera / Stockholm 2013 10 17
Keynote by Johan Ronnestam

2. Google Keyword: Johan Ronnestam

3. I like technology...

4. but I love the nature

5. HOW TO
create a WOW brand

6. ...that saves the world

7. ...and stands the test of time.

8. The future of branding!

10. “Galaxy Gear commercials
are brilliant ads for a
terrible product”

11. The future of branding?

13. LOOSING
All Control!

14. 3

15. 1. Social

17. the link
Social

20. +1 billion

21. +4.9 millions

22. 50%
50%

23. 80%

31. Container vs Content?

32. Quality is king!

33. On every device...

34. 2. Mobile

35. 1972

45. 16 millions

46. +140 millions

47. Digital
Paper

48. Digital
Q1
Q2
Paper
Q3
Q4

52. 3. Generation Y

53. They wear social technology

60. They expect
design excellence!

62. They’ve seen it all

64. They create new brands
(That aims disrupt your brand)

67. Spoiled with content

72. Innovation & technology
drives brands (and sales)

73. ≈19€

74. ≈19€
≈140€

75. ≈840€

76. ...and then also consumerism

77. a fine line

78. ?

79. Technology
changes
everything...

80. Product is
advertising

81. Speed

82. FOCUS!

83. Organisation

84. Humans

86. Authenticity
Innovation
Design

87. How?

88. In Sweden 2012:
Half of the three year olds use the
internet and 40% of the two year olds.
.se

90. How?

91. Wanted position
But you end
up here....
Insight and

93. Oh. One last thing

94. Be responsible

95. Rock on!